A data profile of the people who buy, follow and care about TikTok in Mexico — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 9,153,630 people in Mexico.
The average TikTok fan in Mexico is 20.5 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Kesha, Glastonbury Festival, Tropical Cheese, with strongest over-indexing on Kesha (1.68× the country average).
Demographically, the TikTok audience skews more female with an average age of 20.5, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 26 regions tracked by Rascasse.
The typical TikTok fan in Mexico is more female, around 20.5 years old, with strong Tradition tendencies and a notable affinity for Kesha.
The key figures that characterise the TikTok profile in Mexico.
55.4% are female, 44.6% are male, average age 20.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 20.5 |
| Estimated audience size | 9,153,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 89% | |
| 20-29 | 9% | |
| 30-39 | 1% | |
| 40-49 | 1% | |
| 50+ | 0% |
of the worldwide TikTok audience comes from Mexico.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tabasco | ~400K | 2.30× | |
| 02 | Quintana Roo | ~300K | 1.61× | |
| 03 | Baja California | ~500K | 1.21× | |
| 04 | Distrito Federal | ~1.5M | 1.07× | |
| 05 | Chiapas | ~300K | 1.06× | |
| 06 | Nuevo Leon | ~500K | 0.98× | |
| 07 | Puebla | ~500K | 0.98× | |
| 08 | Veracruz (state) | ~500K | 0.97× | |
| 09 | Coahuila de Zaragoza | ~300K | 0.96× | |
| 10 | Chihuahua | ~300K | 0.95× | |
| 11 | Michoacan de Ocampo | ~300K | 0.94× | |
| 12 | Hidalgo | ~200K | 0.94× | |
| 13 | State of Mexico | ~1M | 0.92× | |
| 14 | Jalisco | ~600K | 0.92× | |
| 15 | Guanajuato | ~400K | 0.92× | |
| 16 | Campeche | ~60K | 0.90× | |
| 17 | Guerrero | ~200K | 0.89× | |
| 18 | Colima | ~50K | 0.89× | |
| 19 | Morelos | ~100K | 0.88× | |
| 20 | Yucatan | ~200K | 0.87× | |
| 21 | Durango | ~100K | 0.84× | |
| 22 | Baja California Sur | ~60K | 0.83× | |
| 23 | Aguascalientes | ~100K | 0.82× | |
| 24 | Zacatecas | ~100K | 0.82× | |
| 25 | Tlaxcala | ~80K | 0.78× | |
| 26 | Nayarit | ~70K | 0.76× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tropical Cheese | Food & Beverages | 2.95× | ||
| 02 | Glastonbury Festival | Music & Radio | 2.07× | ||
| 03 | Kesha | Music & Radio | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.85× | |
| Spirituality | BALANCE | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.56× | |
| Sustainability | BALANCE | 0.57× | |
| Early Adopter Mentality | POWER | 0.57× |
TikTok has an estimated audience of 9,153,630 people in Mexico, concentrated in Distrito Federal and State of Mexico.
55.4% of TikTok fans are female, 44.6% are male, with an average age of 20.5 years.
TikTok fans show strongest brand affinity for Kesha (1.68×), Glastonbury Festival (2.07×), and Tropical Cheese (2.95×) over the country average.
TikTok fans in Mexico are most concentrated in Distrito Federal (reach ~1.5M), State of Mexico (reach ~1M), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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