TikTok Audience in Mexico
TikTok has an estimated audience of 9,153,630 people in Mexico. 55.4% are female, 44.6% are male, average age 20.5. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Kesha, Glastonbury Festival.
The average TikTok fan in Mexico is 20.5 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Kesha, Glastonbury Festival, with strongest over-indexing on Kesha (1.68× the country average). Demographically, the TikTok audience skews more female with an average age of 20.5, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 26 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Audience demographics of TikTok
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 20.5 |
| Estimated audience size | 9,153,630 |
Audience persona
The typical TikTok fan in Mexico is more female, around 20.5 years old, with strong Tradition tendencies and a notable affinity for Kesha.
TikTok fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~1.5M | 1.07× |
| State of Mexico | ~1M | 0.92× |
| Jalisco | ~600K | 0.92× |
| Nuevo Leon | ~500K | 0.98× |
| Veracruz (state) | ~500K | 0.97× |
| Puebla | ~500K | 0.98× |
| Baja California | ~500K | 1.21× |
| Tabasco | ~400K | 2.3× |
| Guanajuato | ~400K | 0.92× |
| Chihuahua | ~300K | 0.95× |
| Michoacan de Ocampo | ~300K | 0.94× |
| Chiapas | ~300K | 1.06× |
| Quintana Roo | ~300K | 1.61× |
| Coahuila de Zaragoza | ~300K | 0.96× |
| Hidalgo | ~200K | 0.94× |
| Guerrero | ~200K | 0.89× |
| Yucatan | ~200K | 0.87× |
| Morelos | ~100K | 0.88× |
| Durango | ~100K | 0.84× |
| Aguascalientes | ~100K | 0.82× |
| Zacatecas | ~100K | 0.82× |
| Tlaxcala | ~80K | 0.78× |
| Nayarit | ~70K | 0.76× |
| Campeche | ~60K | 0.9× |
| Baja California Sur | ~60K | 0.83× |
| Colima | ~50K | 0.89× |
Top brand affinities of TikTok fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kesha | 1.68× | Music & Radio |
| Glastonbury Festival | 2.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 0.93 |
| Social Media Usage | JOY | 0.85 |
| Spirituality | BALANCE | 0.84 |
| Extroversion | THRILL | 0.8 |
| Creativity | OPEN | 0.78 |
| Price Sensitivity | PREMIUM | 0.73 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.6% |
| United States | 13.1% |
| Japan | 4.8% |
See TikTok audiences in other countries
More Social media audiences in Mexico
How to read this data
Audience size is the estimated number of people in Mexico who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.