TikTok Audience in Mexico
TikTok has an estimated audience of 9,230,495 people in Mexico. 50.3% are female, 49.7% are male, average age 20.8. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: MSN, Banana, Sarcasm, Pedro Pascal, Catholic Church.
The average TikTok fan in Mexico is 20.8 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include MSN, Banana, Sarcasm, with strongest over-indexing on MSN (2.71× the country average). Demographically, the TikTok audience skews balanced with an average age of 20.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of TikTok fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 20.8 |
| Estimated audience size | 9,230,495 |
Audience persona
The typical TikTok fan in Mexico is balanced, around 20.8 years old, with strong Risk Appetite tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,302,742 | 1.07× |
| State of Mexico | 1,160,252 | 0.92× |
| Jalisco | 626,925 | 0.92× |
| Nuevo Leon | 540,460 | 0.98× |
| Veracruz (state) | 526,972 | 0.97× |
| Puebla | 477,808 | 0.98× |
| Baja California | 462,796 | 1.21× |
| Tabasco | 416,981 | 2.3× |
| Guanajuato | 400,584 | 0.92× |
| Chihuahua | 304,438 | 0.95× |
| Michoacan de Ocampo | 299,496 | 0.94× |
| Chiapas | 294,856 | 1.06× |
| Quintana Roo | 292,570 | 1.62× |
| Coahuila de Zaragoza | 266,448 | 0.96× |
| Hidalgo | 209,719 | 0.94× |
| Guerrero | 208,592 | 0.89× |
| Yucatan | 167,041 | 0.87× |
| Morelos | 140,252 | 0.88× |
| Durango | 107,276 | 0.84× |
| Aguascalientes | 95,974 | 0.82× |
| Zacatecas | 95,848 | 0.82× |
| Tlaxcala | 82,535 | 0.78× |
| Nayarit | 67,807 | 0.76× |
| Campeche | 62,952 | 0.9× |
| Baja California Sur | 61,236 | 0.83× |
| Colima | 52,783 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.71× | News |
| Banana | 2.83× | Food & Beverages |
| Sarcasm | 2.93× | Politics & Society |
| Pedro Pascal | 2.91× | Movies & TV |
| Catholic Church | 2.28× | Politics & Society |
| Wattpad | 3.23× | Internet & Social Media |
| Electronic sports | 4.12× | Sports |
| Game consoles | 1.96× | Technology & Electronics |
| Travel agency | 2.44× | Travel & Leisure |
| Freeware | 2.65× | Technology & Electronics |
| Counter-Strike: Global Offensive | 5.07× | Games |
| League of Legends | 2.92× | Games |
| Fan convention | 12.23× | Movies & TV |
| Minecraft | 2.38× | Games |
| Broadcasting of sports events | 2.99× | Movies & TV |
| Twitch | 1.78× | Games |
| captain america | 3.07× | Movies & TV |
| El País | 2.2× | News |
| Bruce Willis | 2.46× | Movies & TV |
| Papaya | 3.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.57 |
| Early Adopter Mentality | POWER | 1.3 |
| Social Media Usage | JOY | 1.2 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Urban Lifestyle | OPEN | 1.18 |
| Spirituality | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 13.9% |
| Japan | 4.7% |
See TikTok audiences in other countries
More Social media audiences in Mexico
Frequently asked questions
How many fans does TikTok have in Mexico?
TikTok has an estimated audience of 9,230,495 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of TikTok fans?
50.3% of TikTok fans are female, 49.7% are male, with an average age of 20.8 years.
Which brands do TikTok fans like most?
TikTok fans show strongest brand affinity for MSN (2.71×), Banana (2.83×), and Sarcasm (2.93×) over the country average.
Where do TikTok fans live in Mexico?
TikTok fans in Mexico are most concentrated in Distrito Federal (reach 1,302,742), State of Mexico (reach 1,160,252), and Jalisco (reach 626,925). These three regions account for the largest share of the active audience.
What other brands do TikTok fans also like?
Beyond TikTok itself, the audience over-indexes on Banana (2.83×), Sarcasm (2.93×), Pedro Pascal (2.91×), and Catholic Church (2.28×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.