Rascasse Audience Intelligence

Kylie Jenner Audience in United States

A data profile of the people who buy, follow and care about Kylie Jenner in United States — modelled from more than twelve digital signal sources. Kylie Jenner has an estimated audience of 11,961,256 people in United States.

#4among TV personality in United States#134among Person in United States#215in Movies & TV

The average Kylie Jenner fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Princess Polly, Sephora, Fashion Nova, with strongest over-indexing on Princess Polly (5.77× the country average).

Demographically, the Kylie Jenner audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kylie Jenner fan in United States is more female, around 31.1 years old, with strong Indulgence tendencies and a notable affinity for Princess Polly.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kylie Jenner profile in United States.

Audience size
12M
in United States
Gender
74.5%♀
25.5% male
Age
31.1
average years
Country rank
#2987
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kylie Jenner fans

74.5% are female, 25.5% are male, average age 31.1.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Kylie Jenner audience in United States
MetricValue
Female74.5%
Male25.5%
Average age31.1
Estimated audience size11,961,256
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Kylie Jenner audience in United States
Age bracketShare%
16-1941%
20-2925%
30-3916%
40-4911%
50+8%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Kylie Jenner audience comes from United States.

Worldwide audience distribution share by country for Kylie Jenner
CountryShare
United States29.9%
India6.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kylie Jenner audience in United States is strongest.

Fig. 05

Top regions by affinity

Kylie Jenner fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.45×
02New York~900K1.36×
03New Jersey~400K1.30×
04Connecticut~200K1.28×
05Massachusetts~300K1.26×
06Arizona~300K1.18×
07Texas~1M1.17×
08Nevada~100K1.17×
09Florida~900K1.14×
10Illinois~500K1.14×
11Washington~300K1.14×
12Oregon~200K1.13×
13New Mexico~70K1.12×
14Hawaii~60K1.12×
15Maryland~200K1.10×
16Washington, District of Columbia~40K1.10×
17Virginia~300K1.06×
18Georgia~400K1.04×
19North Carolina~400K1.04×
20Colorado~200K1.04×
21Rhode Island~40K1.04×
22Pennsylvania~400K1.03×
23Utah~100K1.02×
24Michigan~300K1.00×
25Minnesota~200K0.98×
26Louisiana~200K0.98×
27Ohio~400K0.96×
28New Hampshire~50K0.96×
29Kentucky~100K0.95×
30Tennessee~200K0.94×
31Wisconsin~200K0.94×
32Delaware~30K0.94×
33Oklahoma~100K0.93×
34Missouri~200K0.91×
35Idaho~50K0.91×
36Indiana~200K0.90×
37South Carolina~200K0.90×
38Alabama~100K0.90×
39Kansas~80K0.88×
40Maine~40K0.86×
41Vermont~20K0.85×
42Arkansas~80K0.84×
43Mississippi~80K0.83×
44Nebraska~50K0.83×
45Alaska~20K0.83×
46Iowa~80K0.81×
47Montana~30K0.79×
48North Dakota~20K0.79×
49West Virginia~40K0.78×
50South Dakota~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Kylie Jenner, United States
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kylie Jenner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kylie Jenner audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires5.77×
02Makeup &hairBeauty & Wellness3.42×
03Beauty MakeupBeauty & Wellness3.10×
04Makeup TutorialsBeauty & Wellness2.69×
05Hair ExtensionsBeauty & Wellness2.41×
06Curly HairBeauty & Wellness2.41×
07Long hairBeauty & Wellness2.29×
08Spirit HalloweenKids & Family2.24×
09Lace wigBeauty & Wellness2.23×
10Fashion NovaShopping2.18×
11BraidHome & Garden2.09×
12WigBeauty & Wellness1.97×
13ULTA BeautyBeauty & Wellness1.94×
14NBA FinalsSports1.82×
15NBA playoffsSports1.82×
16SephoraShopping1.80×
17Taylor SwiftMusic & Radio1.68×
18Fashion designBusiness & Career1.65×
19Self careHealth1.63×
20Macy'sShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kylie Jenner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kylie Jenner audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.31×
ExtroversionTHRILL1.26×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kylie Jenner audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.59×
Community OrientationOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kylie Jenner have in United States?

Kylie Jenner has an estimated audience of 11,961,256 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kylie Jenner fans?

74.5% of Kylie Jenner fans are female, 25.5% are male, with an average age of 31.1 years.

03

Which brands do Kylie Jenner fans like most?

Kylie Jenner fans show strongest brand affinity for Princess Polly (5.77×), Sephora (1.8×), and Fashion Nova (2.18×) over the country average.

04

Where do Kylie Jenner fans live in United States?

Kylie Jenner fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Kylie Jenner fans also like?

Beyond Kylie Jenner itself, the audience over-indexes on Sephora (1.8×), Fashion Nova (2.18×), Hair Extensions (2.41×), and Macy's (1.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kylie Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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