Kylie Jenner Audience in United States

Kylie Jenner logo

Kylie Jenner has an estimated audience of 11,912,126 people in United States. 74.5% are female, 25.5% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Princess Polly, Sephora, Fashion Nova, Hair Extensions.

The average Kylie Jenner fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Princess Polly, Sephora, with strongest over-indexing on Euphoria (1.8× the country average). Demographically, the Kylie Jenner audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Kylie Jenner fans

Demographic split for Kylie Jenner audience in United States
MetricValue
Female74.5%
Male25.5%
Average age31.1
Estimated audience size11,912,126

Audience persona

The typical Kylie Jenner fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Kylie Jenner in United States
RegionReachAffinity
California1,978,5981.51×
Texas1,282,8611.25×
Florida957,6781.19×
New York929,1901.4×
Illinois465,4371.17×
Pennsylvania414,4071.03×
Georgia398,2921.09×
North Carolina390,6401.09×
New Jersey386,8961.28×
Ohio360,6880.98×
Michigan316,6421.02×
Virginia306,2651.06×
Massachusetts297,6451.27×
Arizona295,4841.21×
Washington279,5121.17×
Tennessee233,7860.98×
Maryland226,1081.1×
Colorado196,4191.05×
Indiana192,9160.89×
Missouri179,8890.94×
Minnesota171,5101×
Wisconsin167,6980.94×
South Carolina161,8770.9×
Oregon158,7871.16×
Louisiana153,0121×
Alabama147,9460.89×
Connecticut147,0741.23×
Kentucky140,1310.94×
Nevada139,0571.21×
Oklahoma121,4530.92×
Utah107,8841.01×
Arkansas81,6800.83×
Kansas81,4460.87×
Iowa78,5570.8×
Mississippi77,2450.79×
New Mexico64,5451.08×
Hawaii58,3701.14×
Idaho55,6310.93×
Nebraska48,0370.8×
New Hampshire43,5930.93×
West Virginia41,4780.75×
Washington, District of Columbia40,2831.13×
Rhode Island38,3901.01×
Maine34,6640.81×
Delaware29,7550.91×
Montana24,9150.75×
Alaska20,2740.8×
South Dakota19,0190.69×
North Dakota17,9760.73×
Vermont16,1630.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kylie Jenner audience
BrandAffinityCategory
Euphoria1.8×Movies & TV
Princess Polly5.77×Fashion & Accessoires
Sephora1.8×Shopping
Fashion Nova2.18×Shopping
Hair Extensions2.41×Beauty & Wellness
Macy's1.59×Shopping
Fashion design1.65×Business & Career
Makeup Tutorials2.69×Beauty & Wellness
Lace wig2.23×Beauty & Wellness
Curly Hair2.41×Beauty & Wellness
Wig1.97×Beauty & Wellness
Makeup &hair3.42×Beauty & Wellness
ULTA Beauty1.94×Beauty & Wellness
Taylor Swift1.68×Music & Radio
Braid2.09×Home & Garden
Spirit Halloween2.24×Kids & Family
NBA Finals1.82×Sports
Self care1.63×Health
Beauty Makeup3.1×Beauty & Wellness
Long hair2.29×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kylie Jenner audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
MindfulnessBALANCE1.4
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.27
Early Adopter MentalityPOWER1.21
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Kylie Jenner
CountryShare
United States29.8%
India6.8%
United Kingdom5.4%

See Kylie Jenner audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Kylie Jenner have in United States?

Kylie Jenner has an estimated audience of 11,912,126 people in United States, concentrated in California and Texas.

What is the gender split and age of Kylie Jenner fans?

74.5% of Kylie Jenner fans are female, 25.5% are male, with an average age of 31.1 years.

Which brands do Kylie Jenner fans like most?

Kylie Jenner fans show strongest brand affinity for Euphoria (1.8×), Princess Polly (5.77×), and Sephora (1.8×) over the country average.

Where do Kylie Jenner fans live in United States?

Kylie Jenner fans in United States are most concentrated in California (reach 1,978,598), Texas (reach 1,282,861), and Florida (reach 957,678). These three regions account for the largest share of the active audience.

What other brands do Kylie Jenner fans also like?

Beyond Kylie Jenner itself, the audience over-indexes on Princess Polly (5.77×), Sephora (1.8×), Fashion Nova (2.18×), and Hair Extensions (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kylie Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.