A data profile of the people who buy, follow and care about TikTok in India — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 4,911,122 people in India.
The average TikTok fan in India is 20.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Outlet store, Indian Cricket, BTS, with strongest over-indexing on Outlet store (3.79× the country average).
Demographically, the TikTok audience skews more male with an average age of 20.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical TikTok fan in India is more male, around 20.7 years old, with strong Social Media Usage tendencies and a notable affinity for Outlet store.
The key figures that characterise the TikTok profile in India.
29.4% are female, 70.6% are male, average age 20.7.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 20.7 |
| Estimated audience size | 4,911,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 86% | |
| 20-29 | 12% | |
| 30-39 | 1% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide TikTok audience comes from India.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~200K | 1.88× | |
| 02 | Gujarat | ~200K | 1.38× | |
| 03 | Punjab (region) | ~90K | 1.38× | |
| 04 | Madhya Pradesh | ~100K | 1.30× | |
| 05 | Mizoram | ~4K | 1.30× | |
| 06 | Rajasthan | ~100K | 1.22× | |
| 07 | Uttar Pradesh | ~300K | 1.19× | |
| 08 | Assam | ~60K | 1.17× | |
| 09 | Tripura | ~8K | 1.13× | |
| 10 | Himachal Pradesh | ~20K | 1.10× | |
| 11 | Haryana | ~70K | 1.04× | |
| 12 | West Bengal | ~200K | 1.03× | |
| 13 | Arunachal Pradesh | ~3K | 1.03× | |
| 14 | Maharashtra | ~200K | 1.00× | |
| 15 | Jharkhand | ~40K | 0.99× | |
| 16 | Manipur | ~6K | 0.99× | |
| 17 | Nagaland | ~3K | 0.95× | |
| 18 | Uttarakhand | ~20K | 0.94× | |
| 19 | Sikkim | ~2K | 0.85× | |
| 20 | Chhattisgarh | ~30K | 0.84× | |
| 21 | Karnataka | ~100K | 0.79× | |
| 22 | Jammu and Kashmir | ~20K | 0.79× | |
| 23 | Odisha | ~40K | 0.78× | |
| 24 | Meghalaya | ~4K | 0.75× | |
| 25 | Goa | ~4K | 0.73× | |
| 26 | Telangana | ~50K | 0.72× | |
| 27 | Tamil Nadu | ~70K | 0.60× | |
| 28 | Andhra Pradesh | ~40K | 0.59× | |
| 29 | Kerala | ~40K | 0.56× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Temptation Island (TV series) | Movies & TV | 4.69× | ||
| 02 | Outlet store | Shopping | 3.79× | ||
| 03 | D&R | Technology & Electronics | 3.10× | ||
| 04 | Indian Cricket | Sports | 2.83× | ||
| 05 | Daredevil (film) | Movies & TV | 2.79× | ||
| 06 | Afrobeat | Music & Radio | 2.72× | ||
| 07 | Largemouth bass | Food & Beverages | 2.42× | ||
| 08 | IU (singer) | Music & Radio | 2.23× | ||
| 09 | Allkpop | Music & Radio | 2.22× | ||
| 10 | Jazz dance | Sports | 2.08× | ||
| 11 | Hovercraft | Cars & Mobility | 1.89× | ||
| 12 | Korean Air | Travel & Leisure | 1.78× | ||
| 13 | Vietnam Airlines | Travel & Leisure | 1.75× | ||
| 14 | Tokyo | Travel & Leisure | 1.65× | ||
| 15 | Kim Soo-hyun | Movies & TV | 1.62× | ||
| 16 | Malaysia Airlines | Travel & Leisure | 1.59× | ||
| 17 | American Airlines | Travel & Leisure | 1.56× | ||
| 18 | BTS | Music & Radio | 1.52× | ||
| 19 | Dance studio | Sports | 1.52× | ||
| 20 | Purchase discount | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Creativity | OPEN | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.53× | |
| Career Orientation | POWER | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.57× |
TikTok has an estimated audience of 4,911,122 people in India, concentrated in Uttar Pradesh and Maharashtra.
29.4% of TikTok fans are female, 70.6% are male, with an average age of 20.7 years.
TikTok fans show strongest brand affinity for Outlet store (3.79×), Indian Cricket (2.83×), and BTS (1.52×) over the country average.
TikTok fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~200K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond TikTok itself, the audience over-indexes on Indian Cricket (2.83×), BTS (1.52×), Purchase discount (1.51×), and Daredevil (film) (2.79×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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