A data profile of the people who buy, follow and care about Superman in United Kingdom — modelled from more than twelve digital signal sources. Superman has an estimated audience of 16,919,118 people in United Kingdom.
The average Superman fan in United Kingdom is 30.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Godzilla, Superman (TV series), Robert Redford, with strongest over-indexing on Godzilla (10.76× the country average).
Demographically, the Superman audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Superman fan in United Kingdom is more male, around 30.4 years old, with strong Mindfulness tendencies and a notable affinity for Godzilla.
The key figures that characterise the Superman profile in United Kingdom.
41.2% are female, 58.8% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 30.4 |
| Estimated audience size | 16,919,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Superman audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 48.6% |
| Brazil | 12.4% |
| India | 10.7% |
Where the Superman audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.46× | |
| 02 | Yorkshire and the Humber | ~2M | 1.42× | |
| 03 | North East | ~1M | 1.29× | |
| 04 | England | ~14M | 1.12× | |
| 05 | East of England | ~2M | 1.01× | |
| 06 | Scotland | ~1.5M | 0.97× | |
| 07 | Northern Ireland | ~600K | 0.97× | |
| 08 | Wales | ~1M | 0.94× | |
| 09 | South East | ~2.5M | 0.91× | |
| 10 | East Midlands | ~1M | 0.75× | |
| 11 | South West | ~1M | 0.71× | |
| 12 | North West | ~900K | 0.45× |
The strongest cross-interests of the Superman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paul Bettany | Movies & TV | 16.24× | ||
| 02 | spiderman movies | Movies & TV | 16.16× | ||
| 03 | Elizabeth Olsen | Movies & TV | 15.75× | ||
| 04 | DC's Legends of Tomorrow | Movies & TV | 13.87× | ||
| 05 | Superman (TV series) | Movies & TV | 13.47× | ||
| 06 | Tom Welling | Movies & TV | 13.03× | ||
| 07 | Godzilla | Movies & TV | 10.76× | ||
| 08 | Smallville | Movies & TV | 10.74× | ||
| 09 | Supergirl | Movies & TV | 8.42× | ||
| 10 | Robert Redford | Movies & TV | 7.46× | ||
| 11 | Gay Love | Politics & Society | 7.27× | ||
| 12 | Jenna Ortega | Movies & TV | 6.99× | ||
| 13 | Wonder Woman | Movies & TV | 6.93× | ||
| 14 | Arrow | Movies & TV | 5.46× | ||
| 15 | Peacemaker | Movies & TV | 4.60× | ||
| 16 | Scooby-Doo | Movies & TV | 4.53× | ||
| 17 | Broadway theatre | Travel & Leisure | 4.32× | ||
| 18 | A Knight of the Seven Kingdoms | Movies & TV | 3.97× | ||
| 19 | TikTok | Internet & Social Media | 2.47× | ||
| 20 | Harry Potter | Movies & TV | 2.30× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.81× | |
| Healthy Lifestyle | BALANCE | 1.48× | |
| Extroversion | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Convenience Orientation | PREMIUM | 0.79× |
Superman has an estimated audience of 16,919,118 people in United Kingdom, concentrated in England and South East.
41.2% of Superman fans are female, 58.8% are male, with an average age of 30.4 years.
Superman fans show strongest brand affinity for Godzilla (10.76×), Superman (TV series) (13.47×), and Robert Redford (7.46×) over the country average.
Superman fans in United Kingdom are most concentrated in England (reach ~14M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Superman itself, the audience over-indexes on Superman (TV series) (13.47×), Robert Redford (7.46×), Tom Welling (13.03×), and Elizabeth Olsen (15.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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