Superman Audience in United Kingdom
Superman has an estimated audience of 2,549,614 people in United Kingdom. 41.2% are female, 58.8% are male, average age 30.4. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Godzilla, Superman (TV series), Argo (2012 film), Next (TV series), Robert Redford.
The average Superman fan in United Kingdom is 30.4 years old, more male, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Godzilla, Superman (TV series), Argo (2012 film), with strongest over-indexing on Godzilla (10.76× the country average). Demographically, the Superman audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Superman fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 30.4 |
| Estimated audience size | 2,549,614 |
Audience persona
The typical Superman fan in United Kingdom is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Godzilla.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,912,211 | 1.12× |
| South East | 311,276 | 0.91× |
| Yorkshire and the Humber | 291,075 | 1.42× |
| East of England | 235,520 | 1.01× |
| Scotland | 221,595 | 0.97× |
| West Midlands | 159,791 | 1.46× |
| South West | 148,572 | 0.71× |
| Wales | 136,535 | 0.94× |
| East Midlands | 133,955 | 0.75× |
| North East | 128,315 | 1.29× |
| North West | 122,009 | 0.45× |
| Northern Ireland | 76,200 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Godzilla | 10.76× | Movies & TV |
| Superman (TV series) | 13.47× | Movies & TV |
| Argo (2012 film) | 2.53× | Movies & TV |
| Next (TV series) | 2.65× | Movies & TV |
| Robert Redford | 7.46× | Movies & TV |
| Elizabeth Olsen | 15.75× | Movies & TV |
| Jenna Ortega | 6.99× | Movies & TV |
| Tom Welling | 13.03× | Movies & TV |
| Supergirl | 8.42× | Movies & TV |
| Euphoria | 2.65× | Movies & TV |
| Scooby-Doo | 4.53× | Movies & TV |
| Peacemaker | 4.6× | Movies & TV |
| Broadway theatre | 4.32× | Travel & Leisure |
| TikTok | 2.47× | Internet & Social Media |
| Wonder Woman | 6.93× | Movies & TV |
| DC's Legends of Tomorrow | 13.87× | Movies & TV |
| Paul Bettany | 16.24× | Movies & TV |
| Harry Potter | 2.3× | Movies & TV |
| Andor | 8.3× | Movies & TV |
| Mission: Impossible (film series) | 6.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.59 |
| Community Orientation | OPEN | 1.88 |
| Early Adopter Mentality | POWER | 1.41 |
| Extroversion | THRILL | 1.4 |
| Travelling | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| India | 7.4% |
See Superman audiences in other countries
More TV series audiences in United Kingdom
- Euphoria (20,729,730)
- Friends (15,625,766)
- Succession (9,546,787)
- The White Lotus (8,594,703)
- Game of Thrones (8,016,701)
Frequently asked questions
How many fans does Superman have in United Kingdom?
Superman has an estimated audience of 2,549,614 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Superman fans?
41.2% of Superman fans are female, 58.8% are male, with an average age of 30.4 years.
Which brands do Superman fans like most?
Superman fans show strongest brand affinity for Godzilla (10.76×), Superman (TV series) (13.47×), and Argo (2012 film) (2.53×) over the country average.
Where do Superman fans live in United Kingdom?
Superman fans in United Kingdom are most concentrated in England (reach 1,912,211), South East (reach 311,276), and Yorkshire and the Humber (reach 291,075). These three regions account for the largest share of the active audience.
What other brands do Superman fans also like?
Beyond Superman itself, the audience over-indexes on Superman (TV series) (13.47×), Argo (2012 film) (2.53×), Next (TV series) (2.65×), and Robert Redford (7.46×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.