A data profile of the people who buy, follow and care about Game of Thrones in United Kingdom — modelled from more than twelve digital signal sources. Game of Thrones has an estimated audience of 8,021,851 people in United Kingdom.
The average Game of Thrones fan in United Kingdom is 36.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include House of the Dragon, A Knight of the Seven Kingdoms, Harry Potter, with strongest over-indexing on House of the Dragon (5.68× the country average).
Demographically, the Game of Thrones audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Game of Thrones fan in United Kingdom is balanced, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for House of the Dragon.
The key figures that characterise the Game of Thrones profile in United Kingdom.
47.0% are female, 53.0% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 36.6 |
| Estimated audience size | 8,021,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Game of Thrones audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.9% |
| India | 14.1% |
| Germany | 7.7% |
Where the Game of Thrones audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6M | 2.01× | |
| 02 | Yorkshire and the Humber | ~900K | 1.46× | |
| 03 | West Midlands | ~500K | 1.40× | |
| 04 | North East | ~400K | 1.29× | |
| 05 | South East | ~1M | 0.90× | |
| 06 | South West | ~600K | 0.84× | |
| 07 | East Midlands | ~500K | 0.84× | |
| 08 | East of England | ~600K | 0.77× | |
| 09 | Northern Ireland | ~200K | 0.75× | |
| 10 | Wales | ~300K | 0.64× | |
| 11 | Scotland | ~400K | 0.61× | |
| 12 | North West | ~400K | 0.51× |
The strongest cross-interests of the Game of Thrones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jerome Flynn | Movies & TV | 8.57× | ||
| 02 | Kit Harington | Movies & TV | 6.65× | ||
| 03 | House of the Dragon | Movies & TV | 5.68× | ||
| 04 | Peter Dinklage | Movies & TV | 4.67× | ||
| 05 | Milly Alcock | Movies & TV | 4.40× | ||
| 06 | Emilia Clarke | Movies & TV | 4.36× | ||
| 07 | A Knight of the Seven Kingdoms | Movies & TV | 3.88× | ||
| 08 | Breaking Bad | Movies & TV | 2.97× | ||
| 09 | True Detective | Movies & TV | 2.80× | ||
| 10 | Dune | Movies & TV | 2.37× | ||
| 11 | Stranger Things | Movies & TV | 2.09× | ||
| 12 | Harry Potter | Movies & TV | 1.98× | ||
| 13 | Fantasy movies | Movies & TV | 1.85× | ||
| 14 | Superman | Movies & TV | 1.84× | ||
| 15 | Strictly Come Dancing | Sports | 1.84× | ||
| 16 | Beetlejuice | Movies & TV | 1.80× | ||
| 17 | CeX (company) | Technology & Electronics | 1.76× | ||
| 18 | Sydney Sweeney | Movies & TV | 1.74× | ||
| 19 | Succession | Movies & TV | 1.74× | ||
| 20 | Mobile game | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.14× | |
| Spirituality | BALANCE | 1.06× | |
| Mindfulness | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Career Orientation | POWER | 0.79× |
Game of Thrones has an estimated audience of 8,021,851 people in United Kingdom, concentrated in England and South East.
47.0% of Game of Thrones fans are female, 53.0% are male, with an average age of 36.6 years.
Game of Thrones fans show strongest brand affinity for House of the Dragon (5.68×), A Knight of the Seven Kingdoms (3.88×), and Harry Potter (1.98×) over the country average.
Game of Thrones fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Game of Thrones itself, the audience over-indexes on A Knight of the Seven Kingdoms (3.88×), Harry Potter (1.98×), Superman (1.84×), and Kit Harington (6.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Game of Thrones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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