A data profile of the people who buy, follow and care about Fantasy movies in United Kingdom — modelled from more than twelve digital signal sources. Fantasy movies has an estimated audience of 6,775,750 people in United Kingdom.
The average Fantasy movies fan in United Kingdom is 38.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Dune, Superman, Video games, with strongest over-indexing on Dune (3.23× the country average).
Demographically, the Fantasy movies audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fantasy movies fan in United Kingdom is balanced, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Dune.
The key figures that characterise the Fantasy movies profile in United Kingdom.
54.8% are female, 45.2% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 38.8 |
| Estimated audience size | 6,775,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Fantasy movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.8% |
| Japan | 4.2% |
Where the Fantasy movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~900K | 1.24× | |
| 02 | Northern Ireland | ~200K | 1.14× | |
| 03 | Greater London | ~1M | 1.13× | |
| 04 | East of England | ~600K | 1.04× | |
| 05 | Scotland | ~600K | 1.03× | |
| 06 | South West | ~600K | 1.02× | |
| 07 | East Midlands | ~500K | 1.02× | |
| 08 | South East | ~900K | 0.98× | |
| 09 | North East | ~200K | 0.91× | |
| 10 | Wales | ~300K | 0.90× | |
| 11 | England | ~5M | 0.88× | |
| 12 | Yorkshire and the Humber | ~500K | 0.88× | |
| 13 | West Midlands | ~200K | 0.85× |
The strongest cross-interests of the Fantasy movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shelter Dogs | Pets & Animals | 3.72× | ||
| 02 | Web fiction | Literature | 3.59× | ||
| 03 | Anime & Cosplay | Fashion & Accessoires | 3.46× | ||
| 04 | Dune | Movies & TV | 3.23× | ||
| 05 | Gay Love | Politics & Society | 3.17× | ||
| 06 | House of the Dragon | Movies & TV | 2.42× | ||
| 07 | Architecture & Interior Design | Home & Garden | 2.42× | ||
| 08 | Millie Bobby Brown | Movies & TV | 2.18× | ||
| 09 | Superman | Movies & TV | 2.00× | ||
| 10 | A Knight of the Seven Kingdoms | Movies & TV | 1.97× | ||
| 11 | Stranger Things | Movies & TV | 1.94× | ||
| 12 | KPop Demon Hunters | Movies & TV | 1.83× | ||
| 13 | Mounjaro | Health | 1.81× | ||
| 14 | Game of Thrones | Movies & TV | 1.80× | ||
| 15 | Communication design | Business & Career | 1.78× | ||
| 16 | Video games | Games | 1.66× | ||
| 17 | Harry Potter | Movies & TV | 1.65× | ||
| 18 | New York City | Travel & Leisure | 1.62× | ||
| 19 | Comics | Literature | 1.57× | ||
| 20 | Fiction books | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.41× | |
| Pet Ownership | JOY | 1.25× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Risk Appetite | THRILL | 0.86× | |
| DIY Mentality | THRILL | 0.86× |
Fantasy movies has an estimated audience of 6,775,750 people in United Kingdom, concentrated in England and Greater London.
54.8% of Fantasy movies fans are female, 45.2% are male, with an average age of 38.8 years.
Fantasy movies fans show strongest brand affinity for Dune (3.23×), Superman (2×), and Video games (1.66×) over the country average.
Fantasy movies fans in United Kingdom are most concentrated in England (reach ~5M), Greater London (reach ~1M), and North West (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Fantasy movies itself, the audience over-indexes on Superman (2×), Video games (1.66×), Shelter Dogs (3.72×), and Harry Potter (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fantasy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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