A data profile of the people who buy, follow and care about Documentary movies in United Kingdom — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 13,200,033 people in United Kingdom.
The average Documentary movies fan in United Kingdom is 43.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Mobile phones, Automobiles, Books, with strongest over-indexing on Mobile phones (1.67× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Documentary movies fan in United Kingdom is balanced, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Mobile phones.
The key figures that characterise the Documentary movies profile in United Kingdom.
54.5% are female, 45.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.8 |
| Estimated audience size | 13,200,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Documentary movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~1.5M | 1.31× | |
| 02 | East Midlands | ~1M | 1.14× | |
| 03 | Northern Ireland | ~400K | 1.06× | |
| 04 | East of England | ~1.5M | 1.04× | |
| 05 | Scotland | ~1M | 1.00× | |
| 06 | North West | ~1.5M | 0.99× | |
| 07 | North East | ~500K | 0.99× | |
| 08 | South East | ~1.5M | 0.98× | |
| 09 | Wales | ~700K | 0.98× | |
| 10 | West Midlands | ~500K | 0.89× | |
| 11 | Yorkshire and the Humber | ~900K | 0.88× | |
| 12 | England | ~10M | 0.81× | |
| 13 | Greater London | ~1.5M | 0.78× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gala Bingo | Games | 2.20× | ||
| 02 | Postcode lottery | Games | 2.16× | ||
| 03 | Travelodge | Travel & Leisure | 1.98× | ||
| 04 | Halfords | Cars & Mobility | 1.91× | ||
| 05 | Local news | News | 1.91× | ||
| 06 | Toolstation | Home & Garden | 1.89× | ||
| 07 | Waterstones | Literature | 1.89× | ||
| 08 | Scottish Widows | Business & Career | 1.88× | ||
| 09 | Costco | Shopping | 1.86× | ||
| 10 | Transport | Cars & Mobility | 1.81× | ||
| 11 | Automobiles | Cars & Mobility | 1.76× | ||
| 12 | Training | Sports | 1.74× | ||
| 13 | Finance | Business & Career | 1.72× | ||
| 14 | Companies House | Politics & Society | 1.72× | ||
| 15 | United States | Travel & Leisure | 1.70× | ||
| 16 | Mobile phones | Technology & Electronics | 1.67× | ||
| 17 | National Lottery (Ireland) | Games | 1.67× | ||
| 18 | Books | Literature | 1.66× | ||
| 19 | Google Maps | Internet & Social Media | 1.61× | ||
| 20 | Mail Online | News | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.46× | |
| Individualism | JOY | 1.44× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Extroversion | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.95× |
Documentary movies has an estimated audience of 13,200,033 people in United Kingdom, concentrated in England and South East.
54.5% of Documentary movies fans are female, 45.5% are male, with an average age of 43.8 years.
Documentary movies fans show strongest brand affinity for Mobile phones (1.67×), Automobiles (1.76×), and Books (1.66×) over the country average.
Documentary movies fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~1.5M), and South West (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on Automobiles (1.76×), Books (1.66×), Transport (1.81×), and Scottish Widows (1.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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