Documentary movies Audience in United Kingdom
Documentary movies has an estimated audience of 13,200,033 people in United Kingdom. 54.5% are female, 45.5% are male, average age 43.8. Top regions: England, South West, South East. Top brand affinities: Argo (2012 film), Mobile phones, Automobiles, Books, Transport.
The average Documentary movies fan in United Kingdom is 43.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, South West, South East. Top brand affinities include Argo (2012 film), Mobile phones, Automobiles, with strongest over-indexing on Argo (2012 film) (1.72× the country average). Demographically, the Documentary movies audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Documentary movies fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.8 |
| Estimated audience size | 13,200,033 |
Audience persona
The typical Documentary movies fan in United Kingdom is balanced, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Argo (2012 film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,261,104 | 0.76× |
| South West | 1,837,412 | 1.69× |
| South East | 1,713,061 | 0.97× |
| North West | 1,389,023 | 0.98× |
| East of England | 1,322,984 | 1.1× |
| East Midlands | 1,308,106 | 1.41× |
| Scotland | 1,180,642 | 0.99× |
| Greater London | 963,625 | 0.56× |
| Yorkshire and the Humber | 636,446 | 0.6× |
| Wales | 608,382 | 0.81× |
| Northern Ireland | 586,180 | 1.44× |
| North East | 498,101 | 0.97× |
| West Midlands | 408,134 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Argo (2012 film) | 1.72× | Movies & TV |
| Mobile phones | 1.67× | Technology & Electronics |
| Automobiles | 1.76× | Cars & Mobility |
| Books | 1.66× | Literature |
| Transport | 1.81× | Cars & Mobility |
| Premier Inn | 1.95× | Travel & Leisure |
| Toolstation | 1.89× | Home & Garden |
| Training | 1.74× | Sports |
| Halfords | 1.91× | Cars & Mobility |
| Finance | 1.72× | Business & Career |
| Waterstones | 1.89× | Literature |
| Travelodge | 1.98× | Travel & Leisure |
| Friends | 1.59× | Movies & TV |
| Gala Bingo | 2.2× | Games |
| Local news | 1.91× | News |
| National Lottery (Ireland) | 1.67× | Games |
| Costco | 1.86× | Shopping |
| United States | 1.7× | Travel & Leisure |
| Companies House | 1.72× | Politics & Society |
| Google Maps | 1.61× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.09 |
| Indulgence | JOY | 1.07 |
| Extroversion | THRILL | 1.03 |
| Community Orientation | OPEN | 1.02 |
| Social Media Usage | JOY | 1.02 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
See Documentary movies audiences in other countries
More Movie genre audiences in United Kingdom
- Comedy movies (22,559,704)
- Drama movies (15,350,589)
- Thriller movies (12,096,479)
- Action movies (11,480,146)
- Animated movies (11,124,948)
Frequently asked questions
How many fans does Documentary movies have in United Kingdom?
Documentary movies has an estimated audience of 13,200,033 people in United Kingdom, concentrated in England and South West.
What is the gender split and age of Documentary movies fans?
54.5% of Documentary movies fans are female, 45.5% are male, with an average age of 43.8 years.
Which brands do Documentary movies fans like most?
Documentary movies fans show strongest brand affinity for Argo (2012 film) (1.72×), Mobile phones (1.67×), and Automobiles (1.76×) over the country average.
Where do Documentary movies fans live in United Kingdom?
Documentary movies fans in United Kingdom are most concentrated in England (reach 9,261,104), South West (reach 1,837,412), and South East (reach 1,713,061). These three regions account for the largest share of the active audience.
What other brands do Documentary movies fans also like?
Beyond Documentary movies itself, the audience over-indexes on Mobile phones (1.67×), Automobiles (1.76×), Books (1.66×), and Transport (1.81×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.