A data profile of the people who buy, follow and care about Gala Bingo in United Kingdom — modelled from more than twelve digital signal sources. Gala Bingo has an estimated audience of 8,766,007 people in United Kingdom.
The average Gala Bingo fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Candy Crush Soda Saga, Hawaii Five-0, miBaby, with strongest over-indexing on Candy Crush Soda Saga (33.4× the country average).
Demographically, the Gala Bingo audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gala Bingo fan in United Kingdom is more female, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Candy Crush Soda Saga.
The key figures that characterise the Gala Bingo profile in United Kingdom.
71.1% are female, 28.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 44.2 |
| Estimated audience size | 8,766,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Gala Bingo audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 97.3% |
| Ireland | 0.9% |
| United States | 0.8% |
Where the Gala Bingo audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~600K | 1.90× | |
| 02 | Yorkshire and the Humber | ~1M | 1.79× | |
| 03 | West Midlands | ~500K | 1.43× | |
| 04 | Wales | ~600K | 1.37× | |
| 05 | Scotland | ~800K | 1.11× | |
| 06 | Northern Ireland | ~200K | 0.85× | |
| 07 | East Midlands | ~400K | 0.72× | |
| 08 | England | ~5M | 0.68× | |
| 09 | South West | ~400K | 0.67× | |
| 10 | East of England | ~400K | 0.58× | |
| 11 | South East | ~500K | 0.47× | |
| 12 | North West | ~400K | 0.45× |
The strongest cross-interests of the Gala Bingo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | miBaby | Kids & Family | 86.58× | ||
| 02 | Hawaii Five-0 | Movies & TV | 45.45× | ||
| 03 | Candy Crush Soda Saga | Games | 33.40× | ||
| 04 | Angry Birds (video game) | Games | 20.56× | ||
| 05 | Fruit Ninja | Games | 16.55× | ||
| 06 | David Bailey | Fashion & Accessoires | 13.16× | ||
| 07 | Angry Birds | Games | 12.78× | ||
| 08 | Blue Bloods | Movies & TV | 12.25× | ||
| 09 | Game engine | Games | 11.23× | ||
| 10 | Steve Irwin | Movies & TV | 8.00× | ||
| 11 | Bingo (U.S.) | Games | 4.29× | ||
| 12 | Tombola (bingo company) | Games | 3.89× | ||
| 13 | Mecca Bingo | Games | 3.01× | ||
| 14 | 32Red | Games | 2.97× | ||
| 15 | Casino | Games | 1.96× | ||
| 16 | TK Maxx | Shopping | 1.92× | ||
| 17 | National Lottery | Games | 1.75× | ||
| 18 | British Gas | Home & Garden | 1.64× | ||
| 19 | Betfred | Games | 1.54× | ||
| 20 | TUI | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.33× | |
| Pet Ownership | JOY | 1.19× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× |
Gala Bingo's target market in United Kingdom covers an estimated 8,766,007 people, concentrated in England and Yorkshire and the Humber.
71.1% of the Gala Bingo audience are female, 28.9% are male, with an average age of 44.2 years.
Gala Bingo fans show strongest brand affinity for Candy Crush Soda Saga (33.4×), Hawaii Five-0 (45.45×), and miBaby (86.58×) over the country average.
Gala Bingo fans in United Kingdom are most concentrated in England (reach ~5M), Yorkshire and the Humber (reach ~1M), and Scotland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Gala Bingo itself, the audience over-indexes on Hawaii Five-0 (45.45×), miBaby (86.58×), Angry Birds (12.78×), and Blue Bloods (12.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gala Bingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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