A data profile of the people who buy, follow and care about Mecca Bingo in United Kingdom — modelled from more than twelve digital signal sources. Mecca Bingo has an estimated audience of 6,706,705 people in United Kingdom.
The average Mecca Bingo fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Gala Bingo, Bingo (U.S.), Slot machine, with strongest over-indexing on Gala Bingo (2.92× the country average).
Demographically, the Mecca Bingo audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mecca Bingo fan in United Kingdom is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Gala Bingo.
The key figures that characterise the Mecca Bingo profile in United Kingdom.
73.4% are female, 26.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 42.8 |
| Estimated audience size | 6,706,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Mecca Bingo audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 98.6% |
| United States | 0.5% |
| Ireland | 0.2% |
Where the Mecca Bingo audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 2.02× | |
| 02 | North East | ~500K | 1.92× | |
| 03 | West Midlands | ~400K | 1.39× | |
| 04 | Scotland | ~700K | 1.31× | |
| 05 | Wales | ~400K | 1.24× | |
| 06 | England | ~4.5M | 0.78× | |
| 07 | East Midlands | ~300K | 0.71× | |
| 08 | Northern Ireland | ~100K | 0.68× | |
| 09 | East of England | ~300K | 0.59× | |
| 10 | South West | ~300K | 0.54× | |
| 11 | North West | ~300K | 0.50× | |
| 12 | South East | ~300K | 0.33× |
The strongest cross-interests of the Mecca Bingo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bingo Bash | Games | 13.28× | ||
| 02 | Bingo card | Games | 5.51× | ||
| 03 | Bingo (U.S.) | Games | 4.27× | ||
| 04 | Slot machine | Games | 3.28× | ||
| 05 | Grosvenor Casinos | Games | 3.17× | ||
| 06 | Gala Bingo | Games | 2.92× | ||
| 07 | The Entertainer | Movies & TV | 2.41× | ||
| 08 | Online chat | Technology & Electronics | 2.26× | ||
| 09 | Butlins | Travel & Leisure | 2.21× | ||
| 10 | Holiday Park, Germany | Travel & Leisure | 2.10× | ||
| 11 | The Works | Shopping | 1.86× | ||
| 12 | EastEnders | Movies & TV | 1.74× | ||
| 13 | Katie Price | Fashion & Accessoires | 1.70× | ||
| 14 | Soap opera | Movies & TV | 1.69× | ||
| 15 | Emmerdale | Movies & TV | 1.60× | ||
| 16 | Seaside resort | Travel & Leisure | 1.58× | ||
| 17 | Play (activity) | Travel & Leisure | 1.55× | ||
| 18 | Celtic FC | Sports | 1.55× | ||
| 19 | Gibraltar | Travel & Leisure | 1.53× | ||
| 20 | TK Maxx | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Community Orientation | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Early Adopter Mentality | POWER | 0.75× |
Mecca Bingo's target market in United Kingdom covers an estimated 6,706,705 people, concentrated in England and Yorkshire and the Humber.
73.4% of the Mecca Bingo audience are female, 26.6% are male, with an average age of 42.8 years.
Mecca Bingo fans show strongest brand affinity for Gala Bingo (2.92×), Bingo (U.S.) (4.27×), and Slot machine (3.28×) over the country average.
Mecca Bingo fans in United Kingdom are most concentrated in England (reach ~4.5M), Yorkshire and the Humber (reach ~1M), and Scotland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Mecca Bingo itself, the audience over-indexes on Bingo (U.S.) (4.27×), Slot machine (3.28×), Katie Price (1.7×), and Bingo card (5.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mecca Bingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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