A data profile of the people who buy, follow and care about Gibraltar in United Kingdom — modelled from more than twelve digital signal sources. Gibraltar has an estimated audience of 7,985,498 people in United Kingdom.
The average Gibraltar fan in United Kingdom is 43.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include 32Red, Betfair, Esso, with strongest over-indexing on 32Red (8.9× the country average).
Demographically, the Gibraltar audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gibraltar fan in United Kingdom is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for 32Red.
The key figures that characterise the Gibraltar profile in United Kingdom.
52.3% are female, 47.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.4 |
| Estimated audience size | 7,985,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Gibraltar audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 41.9% |
| United States | 7.4% |
| Spain | 6.4% |
Where the Gibraltar audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.39× | |
| 02 | Yorkshire and the Humber | ~900K | 1.36× | |
| 03 | South East | ~1M | 1.14× | |
| 04 | England | ~6M | 1.10× | |
| 05 | North East | ~300K | 1.08× | |
| 06 | Wales | ~500K | 1.04× | |
| 07 | Scotland | ~700K | 0.97× | |
| 08 | Northern Ireland | ~200K | 0.90× | |
| 09 | South West | ~600K | 0.88× | |
| 10 | East of England | ~600K | 0.86× | |
| 11 | East Midlands | ~500K | 0.80× | |
| 12 | North West | ~400K | 0.51× |
The strongest cross-interests of the Gibraltar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 32Red | Games | 8.90× | ||
| 02 | Unibet | Games | 5.07× | ||
| 03 | Betfair | Games | 4.66× | ||
| 04 | Esso | Cars & Mobility | 4.59× | ||
| 05 | Betway | Games | 4.21× | ||
| 06 | William Hill (bookmaker) | Games | 3.15× | ||
| 07 | Wikipedia | Internet & Social Media | 2.78× | ||
| 08 | Ladbrokes | Games | 2.78× | ||
| 09 | Sky Bet | Games | 2.56× | ||
| 10 | NatWest | Business & Career | 2.41× | ||
| 11 | Betfred | Games | 2.34× | ||
| 12 | Internet & Social Media | 2.05× | |||
| 13 | TUI | Travel & Leisure | 1.93× | ||
| 14 | Breaking news | Movies & TV | 1.91× | ||
| 15 | Hobby | Home & Garden | 1.90× | ||
| 16 | EBay | Shopping | 1.85× | ||
| 17 | Energy | Home & Garden | 1.80× | ||
| 18 | National Lottery (United Kingdom) | Games | 1.80× | ||
| 19 | Distilled beverage | Food & Beverages | 1.79× | ||
| 20 | Aldi | Shopping | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.63× | |
| Design Affinity | PREMIUM | 0.72× | |
| Tradition | CONSERVATISM | 0.76× |
Gibraltar has an estimated audience of 7,985,498 people in United Kingdom, concentrated in England and South East.
52.3% of Gibraltar fans are female, 47.7% are male, with an average age of 43.4 years.
Gibraltar fans show strongest brand affinity for 32Red (8.9×), Betfair (4.66×), and Esso (4.59×) over the country average.
Gibraltar fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gibraltar itself, the audience over-indexes on Betfair (4.66×), Esso (4.59×), William Hill (bookmaker) (3.15×), and Wikipedia (2.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gibraltar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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