EBay Audience in United Kingdom
EBay has an estimated audience of 16,611,116 people in United Kingdom. 52.0% are female, 48.0% are male, average age 45.4. Top regions: England, North West, South East. Top brand affinities: Toolstation, Argo (2012 film), Next (TV series), Halfords, Mobile phones.
The average EBay fan in United Kingdom is 45.4 years old, balanced, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Toolstation, Argo (2012 film), Next (TV series), with strongest over-indexing on Toolstation (3.6× the country average). Demographically, the EBay audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Auctions
Demographics of EBay fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 45.4 |
| Estimated audience size | 16,611,116 |
Audience persona
The typical EBay fan in United Kingdom is balanced, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Toolstation.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,458,337 | 0.87× |
| North West | 2,225,940 | 1.25× |
| South East | 2,133,589 | 0.96× |
| South West | 1,732,658 | 1.27× |
| East of England | 1,662,691 | 1.1× |
| East Midlands | 1,582,737 | 1.35× |
| Greater London | 1,372,705 | 0.63× |
| Scotland | 1,369,644 | 0.92× |
| Wales | 1,223,481 | 1.29× |
| Yorkshire and the Humber | 1,097,997 | 0.82× |
| North East | 551,820 | 0.85× |
| West Midlands | 542,160 | 0.76× |
| Northern Ireland | 473,891 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toolstation | 3.6× | Home & Garden |
| Argo (2012 film) | 1.54× | Movies & TV |
| Next (TV series) | 1.64× | Movies & TV |
| Halfords | 3.17× | Cars & Mobility |
| Mobile phones | 2.42× | Technology & Electronics |
| Transport | 2.7× | Cars & Mobility |
| Finance | 2.57× | Business & Career |
| Euro Car Parts | 3.5× | Cars & Mobility |
| Training | 2.47× | Sports |
| Premier Inn | 2.59× | Travel & Leisure |
| Gala Bingo | 3.39× | Games |
| Automobiles | 2.11× | Cars & Mobility |
| National Lottery (Ireland) | 2.58× | Games |
| Computers | 1.76× | Technology & Electronics |
| Consumer electronics | 1.55× | Technology & Electronics |
| Business | 1.59× | Business & Career |
| Companies House | 2.52× | Politics & Society |
| Books | 1.85× | Literature |
| Halford | 1.63× | Music & Radio |
| Money | 1.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.16 |
| Family Orientation | CONSERVATISM | 1.08 |
| Luxury Orientation | PREMIUM | 1.04 |
| Social Media Usage | JOY | 1.02 |
| Price Sensitivity | PREMIUM | 1.02 |
| Indulgence | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.6% |
| Italy | 7.0% |
See EBay audiences in other countries
More Auctions audiences in United Kingdom
- Whatnot (1,169,343)
- Phillips (auctioneers) (202,777)
- Heritage Auctions (76,418)
- Millon (11,726)
- Artcurial (8,065)
Frequently asked questions
How many fans does EBay have in United Kingdom?
EBay has an estimated audience of 16,611,116 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of EBay fans?
52.0% of EBay fans are female, 48.0% are male, with an average age of 45.4 years.
Which brands do EBay fans like most?
EBay fans show strongest brand affinity for Toolstation (3.6×), Argo (2012 film) (1.54×), and Next (TV series) (1.64×) over the country average.
Where do EBay fans live in United Kingdom?
EBay fans in United Kingdom are most concentrated in England (reach 12,458,337), North West (reach 2,225,940), and South East (reach 2,133,589). These three regions account for the largest share of the active audience.
What other brands do EBay fans also like?
Beyond EBay itself, the audience over-indexes on Argo (2012 film) (1.54×), Next (TV series) (1.64×), Halfords (3.17×), and Mobile phones (2.42×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.