A data profile of the people who buy, follow and care about EBay in United Kingdom — modelled from more than twelve digital signal sources. EBay has an estimated audience of 16,611,116 people in United Kingdom.
The average EBay fan in United Kingdom is 45.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Toolstation, Halfords, Mobile phones, with strongest over-indexing on Toolstation (3.6× the country average).
Demographically, the EBay audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical EBay fan in United Kingdom is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Toolstation.
The key figures that characterise the EBay profile in United Kingdom.
52.0% are female, 48.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 45.4 |
| Estimated audience size | 16,611,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide EBay audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.7% |
| Germany | 7.5% |
| Italy | 7.0% |
Where the EBay audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~1.5M | 1.35× | |
| 02 | Wales | ~1M | 1.29× | |
| 03 | South West | ~1.5M | 1.27× | |
| 04 | North West | ~2M | 1.25× | |
| 05 | East of England | ~1.5M | 1.10× | |
| 06 | South East | ~2M | 0.96× | |
| 07 | Northern Ireland | ~500K | 0.93× | |
| 08 | Scotland | ~1.5M | 0.92× | |
| 09 | England | ~12M | 0.87× | |
| 10 | North East | ~600K | 0.85× | |
| 11 | Yorkshire and the Humber | ~1M | 0.82× | |
| 12 | West Midlands | ~500K | 0.76× | |
| 13 | Greater London | ~1.5M | 0.63× |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toolstation | Home & Garden | 3.60× | ||
| 02 | Gala Bingo | Games | 3.39× | ||
| 03 | Halfords | Cars & Mobility | 3.17× | ||
| 04 | Transport | Cars & Mobility | 2.70× | ||
| 05 | Road | Travel & Leisure | 2.70× | ||
| 06 | National Lottery (Ireland) | Games | 2.58× | ||
| 07 | Finance | Business & Career | 2.57× | ||
| 08 | Racing Post | Sports | 2.55× | ||
| 09 | Scottish Widows | Business & Career | 2.52× | ||
| 10 | Companies House | Politics & Society | 2.52× | ||
| 11 | Training | Sports | 2.47× | ||
| 12 | Mobile phones | Technology & Electronics | 2.42× | ||
| 13 | Automobiles | Cars & Mobility | 2.11× | ||
| 14 | Books | Literature | 1.85× | ||
| 15 | Europe | Travel & Leisure | 1.83× | ||
| 16 | Money | Business & Career | 1.80× | ||
| 17 | Computers | Technology & Electronics | 1.76× | ||
| 18 | Halford | Music & Radio | 1.63× | ||
| 19 | Business | Business & Career | 1.59× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.80× | |
| Family Orientation | CONSERVATISM | 1.78× | |
| DIY Mentality | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Spirituality | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.85× |
EBay's target market in United Kingdom covers an estimated 16,611,116 people, concentrated in England and North West.
52.0% of the EBay audience are female, 48.0% are male, with an average age of 45.4 years.
EBay fans show strongest brand affinity for Toolstation (3.6×), Halfords (3.17×), and Mobile phones (2.42×) over the country average.
EBay fans in United Kingdom are most concentrated in England (reach ~12M), North West (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond EBay itself, the audience over-indexes on Halfords (3.17×), Mobile phones (2.42×), Transport (2.7×), and Finance (2.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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