A data profile of the people who buy, follow and care about EBay in Canada — modelled from more than twelve digital signal sources. EBay has an estimated audience of 7,419,783 people in Canada.
The average EBay fan in Canada is 44.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Kijiji, Rona, Giant Tiger, with strongest over-indexing on Kijiji (1.96× the country average).
Demographically, the EBay audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Travelling, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical EBay fan in Canada is balanced, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Kijiji.
The key figures that characterise the EBay profile in Canada.
46.8% are female, 53.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 44.1 |
| Estimated audience size | 7,419,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide EBay audience comes from Canada.
| Country | Share |
|---|---|
| United States | 31.7% |
| Germany | 7.5% |
| Italy | 7.0% |
Where the EBay audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.18× | |
| 02 | Nova Scotia | ~200K | 1.08× | |
| 03 | British Columbia | ~1M | 1.05× | |
| 04 | Ontario | ~3M | 1.03× | |
| 05 | Newfoundland and Labrador | ~100K | 0.99× | |
| 06 | Alberta | ~900K | 0.98× | |
| 07 | Saskatchewan | ~200K | 0.96× | |
| 08 | Manitoba | ~300K | 0.95× | |
| 09 | Prince Edward Island | ~30K | 0.78× |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Palo Alto, California | Travel & Leisure | 3.22× | ||
| 02 | Classified advertising | Business & Career | 3.04× | ||
| 03 | Flipp | Shopping | 2.91× | ||
| 04 | San Jose, California | Travel & Leisure | 2.90× | ||
| 05 | GoDaddy | Technology & Electronics | 2.81× | ||
| 06 | Wrench | Home & Garden | 2.19× | ||
| 07 | Dropbox (service) | Technology & Electronics | 2.15× | ||
| 08 | Drill | Home & Garden | 2.11× | ||
| 09 | Web application | Technology & Electronics | 2.00× | ||
| 10 | Kijiji | Shopping | 1.96× | ||
| 11 | Power tool | Home & Garden | 1.88× | ||
| 12 | Giant Tiger | Shopping | 1.78× | ||
| 13 | Electronic funds transfer | Business & Career | 1.73× | ||
| 14 | Rona | Home & Garden | 1.63× | ||
| 15 | Quotation | Business & Career | 1.61× | ||
| 16 | Battery (electricity) | Home & Garden | 1.58× | ||
| 17 | Hardware store | Home & Garden | 1.54× | ||
| 18 | AliExpress | Shopping | 1.52× | ||
| 19 | Carter's | Fashion & Accessoires | 1.52× | ||
| 20 | Loto-Québec | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.18× | |
| Career Orientation | POWER | 1.16× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Convenience Orientation | PREMIUM | 0.95× |
EBay's target market in Canada covers an estimated 7,419,783 people, concentrated in Ontario and Quebec.
46.8% of the EBay audience are female, 53.2% are male, with an average age of 44.1 years.
EBay fans show strongest brand affinity for Kijiji (1.96×), Rona (1.63×), and Giant Tiger (1.78×) over the country average.
EBay fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond EBay itself, the audience over-indexes on Rona (1.63×), Giant Tiger (1.78×), Loto-Québec (1.5×), and Hardware store (1.54×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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