EBay Audience in Canada
EBay has an estimated audience of 7,419,783 people in Canada. 46.8% are female, 53.2% are male, average age 44.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Kijiji, Rona, Giant Tiger, Loto-Québec, Hardware store.
The average EBay fan in Canada is 44.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Kijiji, Rona, Giant Tiger, with strongest over-indexing on Kijiji (1.96× the country average). Demographically, the EBay audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Auctions
Demographics of EBay fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 44.1 |
| Estimated audience size | 7,419,783 |
Audience persona
The typical EBay fan in Canada is balanced, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Kijiji.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,215,896 | 1.03× |
| Quebec | 2,097,710 | 1.18× |
| British Columbia | 1,162,749 | 1.05× |
| Alberta | 896,887 | 0.98× |
| Manitoba | 262,355 | 0.95× |
| Nova Scotia | 239,467 | 1.08× |
| Saskatchewan | 225,510 | 0.96× |
| Newfoundland and Labrador | 112,250 | 0.99× |
| Prince Edward Island | 28,450 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kijiji | 1.96× | Shopping |
| Rona | 1.63× | Home & Garden |
| Giant Tiger | 1.78× | Shopping |
| Loto-Québec | 1.5× | Games |
| Hardware store | 1.54× | Home & Garden |
| Drill | 2.11× | Home & Garden |
| Wrench | 2.19× | Home & Garden |
| Power tool | 1.88× | Home & Garden |
| GoDaddy | 2.81× | Technology & Electronics |
| Flipp | 2.91× | Shopping |
| San Jose, California | 2.9× | Travel & Leisure |
| AliExpress | 1.52× | Shopping |
| Palo Alto, California | 3.22× | Travel & Leisure |
| Classified advertising | 3.04× | Business & Career |
| Electronic funds transfer | 1.73× | Business & Career |
| Web application | 2.0× | Technology & Electronics |
| Quotation | 1.61× | Business & Career |
| Battery (electricity) | 1.58× | Home & Garden |
| Dropbox (service) | 2.15× | Technology & Electronics |
| Vistaprint | 1.94× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.18 |
| Career Orientation | POWER | 1.16 |
| Urban Lifestyle | OPEN | 1.14 |
| Individualism | JOY | 1.13 |
| Early Adopter Mentality | POWER | 1.12 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Germany | 7.5% |
| Italy | 7.0% |
See EBay audiences in other countries
More Auctions audiences in Canada
- Whatnot (220,551)
- Heritage Auctions (59,867)
- Phillips (auctioneers) (53,695)
- Millon (3,457)
- Artcurial (1,521)
Frequently asked questions
How many fans does EBay have in Canada?
EBay has an estimated audience of 7,419,783 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of EBay fans?
46.8% of EBay fans are female, 53.2% are male, with an average age of 44.1 years.
Which brands do EBay fans like most?
EBay fans show strongest brand affinity for Kijiji (1.96×), Rona (1.63×), and Giant Tiger (1.78×) over the country average.
Where do EBay fans live in Canada?
EBay fans in Canada are most concentrated in Ontario (reach 3,215,896), Quebec (reach 2,097,710), and British Columbia (reach 1,162,749). These three regions account for the largest share of the active audience.
What other brands do EBay fans also like?
Beyond EBay itself, the audience over-indexes on Rona (1.63×), Giant Tiger (1.78×), Loto-Québec (1.5×), and Hardware store (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.