Books Audience in United Kingdom
Books has an estimated audience of 22,161,394 people in United Kingdom. 61.4% are female, 38.6% are male, average age 44.8. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Weddings, Luxury yacht, Hobby, Distilled beverage, Expensive Taste.
The average Books fan in United Kingdom is 44.8 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Weddings, Luxury yacht, Hobby, with strongest over-indexing on Weddings (1.81× the country average). Demographically, the Books audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Books fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.8 |
| Estimated audience size | 22,161,394 |
Audience persona
The typical Books fan in United Kingdom is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 3,040,708 | 1.02× |
| Yorkshire and the Humber | 2,474,041 | 1.39× |
| East of England | 1,655,929 | 0.82× |
| South West | 1,557,211 | 0.85× |
| West Midlands | 1,338,382 | 1.41× |
| East Midlands | 1,266,559 | 0.81× |
| North West | 1,090,035 | 0.46× |
| North East | 1,065,025 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.81× | Kids & Family |
| Luxury yacht | 3.17× | Travel & Leisure |
| Hobby | 1.64× | Home & Garden |
| Distilled beverage | 1.69× | Food & Beverages |
| Expensive Taste | 2.36× | Business & Career |
| Aldi | 1.57× | Shopping |
| Purchase discount | 3.47× | Shopping |
| 1.66× | Internet & Social Media | |
| Home business | 3.49× | Business & Career |
| TripAdvisor | 1.79× | Travel & Leisure |
| Volunteering | 1.62× | Politics & Society |
| Mango | 3.14× | Shopping |
| Costco | 1.55× | Shopping |
| Refrigerator | 1.64× | Home & Garden |
| Betfair | 1.64× | Games |
| Smyths Toys Superstores | 3.4× | Shopping |
| Christmas Gift | 3.11× | Kids & Family |
| Love & Sex | 3.38× | Kids & Family |
| Movie theater | 1.67× | Movies & TV |
| Art museum | 1.52× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Design Affinity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.09 |
| Creativity | OPEN | 1.03 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
See Books audiences in other countries
More Literature audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Books have in United Kingdom?
Books has an estimated audience of 22,161,394 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Books fans?
61.4% of Books fans are female, 38.6% are male, with an average age of 44.8 years.
Which brands do Books fans like most?
Books fans show strongest brand affinity for Weddings (1.81×), Luxury yacht (3.17×), and Hobby (1.64×) over the country average.
Where do Books fans live in United Kingdom?
Books fans in United Kingdom are most concentrated in South East (reach 3,040,708), Yorkshire and the Humber (reach 2,474,041), and East of England (reach 1,655,929). These three regions account for the largest share of the active audience.
What other brands do Books fans also like?
Beyond Books itself, the audience over-indexes on Luxury yacht (3.17×), Hobby (1.64×), Distilled beverage (1.69×), and Expensive Taste (2.36×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.