A data profile of the people who buy, follow and care about Books in United Kingdom — modelled from more than twelve digital signal sources. Books has an estimated audience of 22,161,394 people in United Kingdom.
The average Books fan in United Kingdom is 44.8 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Energy, EBay, Breaking news, with strongest over-indexing on Energy (1.85× the country average).
Demographically, the Books audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Books fan in United Kingdom is more female, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Energy.
The key figures that characterise the Books profile in United Kingdom.
61.4% are female, 38.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.8 |
| Estimated audience size | 22,161,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Books audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
Where the Books audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1.5M | 1.41× | |
| 02 | Yorkshire and the Humber | ~2.5M | 1.39× | |
| 03 | North East | ~1M | 1.23× | |
| 04 | South East | ~3M | 1.02× | |
| 05 | South West | ~1.5M | 0.86× | |
| 06 | East of England | ~1.5M | 0.82× | |
| 07 | East Midlands | ~1.5M | 0.82× | |
| 08 | North West | ~1M | 0.47× |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 1.93× | ||
| 02 | Volunteering | Politics & Society | 1.93× | ||
| 03 | Microwave oven | Home & Garden | 1.93× | ||
| 04 | CNN | Movies & TV | 1.93× | ||
| 05 | Non-fiction books | Literature | 1.93× | ||
| 06 | Book discussion club | Literature | 1.93× | ||
| 07 | Cider | Food & Beverages | 1.87× | ||
| 08 | Energy | Home & Garden | 1.85× | ||
| 09 | EBay | Shopping | 1.85× | ||
| 10 | Crime fiction | Literature | 1.84× | ||
| 11 | Convenience store | Food & Beverages | 1.81× | ||
| 12 | Bookselling | Literature | 1.73× | ||
| 13 | Art museum | Arts & Culture | 1.68× | ||
| 14 | Documentary movies | Movies & TV | 1.66× | ||
| 15 | Vodafone | Technology & Electronics | 1.64× | ||
| 16 | Adoption | Kids & Family | 1.61× | ||
| 17 | Wikipedia | Internet & Social Media | 1.56× | ||
| 18 | Romance novels | Literature | 1.55× | ||
| 19 | Drama movies | Movies & TV | 1.52× | ||
| 20 | Home Appliances | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Sustainability | BALANCE | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Pet Ownership | JOY | 0.92× |
Books has an estimated audience of 22,161,394 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
61.4% of Books fans are female, 38.6% are male, with an average age of 44.8 years.
Books fans show strongest brand affinity for Energy (1.85×), EBay (1.85×), and Breaking news (1.93×) over the country average.
Books fans in United Kingdom are most concentrated in South East (reach ~3M), Yorkshire and the Humber (reach ~2.5M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Books itself, the audience over-indexes on EBay (1.85×), Breaking news (1.93×), Volunteering (1.93×), and Documentary movies (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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