A data profile of the people who buy, follow and care about Books in India — modelled from more than twelve digital signal sources. Books has an estimated audience of 19,278,616 people in India.
Books has an estimated audience of 19,278,616 people in India. 27.8% are female, 72.2% are male, average age 33.2. Top brand affinities: Family, Psychology, Instant messaging, Spas, Volunteering.
Top brand affinities include Family, Psychology, Instant messaging, with strongest over-indexing on Family (1.54× the country average).
Demographically, the Books audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Books fan in India is more male, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Family.
The key figures that characterise the Books profile in India.
27.8% are female, 72.2% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 33.2 |
| Estimated audience size | 19,278,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Books audience comes from India.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 1.97× | ||
| 02 | Drawing | Home & Garden | 1.87× | ||
| 03 | Hindustan | Politics & Society | 1.83× | ||
| 04 | Bars | Travel & Leisure | 1.79× | ||
| 05 | Comics | Literature | 1.78× | ||
| 06 | Social media marketing | Business & Career | 1.75× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.72× | ||
| 08 | Young's | Food & Beverages | 1.71× | ||
| 09 | Desserts | Food & Beverages | 1.69× | ||
| 10 | Sunglasses | Fashion & Accessoires | 1.69× | ||
| 11 | Toys | Games | 1.65× | ||
| 12 | Spas | Beauty & Wellness | 1.64× | ||
| 13 | Psychology | Business & Career | 1.63× | ||
| 14 | Concerts | Music & Radio | 1.63× | ||
| 15 | Himalayas | Travel & Leisure | 1.60× | ||
| 16 | Dogs | Pets & Animals | 1.59× | ||
| 17 | Family | Kids & Family | 1.54× | ||
| 18 | Wikipedia | Internet & Social Media | 1.54× | ||
| 19 | Gambling | Games | 1.53× | ||
| 20 | Instant messaging | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Mindfulness | BALANCE | 1.33× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Creativity | OPEN | 0.87× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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