A data profile of the people who buy, follow and care about Books in Denmark — modelled from more than twelve digital signal sources. Books has an estimated audience of 2,258,974 people in Denmark.
Books has an estimated audience of 2,258,974 people in Denmark. 60.4% are female, 39.6% are male, average age 46.5. Top brand affinities: Library, Bed and breakfast, Backpack, Self-confidence, Facial.
Top brand affinities include Library, Bed and breakfast, Backpack, with strongest over-indexing on Library (1.52× the country average).
Demographically, the Books audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Books fan in Denmark is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Library.
The key figures that characterise the Books profile in Denmark.
60.4% are female, 39.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 46.5 |
| Estimated audience size | 2,258,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Books audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.2% |
| United Kingdom | 5.1% |
| India | 4.5% |
The strongest cross-interests of the Books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Prize in Literature | Literature | 1.62× | ||
| 02 | Backpack | Fashion & Accessoires | 1.56× | ||
| 03 | Kris Jenner | Movies & TV | 1.56× | ||
| 04 | Ritter Sport | Food & Beverages | 1.55× | ||
| 05 | Christian Bale | Movies & TV | 1.54× | ||
| 06 | Facial | Beauty & Wellness | 1.53× | ||
| 07 | Lifehacker | Internet & Social Media | 1.53× | ||
| 08 | Library | Literature | 1.52× | ||
| 09 | Bed and breakfast | Travel & Leisure | 1.52× | ||
| 10 | Self-confidence | Health | 1.52× | ||
| 11 | Icelandair | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Extroversion | THRILL | 1.23× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.97× | |
| Spirituality | BALANCE | 0.99× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.