A data profile of the people who buy, follow and care about Library in Denmark — modelled from more than twelve digital signal sources. Library has an estimated audience of 702,528 people in Denmark.
Library has an estimated audience of 702,528 people in Denmark. 65.5% are female, 34.5% are male, average age 47.9. Top brand affinities: Literature, ALT for damerne, Books, Public library, Electronic publishing.
Top brand affinities include Literature, ALT for damerne, Books, with strongest over-indexing on Literature (2.33× the country average).
Demographically, the Library audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Library fan in Denmark is more female, around 47.9 years old, with strong Travelling tendencies and a notable affinity for Literature.
The key figures that characterise the Library profile in Denmark.
65.5% are female, 34.5% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 47.9 |
| Estimated audience size | 702,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Library audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 7.9% |
| Japan | 6.1% |
The strongest cross-interests of the Library audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public library | Literature | 4.57× | ||
| 02 | Web fiction | Literature | 4.40× | ||
| 03 | Electronic publishing | News | 3.25× | ||
| 04 | Papyrus | Politics & Society | 3.24× | ||
| 05 | Romance novels | Literature | 2.78× | ||
| 06 | Audiobook | Literature | 2.50× | ||
| 07 | Literature | Business & Career | 2.33× | ||
| 08 | Mystery fiction | Literature | 2.32× | ||
| 09 | ALT for damerne | News | 2.12× | ||
| 10 | Art museum | Arts & Culture | 2.12× | ||
| 11 | Humanities | Politics & Society | 2.08× | ||
| 12 | Fiction books | Literature | 1.73× | ||
| 13 | Fine art | Business & Career | 1.70× | ||
| 14 | Self-esteem | Health | 1.69× | ||
| 15 | Psychology | Business & Career | 1.56× | ||
| 16 | Philosophy | Business & Career | 1.56× | ||
| 17 | Greenland | Travel & Leisure | 1.55× | ||
| 18 | Quality of life | Health | 1.53× | ||
| 19 | Health care | Business & Career | 1.53× | ||
| 20 | Books | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.09× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Social Media Usage | JOY | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.76× | |
| Early Adopter Mentality | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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