A data profile of the people who buy, follow and care about Health care in Denmark — modelled from more than twelve digital signal sources. Health care has an estimated audience of 1,143,164 people in Denmark.
Health care has an estimated audience of 1,143,164 people in Denmark. 64.9% are female, 35.1% are male, average age 48.5. Top brand affinities: E-box, Quality of life, Mette Frederiksen, Therapy, Medicine.
Top brand affinities include E-box, Quality of life, Mette Frederiksen, with strongest over-indexing on E-box (2.62× the country average).
Demographically, the Health care audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The typical Health care fan in Denmark is more female, around 48.5 years old, with strong Convenience Orientation tendencies and a notable affinity for E-box.
The key figures that characterise the Health care profile in Denmark.
64.9% are female, 35.1% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 48.5 |
| Estimated audience size | 1,143,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 12% | |
| 40-49 | 22% | |
| 50+ | 48% |
of the worldwide Health care audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.8% |
| India | 4.5% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Health care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E-box | Health | 2.62× | ||
| 02 | Physician | Business & Career | 2.13× | ||
| 03 | Nursing | Business & Career | 2.11× | ||
| 04 | Symptom | Health | 2.01× | ||
| 05 | Ældre Sagen | Politics & Society | 1.95× | ||
| 06 | Nordlys | News | 1.94× | ||
| 07 | Patient | Health | 1.86× | ||
| 08 | Stress (biology) | Health | 1.80× | ||
| 09 | Hospital | Health | 1.80× | ||
| 10 | Pedagogy | Kids & Family | 1.78× | ||
| 11 | Self-esteem | Health | 1.75× | ||
| 12 | Physical therapy | Business & Career | 1.73× | ||
| 13 | Ude og Hjemme | News | 1.69× | ||
| 14 | Quality of life | Health | 1.67× | ||
| 15 | Therapy | Health | 1.62× | ||
| 16 | Medicine | Business & Career | 1.62× | ||
| 17 | Mette Frederiksen | Politics & Society | 1.61× | ||
| 18 | ALT for damerne | News | 1.57× | ||
| 19 | Well-being | Health | 1.56× | ||
| 20 | Massage | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.57× | |
| Travelling | THRILL | 2.13× | |
| Luxury Orientation | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Social Media Usage | JOY | 0.75× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Health care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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