A data profile of the people who buy, follow and care about Mette Frederiksen in Denmark — modelled from more than twelve digital signal sources. Mette Frederiksen has an estimated audience of 1,499,903 people in Denmark.
Mette Frederiksen has an estimated audience of 1,499,903 people in Denmark. 56.3% are female, 43.7% are male, average age 47.7. Top brand affinities: Lidl, Podcast, Health care, Charitable organization, Breaking news.
Top brand affinities include Lidl, Podcast, Health care, with strongest over-indexing on Lidl (1.53× the country average).
Demographically, the Mette Frederiksen audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Mette Frederiksen fan in Denmark is more female, around 47.7 years old, with strong Community Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Mette Frederiksen profile in Denmark.
56.3% are female, 43.7% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 47.7 |
| Estimated audience size | 1,499,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 45% |
The strongest cross-interests of the Mette Frederiksen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's rights | Kids & Family | 3.81× | ||
| 02 | Nobel Peace Prize | Politics & Society | 2.82× | ||
| 03 | Amnesty International | Politics & Society | 2.56× | ||
| 04 | Climate change | Home & Garden | 2.45× | ||
| 05 | Biotechnology | Business & Career | 2.34× | ||
| 06 | Charitable organization | Politics & Society | 2.29× | ||
| 07 | Bob Dylan | Music & Radio | 2.27× | ||
| 08 | Sustainable energy | Home & Garden | 2.09× | ||
| 09 | Renewable energy | Business & Career | 1.85× | ||
| 10 | Fair trade | Business & Career | 1.73× | ||
| 11 | Acupuncture | Health | 1.71× | ||
| 12 | Activism | Politics & Society | 1.69× | ||
| 13 | CNN | Movies & TV | 1.67× | ||
| 14 | FlixBus | Cars & Mobility | 1.65× | ||
| 15 | Podcast | Music & Radio | 1.63× | ||
| 16 | Health care | Business & Career | 1.61× | ||
| 17 | Cancer awareness | Health | 1.59× | ||
| 18 | Lidl | Shopping | 1.53× | ||
| 19 | Breaking news | Movies & TV | 1.53× | ||
| 20 | Rail transport | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.29× | |
| Sustainability | BALANCE | 1.57× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.65× | |
| Design Affinity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Mette Frederiksen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.