A data profile of the people who buy, follow and care about Cancer awareness in Denmark — modelled from more than twelve digital signal sources. Cancer awareness has an estimated audience of 733,822 people in Denmark.
Cancer awareness has an estimated audience of 733,822 people in Denmark. 74.7% are female, 25.3% are male, average age 46.5. Top brand affinities: TV-2 (band), Matas (drug store), Ældre Sagen, Symptom, Knæk Cancer.
Top brand affinities include TV-2 (band), Matas (drug store), Ældre Sagen, with strongest over-indexing on TV-2 (band) (1.53× the country average).
Demographically, the Cancer awareness audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Cancer awareness fan in Denmark is more female, around 46.5 years old, with strong Luxury Orientation tendencies and a notable affinity for TV-2 (band).
The key figures that characterise the Cancer awareness profile in Denmark.
74.7% are female, 25.3% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 46.5 |
| Estimated audience size | 733,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Cancer awareness audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 31.4% |
| United Kingdom | 7.1% |
| Spain | 3.3% |
The strongest cross-interests of the Cancer awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knæk Cancer | Topic | 4.27× | ||
| 02 | Human gastrointestinal tract | Health | 3.54× | ||
| 03 | Ældre Sagen | Politics & Society | 3.12× | ||
| 04 | Symptom | Health | 2.75× | ||
| 05 | Danish Royal Family | Politics & Society | 2.75× | ||
| 06 | Skechers | Fashion & Accessoires | 2.28× | ||
| 07 | Ude og Hjemme | News | 2.26× | ||
| 08 | Patient | Health | 2.18× | ||
| 09 | Zizzi | Food & Beverages | 2.04× | ||
| 10 | E-box | Health | 2.01× | ||
| 11 | ALT for damerne | News | 1.98× | ||
| 12 | Physician | Business & Career | 1.80× | ||
| 13 | Matas (drug store) | Shopping | 1.74× | ||
| 14 | Georg Jensen | Home & Garden | 1.72× | ||
| 15 | Søstrene Grene | Fashion & Accessoires | 1.65× | ||
| 16 | Self-esteem | Health | 1.63× | ||
| 17 | Mette Frederiksen | Politics & Society | 1.59× | ||
| 18 | Spar (retailer) | Shopping | 1.57× | ||
| 19 | Kvickly | Food & Beverages | 1.55× | ||
| 20 | TV-2 (band) | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.35× | |
| Convenience Orientation | PREMIUM | 1.97× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Cancer awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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