A data profile of the people who buy, follow and care about Kvickly in Denmark — modelled from more than twelve digital signal sources. Kvickly has an estimated audience of 1,674,950 people in Denmark.
Kvickly has an estimated audience of 1,674,950 people in Denmark. 66.1% are female, 33.9% are male, average age 46.6. Top brand affinities: Lidl, Elgiganten, Føtex, IKEA, Circle K.
Top brand affinities include Lidl, Elgiganten, Føtex, with strongest over-indexing on Lidl (1.98× the country average).
Demographically, the Kvickly audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
The typical Kvickly fan in Denmark is more female, around 46.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Lidl.
The key figures that characterise the Kvickly profile in Denmark.
66.1% are female, 33.9% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 46.6 |
| Estimated audience size | 1,674,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Kvickly audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 93.2% |
| Sweden | 2.4% |
| United States | 1.4% |
The strongest cross-interests of the Kvickly audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 3.14× | ||
| 02 | Discount stores | Shopping | 2.57× | ||
| 03 | Modern architecture | Arts & Culture | 2.15× | ||
| 04 | FlixBus | Cars & Mobility | 2.09× | ||
| 05 | Lidl | Shopping | 1.98× | ||
| 06 | Elgiganten | Shopping | 1.92× | ||
| 07 | Circle K | Shopping | 1.86× | ||
| 08 | Føtex | Shopping | 1.75× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.72× | ||
| 10 | Toys | Games | 1.69× | ||
| 11 | Brøndby IF | Sports | 1.68× | ||
| 12 | IKEA | Home & Garden | 1.65× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.65× | ||
| 14 | Novo Nordisk | Health | 1.64× | ||
| 15 | Shopping malls | Shopping | 1.62× | ||
| 16 | Burger King | Food & Beverages | 1.62× | ||
| 17 | Supermarket | Shopping | 1.59× | ||
| 18 | Meat | Food & Beverages | 1.59× | ||
| 19 | Germany | Travel & Leisure | 1.58× | ||
| 20 | Dogs | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.52× | |
| Community Orientation | OPEN | 1.50× | |
| Extroversion | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Kvickly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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