A data profile of the people who buy, follow and care about Germany in Denmark — modelled from more than twelve digital signal sources. Germany has an estimated audience of 1,613,006 people in Denmark.
Germany has an estimated audience of 1,613,006 people in Denmark. 50.3% are female, 49.7% are male, average age 46.3. Top brand affinities: Country, Greenland, Momondo, Bauhaus, Biltema.
Top brand affinities include Country, Greenland, Momondo, with strongest over-indexing on Country (3.16× the country average).
Demographically, the Germany audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Germany fan in Denmark is balanced, around 46.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Country.
The key figures that characterise the Germany profile in Denmark.
50.3% are female, 49.7% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 46.3 |
| Estimated audience size | 1,613,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Germany audience comes from Denmark.
| Country | Share |
|---|---|
| Germany | 26.9% |
| United States | 8.4% |
| France | 6.2% |
The strongest cross-interests of the Germany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country | Travel & Leisure | 3.16× | ||
| 02 | Greenland | Travel & Leisure | 2.82× | ||
| 03 | Europe | Travel & Leisure | 2.34× | ||
| 04 | Freight transport | Cars & Mobility | 2.30× | ||
| 05 | Agriculture | Business & Career | 2.06× | ||
| 06 | Momondo | Travel & Leisure | 2.03× | ||
| 07 | Circle K | Shopping | 2.00× | ||
| 08 | Biltema | Business & Career | 1.93× | ||
| 09 | YouSee | Technology & Electronics | 1.92× | ||
| 10 | Børsen | Business & Career | 1.88× | ||
| 11 | Price | Shopping | 1.80× | ||
| 12 | Bauhaus | Shopping | 1.77× | ||
| 13 | Holiday | Travel & Leisure | 1.67× | ||
| 14 | Automobiles | Cars & Mobility | 1.66× | ||
| 15 | Nature | Home & Garden | 1.63× | ||
| 16 | Business | Business & Career | 1.59× | ||
| 17 | Hotels | Travel & Leisure | 1.58× | ||
| 18 | Soccer | Sports | 1.58× | ||
| 19 | Photography | Arts & Culture | 1.57× | ||
| 20 | Education | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.26× | |
| Social Media Usage | JOY | 1.02× | |
| Travelling | THRILL | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.95× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Travelling | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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