A data profile of the people who buy, follow and care about Italy in Denmark — modelled from more than twelve digital signal sources. Italy has an estimated audience of 1,137,255 people in Denmark.
Italy has an estimated audience of 1,137,255 people in Denmark. 57.6% are female, 42.4% are male, average age 43.7. Top brand affinities: Uniqlo, Gina Tricot, Hamburger, Department store, Natural skin care.
Top brand affinities include Uniqlo, Gina Tricot, Hamburger, with strongest over-indexing on Uniqlo (2.25× the country average).
Demographically, the Italy audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
The typical Italy fan in Denmark is more female, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Italy profile in Denmark.
57.6% are female, 42.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.7 |
| Estimated audience size | 1,137,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Italy audience comes from Denmark.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 2.25× | ||
| 02 | Disneyland | Travel & Leisure | 2.25× | ||
| 03 | Primark | Shopping | 2.25× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.25× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.13× | ||
| 06 | Sephora | Shopping | 1.99× | ||
| 07 | Hamburger | Food & Beverages | 1.94× | ||
| 08 | Milan | Travel & Leisure | 1.91× | ||
| 09 | Designer clothing | Fashion & Accessoires | 1.90× | ||
| 10 | Animal rights | Politics & Society | 1.81× | ||
| 11 | Rome | Travel & Leisure | 1.75× | ||
| 12 | High school | Business & Career | 1.74× | ||
| 13 | TUI | Travel & Leisure | 1.68× | ||
| 14 | Department store | Shopping | 1.67× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.63× | ||
| 16 | Vintage clothing | Fashion & Accessoires | 1.62× | ||
| 17 | Twitch | Games | 1.59× | ||
| 18 | Steak | Food & Beverages | 1.57× | ||
| 19 | Luxury real estate | Business & Career | 1.52× | ||
| 20 | Weather | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Design Affinity | PREMIUM | 1.25× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.85× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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