A data profile of the people who buy, follow and care about Italy in Belgium — modelled from more than twelve digital signal sources. Italy has an estimated audience of 2,040,581 people in Belgium.
Italy has an estimated audience of 2,040,581 people in Belgium. 58.0% are female, 42.0% are male, average age 41.5. Top brand affinities: Retro style, Local food, Child development, Ibiza, Made in Italy.
Top brand affinities include Retro style, Local food, Child development, with strongest over-indexing on Retro style (1.82× the country average).
Demographically, the Italy audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
The typical Italy fan in Belgium is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Retro style.
The key figures that characterise the Italy profile in Belgium.
58.0% are female, 42.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 41.5 |
| Estimated audience size | 2,040,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Italy audience comes from Belgium.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long hair | Beauty & Wellness | 2.20× | ||
| 02 | COS | Shopping | 2.09× | ||
| 03 | Stradivarius | Shopping | 2.05× | ||
| 04 | Made in Italy | Business & Career | 1.92× | ||
| 05 | Child development | Business & Career | 1.90× | ||
| 06 | Handmade | Home & Garden | 1.89× | ||
| 07 | Milan | Travel & Leisure | 1.85× | ||
| 08 | Retro style | Fashion & Accessoires | 1.82× | ||
| 09 | Ibiza | Travel & Leisure | 1.75× | ||
| 10 | Maisons du Monde | Home & Garden | 1.72× | ||
| 11 | Independent film | Movies & TV | 1.70× | ||
| 12 | Decoration | Home & Garden | 1.68× | ||
| 13 | Uniqlo | Shopping | 1.65× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.65× | ||
| 15 | Local food | Food & Beverages | 1.63× | ||
| 16 | Danish design | Home & Garden | 1.63× | ||
| 17 | Travel photography | Technology & Electronics | 1.62× | ||
| 18 | Custom motorcycle | Cars & Mobility | 1.61× | ||
| 19 | French hip hop | Music & Radio | 1.54× | ||
| 20 | Self-love | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Travelling | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.88× | |
| Extroversion | THRILL | 0.89× | |
| Individualism | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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