Italy Audience in Spain
Italy has an estimated audience of 8,178,889 people in Spain. 63.5% are female, 36.5% are male, average age 41.8. Top brand affinities: Local food, Livemusic, Iberia (airline), S.S.C. Napoli, Conforama.
Top brand affinities include Local food, Livemusic, Iberia (airline), with strongest over-indexing on Local food (3.94× the country average). Demographically, the Italy audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Italy fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 41.8 |
| Estimated audience size | 8,178,889 |
Audience persona
The typical Italy fan in Spain is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Local food.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 3.94× | Food & Beverages |
| Livemusic | 3.43× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| S.S.C. Napoli | 7.91× | Sports |
| Conforama | 3.19× | Home & Garden |
| Aldi | 2.23× | Shopping |
| 1.77× | Internet & Social Media | |
| Hoodie | 4.28× | Fashion & Accessoires |
| Primark | 1.92× | Shopping |
| Coches.net | 1.83× | Cars & Mobility |
| Breaking news | 2.79× | Movies & TV |
| TripAdvisor | 2.38× | Travel & Leisure |
| Lunch | 2.71× | Food & Beverages |
| Uniqlo | 2.47× | Shopping |
| Manchester City F.C. | 2.69× | Sports |
| Children's clothing | 2.16× | Fashion & Accessoires |
| H&M | 1.9× | Shopping |
| Sephora | 1.92× | Shopping |
| Hair conditioner | 3.04× | Beauty & Wellness |
| Fast food | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.47 |
| Early Adopter Mentality | POWER | 1.46 |
| Community Orientation | OPEN | 1.3 |
| Quality Awareness | PREMIUM | 1.26 |
| Travelling | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
See Italy audiences in other countries
More Country audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.