A data profile of the people who buy, follow and care about Italy in Spain — modelled from more than twelve digital signal sources. Italy has an estimated audience of 8,178,889 people in Spain.
Italy has an estimated audience of 8,178,889 people in Spain. 63.5% are female, 36.5% are male, average age 41.8. Top brand affinities: Breaking news, Ryanair, Coches.net, Local food, Flower.
Top brand affinities include Breaking news, Ryanair, Coches.net, with strongest over-indexing on Breaking news (3.43× the country average).
Demographically, the Italy audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Travelling, Community Orientation.
The typical Italy fan in Spain is more female, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Breaking news.
The key figures that characterise the Italy profile in Spain.
63.5% are female, 36.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 41.8 |
| Estimated audience size | 8,178,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Italy audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 3.43× | ||
| 02 | Paula Echevarría | Movies & TV | 3.07× | ||
| 03 | Ryanair | Travel & Leisure | 2.33× | ||
| 04 | Hair conditioner | Beauty & Wellness | 2.17× | ||
| 05 | Local food | Food & Beverages | 2.15× | ||
| 06 | Zara Kids | Fashion & Accessoires | 2.06× | ||
| 07 | El Mueble | Home & Garden | 2.05× | ||
| 08 | Conforama | Home & Garden | 2.00× | ||
| 09 | Father's Day | Kids & Family | 1.89× | ||
| 10 | Coches.net | Cars & Mobility | 1.88× | ||
| 11 | Volunteering | Politics & Society | 1.83× | ||
| 12 | Hipercor | Shopping | 1.82× | ||
| 13 | Made in Italy | Business & Career | 1.78× | ||
| 14 | Mediaset | Technology & Electronics | 1.70× | ||
| 15 | Flower | Home & Garden | 1.69× | ||
| 16 | Innovation | Business & Career | 1.64× | ||
| 17 | Renewable energy | Business & Career | 1.62× | ||
| 18 | Livemusic | Music & Radio | 1.61× | ||
| 19 | Starbucks | Food & Beverages | 1.50× | ||
| 20 | Swimming pool | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.32× | |
| Community Orientation | OPEN | 1.28× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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