A data profile of the people who buy, follow and care about Starbucks in Spain — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 4,771,335 people in Spain.
The average Starbucks fan in Spain is 40.9 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Movies, Consumer electronics, Frappuccino, with strongest over-indexing on Movies (1.66× the country average).
Demographically, the Starbucks audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Starbucks fan in Spain is more female, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Movies.
The key figures that characterise the Starbucks profile in Spain.
58.1% are female, 41.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 40.9 |
| Estimated audience size | 4,771,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide Starbucks audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
Where the Starbucks audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~2M | 2.60× | |
| 02 | Catalonia | ~2M | 2.15× | |
| 03 | Balearic Islands | ~200K | 1.77× | |
| 04 | Canary Islands | ~400K | 1.57× | |
| 05 | Comunidad Valenciana | ~800K | 1.39× | |
| 06 | Andalusia | ~1M | 1.26× | |
| 07 | Basque Autonomous Country | ~200K | 0.88× | |
| 08 | Principality of Asturias | ~90K | 0.78× | |
| 09 | Region of Murcia | ~100K | 0.72× | |
| 10 | Aragon | ~90K | 0.71× | |
| 11 | Cantabria | ~40K | 0.69× | |
| 12 | Navarre | ~40K | 0.61× | |
| 13 | Castilla-La Mancha | ~100K | 0.52× | |
| 14 | Galicia | ~100K | 0.49× | |
| 15 | Castile and León | ~100K | 0.46× | |
| 16 | La Rioja | ~10K | 0.34× | |
| 17 | Extremadura | ~20K | 0.24× |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wendy's | Food & Beverages | 11.11× | ||
| 02 | Frappuccino | Food & Beverages | 10.56× | ||
| 03 | Walmart | Shopping | 5.66× | ||
| 04 | Arabic coffee | Food & Beverages | 5.44× | ||
| 05 | Temu | Shopping | 3.39× | ||
| 06 | Burger King | Food & Beverages | 2.64× | ||
| 07 | McDonald's | Food & Beverages | 2.44× | ||
| 08 | Domino's Pizza | Food & Beverages | 2.42× | ||
| 09 | Take-out | Food & Beverages | 2.07× | ||
| 10 | Barbecue | Food & Beverages | 1.69× | ||
| 11 | Stradivarius | Shopping | 1.68× | ||
| 12 | Movies | Movies & TV | 1.66× | ||
| 13 | Primark | Shopping | 1.63× | ||
| 14 | Barcelona | Travel & Leisure | 1.62× | ||
| 15 | Consumer electronics | Technology & Electronics | 1.60× | ||
| 16 | Canarias7 | News | 1.60× | ||
| 17 | Harry Potter | Movies & TV | 1.58× | ||
| 18 | Fast food | Food & Beverages | 1.58× | ||
| 19 | Technology | Technology & Electronics | 1.57× | ||
| 20 | Aldi | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Community Orientation | OPEN | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Starbucks's target market in Spain covers an estimated 4,771,335 people, concentrated in Community of Madrid and Catalonia.
58.1% of the Starbucks audience are female, 41.9% are male, with an average age of 40.9 years.
Starbucks fans show strongest brand affinity for Movies (1.66×), Consumer electronics (1.6×), and Frappuccino (10.56×) over the country average.
Starbucks fans in Spain are most concentrated in Community of Madrid (reach ~2M), Catalonia (reach ~2M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Starbucks itself, the audience over-indexes on Consumer electronics (1.6×), Frappuccino (10.56×), Burger King (2.64×), and Temu (3.39×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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