Starbucks Audience in Spain
Starbucks has an estimated audience of 4,723,174 people in Spain. 58.1% are female, 41.9% are male, average age 40.9. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Movies, Consumer electronics, Frappuccino, Temu, Burger King.
The average Starbucks fan in Spain is 40.9 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Movies, Consumer electronics, Frappuccino, with strongest over-indexing on Movies (1.66× the country average). Demographically, the Starbucks audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Starbucks fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 40.9 |
| Estimated audience size | 4,723,174 |
Audience persona
The typical Starbucks fan in Spain is more female, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Movies.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 2,583,514 | 2.6× |
| Catalonia | 2,294,706 | 2.15× |
| Andalusia | 1,454,159 | 1.26× |
| Comunidad Valenciana | 922,381 | 1.39× |
| Canary Islands | 460,945 | 1.57× |
| Balearic Islands | 292,986 | 1.77× |
| Basque Autonomous Country | 193,796 | 0.88× |
| Region of Murcia | 144,534 | 0.72× |
| Galicia | 135,114 | 0.49× |
| Castilla-La Mancha | 123,468 | 0.52× |
| Castile and León | 118,098 | 0.46× |
| Aragon | 110,120 | 0.71× |
| Principality of Asturias | 107,206 | 0.77× |
| Cantabria | 51,010 | 0.69× |
| Navarre | 44,578 | 0.6× |
| Extremadura | 22,379 | 0.18× |
| La Rioja | 9,344 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Movies | 1.66× | Movies & TV |
| Consumer electronics | 1.6× | Technology & Electronics |
| Frappuccino | 10.56× | Food & Beverages |
| Temu | 3.39× | Shopping |
| Burger King | 2.64× | Food & Beverages |
| Take-out | 2.07× | Food & Beverages |
| Barcelona | 1.62× | Travel & Leisure |
| Walmart | 5.66× | Shopping |
| Technology | 1.57× | Technology & Electronics |
| Harry Potter | 1.58× | Movies & TV |
| KFC | 2.5× | Food & Beverages |
| Primark | 1.63× | Shopping |
| Fast food | 1.58× | Food & Beverages |
| Stradivarius | 1.68× | Shopping |
| Aldi | 1.57× | Shopping |
| 100 Montaditos | 2.78× | Food & Beverages |
| Barbecue | 1.69× | Food & Beverages |
| Arabic coffee | 5.44× | Food & Beverages |
| H&M | 1.63× | Shopping |
| Canarias7 | 1.6× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.39 |
| Travelling | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
| Design Affinity | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Japan | 9.2% |
| China | 6.3% |
See Starbucks audiences in other countries
More Coffee audiences in Spain
- Nespresso (2,299,208)
- Dolce Gusto (879,010)
- Nescafé (762,320)
- Lavazza (336,282)
- Coffee Time (301,027)
Frequently asked questions
How many fans does Starbucks have in Spain?
Starbucks has an estimated audience of 4,723,174 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Starbucks fans?
58.1% of Starbucks fans are female, 41.9% are male, with an average age of 40.9 years.
Which brands do Starbucks fans like most?
Starbucks fans show strongest brand affinity for Movies (1.66×), Consumer electronics (1.6×), and Frappuccino (10.56×) over the country average.
Where do Starbucks fans live in Spain?
Starbucks fans in Spain are most concentrated in Community of Madrid (reach 2,583,514), Catalonia (reach 2,294,706), and Andalusia (reach 1,454,159). These three regions account for the largest share of the active audience.
What other brands do Starbucks fans also like?
Beyond Starbucks itself, the audience over-indexes on Consumer electronics (1.6×), Frappuccino (10.56×), Temu (3.39×), and Burger King (2.64×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.