Rascasse Audience Intelligence

Folgers Target Market in United States

A data profile of the people who buy, follow and care about Folgers in United States — modelled from more than twelve digital signal sources. Folgers has an estimated audience of 1,131,749 people in United States.

#6among Coffee in United States#2222among Brand in United States#1233in Food & Beverages

The average Folgers fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Tim Horton, Auntie Anne's, with strongest over-indexing on NASDAQ (6.06× the country average).

Demographically, the Folgers audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Folgers fan in United States is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for NASDAQ.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folgers profile in United States.

Audience size
1.1M
in United States
Gender
55.5%♀
44.5% male
Age
40.7
average years
Country rank
#21741
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Folgers

55.5% are female, 44.5% are male, average age 40.7.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Folgers audience in United States
MetricValue
Female55.5%
Male44.5%
Average age40.7
Estimated audience size1,131,749
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Folgers audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3924%
40-4928%
50+16%
Fig. 04

Worldwide distribution

75.3%

of the worldwide Folgers audience comes from United States.

Worldwide audience distribution share by country for Folgers
CountryShare
United States75.3%
Canada6.4%
Mexico2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folgers audience in United States is strongest.

Fig. 05

Top regions by affinity

Folgers customers by region in United States
#RegionReachAffinity×
01Louisiana~30K2.31×
02Washington, District of Columbia~5K1.55×
03Oklahoma~20K1.45×
04Mississippi~10K1.42×
05Arkansas~10K1.35×
06Iowa~10K1.24×
07North Dakota~3K1.23×
08Missouri~20K1.21×
09Kentucky~20K1.18×
10South Dakota~3K1.17×
11Kansas~10K1.16×
12West Virginia~6K1.14×
13Nebraska~6K1.13×
14Indiana~20K1.12×
15Illinois~40K1.08×
16Ohio~40K1.07×
17Texas~100K1.06×
18Tennessee~20K1.06×
19Alabama~20K1.06×
20Michigan~30K1.02×
21Wisconsin~20K1.01×
22Minnesota~20K1.01×
23Montana~3K0.97×
24New Mexico~5K0.95×
25Wyoming~2K0.94×
26Georgia~30K0.92×
27Alaska~2K0.92×
28California~100K0.90×
29South Carolina~20K0.89×
30Idaho~5K0.89×
31North Carolina~30K0.88×
32Oregon~10K0.88×
33Pennsylvania~30K0.87×
34Virginia~20K0.87×
35Maryland~20K0.87×
36Arizona~20K0.85×
37Florida~60K0.83×
38Nevada~9K0.83×
39Hawaii~4K0.83×
40Maine~3K0.83×
41Rhode Island~3K0.81×
42New York~50K0.80×
43Washington~20K0.80×
44Delaware~2K0.80×
45New Hampshire~3K0.78×
46Connecticut~9K0.76×
47Colorado~10K0.75×
48New Jersey~20K0.73×
49Utah~7K0.73×
50Massachusetts~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Folgers, United States
0.69×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Folgers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Folgers audience
#·InterestCategoryAffinity×
01Auntie Anne'sFood & Beverages14.28×
02Titanic (1997 film)Movies & TV10.86×
03Coffee roastingFood & Beverages7.95×
04Tim HortonSports7.94×
05Caribou CoffeeFood & Beverages7.57×
06Smoothie KingFood & Beverages7.09×
07NASDAQBusiness & Career6.06×
08CaffeineFood & Beverages4.92×
09CanvaTechnology & Electronics4.87×
10Staples (Canada)Business & Career3.93×
11Krispy KremeFood & Beverages3.61×
12Dunkin' DonutsFood & Beverages3.17×
13The UPS StoreShopping2.81×
14Pizza HutFood & Beverages2.72×
15Panda ExpressFood & Beverages2.36×
16Discount storesShopping2.29×
17SubwayFood & Beverages2.14×
18Financial servicesBusiness & Career2.01×
19Hobby LobbyHome & Garden1.84×
20StarbucksFood & Beverages1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Folgers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Folgers audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.67×
IndulgenceJOY1.54×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Folgers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
TravellingTHRILL0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Folgers's target market in United States?

Folgers's target market in United States covers an estimated 1,131,749 people, concentrated in California and Texas.

02

What is the gender split and age of Folgers customers?

55.5% of the Folgers audience are female, 44.5% are male, with an average age of 40.7 years.

03

Which brands do Folgers fans like most?

Folgers fans show strongest brand affinity for NASDAQ (6.06×), Tim Horton (7.94×), and Auntie Anne's (14.28×) over the country average.

04

Where do Folgers fans live in United States?

Folgers fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Folgers fans also like?

Beyond Folgers itself, the audience over-indexes on Tim Horton (7.94×), Auntie Anne's (14.28×), Titanic (1997 film) (10.86×), and Staples (Canada) (3.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Folgers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Folgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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