Folgers Audience in United States

Folgers logo

Folgers has an estimated audience of 1,124,100 people in United States. 55.5% are female, 44.5% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Keeper (password manager), Elsword, Israel, Pillow.

The average Folgers fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Keeper (password manager), Elsword, with strongest over-indexing on Regional styles of Mexican music (14.67× the country average). Demographically, the Folgers audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Folgers fans

Demographic split for Folgers audience in United States
MetricValue
Female55.5%
Male44.5%
Average age40.7
Estimated audience size1,124,100

Audience persona

The typical Folgers fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Folgers in United States
RegionReachAffinity
California121,8400.99×
Texas111,6651.16×
Florida68,1340.9×
New York54,1750.86×
Illinois42,2431.13×
Ohio35,7141.03×
Georgia33,9520.98×
Pennsylvania32,8790.87×
North Carolina30,9700.92×
Louisiana30,2432.09×
Michigan30,1661.03×
Virginia25,1590.92×
Tennessee23,8391.06×
Indiana22,5551.1×
Missouri22,4091.24×
New Jersey21,0550.74×
Washington19,5190.87×
Arizona19,4020.85×
Maryland18,2590.94×
Wisconsin17,3431.03×
Oklahoma17,1501.37×
Minnesota16,5961.03×
Kentucky16,3981.16×
Massachusetts16,1100.73×
South Carolina15,7130.93×
Alabama15,5550.99×
Colorado14,0220.79×
Arkansas12,7501.38×
Mississippi12,3851.34×
Iowa11,9421.29×
Oregon11,7390.91×
Kansas10,5931.2×
Nevada9,1750.84×
Connecticut8,2370.73×
Utah7,5800.75×
Nebraska6,4981.15×
Washington, District of Columbia6,0411.79×
New Mexico5,5160.98×
West Virginia5,3551.02×
Idaho4,7110.84×
Hawaii3,9610.82×
Maine3,0840.77×
New Hampshire2,9700.67×
Montana2,8240.91×
South Dakota2,8241.09×
North Dakota2,7671.2×
Rhode Island2,6170.73×
Delaware2,2230.72×
Alaska1,9350.8×
Wyoming1,3810.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Folgers audience
BrandAffinityCategory
Regional styles of Mexican music14.67×Music & Radio
Keeper (password manager)7.71×Technology & Electronics
Elsword16.2×Games
Israel1.97×Travel & Leisure
Pillow1.95×Home & Garden
Lulu 黃路梓茵2.31×Movies & TV
Nationality1.52×Politics & Society
Eli Lilly5.25×Health
Mothercare2.17×Kids & Family
Jeep Grand Cherokee (WJ)4.15×Cars & Mobility
Kansas1.7×Travel & Leisure
Keenan Allen4.2×Sports
Unique Gifts1.51×Shopping
3D printing1.56×Technology & Electronics
Manual labour3.85×Business & Career
Home staging2.98×Home & Garden
Picnic3.9×Kids & Family
Saving1.57×Business & Career
Birthday Gifts1.66×Kids & Family
Ludo (board game)5.67×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Folgers audience
TraitClusterScore
IndulgenceJOY1.68
Quality AwarenessPREMIUM1.6
Convenience OrientationPREMIUM1.47
Price SensitivityPREMIUM1.4
Community OrientationOPEN1.29
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Folgers
CountryShare
United States75.0%
Canada6.9%
Mexico2.6%

See Folgers audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Folgers have in United States?

Folgers has an estimated audience of 1,124,100 people in United States, concentrated in California and Texas.

What is the gender split and age of Folgers fans?

55.5% of Folgers fans are female, 44.5% are male, with an average age of 40.7 years.

Which brands do Folgers fans like most?

Folgers fans show strongest brand affinity for Regional styles of Mexican music (14.67×), Keeper (password manager) (7.71×), and Elsword (16.2×) over the country average.

Where do Folgers fans live in United States?

Folgers fans in United States are most concentrated in California (reach 121,840), Texas (reach 111,665), and Florida (reach 68,134). These three regions account for the largest share of the active audience.

What other brands do Folgers fans also like?

Beyond Folgers itself, the audience over-indexes on Keeper (password manager) (7.71×), Elsword (16.2×), Israel (1.97×), and Pillow (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Folgers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.