Nescafé Audience in United States

Nescafé logo

Nescafé has an estimated audience of 1,283,836 people in United States. 64.1% are female, 35.9% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: 360, White Collar, Stumptown Coffee Roasters, Costa Coffee, De'Longhi.

The average Nescafé fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include 360, White Collar, Stumptown Coffee Roasters, with strongest over-indexing on 360 (89.56× the country average). Demographically, the Nescafé audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Nescafé fans

Demographic split for Nescafé audience in United States
MetricValue
Female64.1%
Male35.9%
Average age38.7
Estimated audience size1,283,836

Audience persona

The typical Nescafé fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for 360.

Top regions in United States

Top regions ranked by reach for Nescafé in United States
RegionReachAffinity
California276,9371.96×
Texas207,2841.88×
New York105,4051.47×
Florida105,3901.21×
Illinois63,1391.48×
Georgia46,6361.18×
New Jersey42,9081.31×
North Carolina39,1201.01×
Pennsylvania35,2710.82×
Virginia33,8691.08×
Ohio33,6430.85×
Arizona32,8911.25×
Michigan32,5720.97×
Washington31,8181.24×
Massachusetts29,2641.16×
Tennessee26,4241.03×
Indiana24,2461.03×
Maryland23,9181.08×
Colorado19,7050.97×
Missouri19,4650.94×
Minnesota17,4790.95×
Nevada16,9891.37×
Louisiana16,3170.99×
Wisconsin16,3090.84×
South Carolina16,2080.84×
Oklahoma15,6711.1×
Kentucky15,6460.97×
Oregon15,6131.06×
Alabama13,6300.76×
Connecticut13,4221.04×
Arkansas11,3331.07×
Kansas10,8841.08×
Utah10,3350.9×
Iowa9,8780.93×
Mississippi8,5740.81×
New Mexico6,5821.02×
Nebraska6,3730.99×
Idaho5,3810.84×
Hawaii4,6830.85×
Washington, District of Columbia4,3081.12×
New Hampshire4,1250.82×
Rhode Island4,0180.98×
West Virginia3,7550.63×
Maine3,6040.78×
Delaware2,8600.81×
Montana1,9150.54×
South Dakota1,8900.64×
North Dakota1,7680.67×
Alaska1,6800.61×
Vermont1,2160.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nescafé audience
BrandAffinityCategory
36089.56×Music & Radio
White Collar83.58×Movies & TV
Stumptown Coffee Roasters104×Food & Beverages
Costa Coffee103.66×Food & Beverages
De'Longhi81.91×Home & Garden
Yellow tea101.76×
Illy89.56×Food & Beverages
Instant coffee36.49×Food & Beverages
Lavazza56.91×Food & Beverages
Espresso machine34.96×Home & Garden
Caribou Coffee32.27×Food & Beverages
Nespresso23.54×Food & Beverages
Latte art57.84×Food & Beverages
Frappuccino25.87×Food & Beverages
Caffè Americano50×Food & Beverages
Specialty coffee16.21×Food & Beverages
Dunkin' Donuts7.67×Food & Beverages
Frappé coffee103.48×Food & Beverages
Coffee preparation9.97×Home & Garden
Coffee lovers24.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nescafé audience
TraitClusterScore
IndulgenceJOY1.78
Price SensitivityPREMIUM1.62
Convenience OrientationPREMIUM1.34
Pet OwnershipJOY1.32
Community OrientationOPEN1.28
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Nescafé
CountryShare
Indonesia7.6%
United States7.5%
Mexico6.2%

See Nescafé audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Nescafé have in United States?

Nescafé has an estimated audience of 1,283,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Nescafé fans?

64.1% of Nescafé fans are female, 35.9% are male, with an average age of 38.7 years.

Which brands do Nescafé fans like most?

Nescafé fans show strongest brand affinity for 360 (89.56×), White Collar (83.58×), and Stumptown Coffee Roasters (104×) over the country average.

Where do Nescafé fans live in United States?

Nescafé fans in United States are most concentrated in California (reach 276,937), Texas (reach 207,284), and New York (reach 105,405). These three regions account for the largest share of the active audience.

What other brands do Nescafé fans also like?

Beyond Nescafé itself, the audience over-indexes on White Collar (83.58×), Stumptown Coffee Roasters (104×), Costa Coffee (103.66×), and De'Longhi (81.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nescafé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.