Nespresso Audience in United States

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Nespresso has an estimated audience of 6,720,214 people in United States. 60.7% are female, 39.3% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Bridal registry, Culture, Single-serve coffee container, Friendship, Women's clothing.

The average Nespresso fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bridal registry, Culture, Single-serve coffee container, with strongest over-indexing on Bridal registry (9.13× the country average). Demographically, the Nespresso audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Nespresso fans

Demographic split for Nespresso audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.3
Estimated audience size6,720,214

Audience persona

The typical Nespresso fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bridal registry.

Top regions in United States

Top regions ranked by reach for Nespresso in United States
RegionReachAffinity
California1,160,4001.57×
Texas628,6471.09×
New York599,4361.6×
Florida588,4781.29×
Illinois268,1301.2×
New Jersey258,9991.52×
Pennsylvania242,9621.07×
Massachusetts210,8451.59×
Virginia202,1741.24×
Ohio194,6770.94×
North Carolina188,1510.93×
Washington182,9291.36×
Georgia172,7930.83×
Arizona165,4451.21×
Michigan158,8890.9×
Colorado137,1571.29×
Maryland122,0871.06×
Minnesota120,0251.25×
Tennessee114,0950.85×
Indiana100,9250.82×
Connecticut96,0941.43×
Wisconsin92,5470.92×
Missouri91,2420.84×
Oregon90,1011.17×
South Carolina89,0410.88×
Nevada62,6380.96×
Kentucky60,4700.72×
Louisiana59,7900.69×
Alabama55,6550.59×
Oklahoma54,5540.73×
Iowa44,7480.81×
Kansas42,9100.81×
Hawaii36,9471.28×
Arkansas35,5160.64×
Utah33,7980.56×
Idaho31,0570.92×
Washington, District of Columbia30,6361.52×
New Hampshire30,2981.14×
Nebraska29,6680.88×
Mississippi25,7470.47×
Rhode Island24,7611.16×
Maine23,3190.97×
New Mexico22,9630.68×
West Virginia21,3450.68×
Montana18,2570.98×
Delaware15,5920.84×
Vermont12,4221.05×
Alaska11,8140.82×
South Dakota11,4590.74×
North Dakota11,3820.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nespresso audience
BrandAffinityCategory
Bridal registry9.13×Kids & Family
Culture2.1×Literature
Single-serve coffee container23.78×Food & Beverages
Friendship2.62×Kids & Family
Women's clothing2.47×Fashion & Accessoires
Blue Bottle Coffee Company10.39×Food & Beverages
United States1.77×Travel & Leisure
Mobile phones1.96×Technology & Electronics
Coffee bean4.72×Food & Beverages
Fitness and wellness1.57×Sports
Gift2.1×Shopping
Child1.94×Kids & Family
Education1.96×Business & Career
Nordstrom rack3.03×Fashion & Accessoires
West Elm4.53×Home & Garden
Coffea5.88×Food & Beverages
Kitchenware3.39×Home & Garden
Woman1.92×Kids & Family
Gmail2.48×Internet & Social Media
Outdoor recreation1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nespresso audience
TraitClusterScore
Luxury OrientationPREMIUM3.1
Design AffinityPREMIUM1.98
IndulgenceJOY1.97
SustainabilityBALANCE1.78
Risk AppetiteTHRILL1.74
Convenience OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Nespresso
CountryShare
United States15.9%
France8.8%
Italy7.4%

See Nespresso audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Nespresso have in United States?

Nespresso has an estimated audience of 6,720,214 people in United States, concentrated in California and Texas.

What is the gender split and age of Nespresso fans?

60.7% of Nespresso fans are female, 39.3% are male, with an average age of 40.3 years.

Which brands do Nespresso fans like most?

Nespresso fans show strongest brand affinity for Bridal registry (9.13×), Culture (2.1×), and Single-serve coffee container (23.78×) over the country average.

Where do Nespresso fans live in United States?

Nespresso fans in United States are most concentrated in California (reach 1,160,400), Texas (reach 628,647), and New York (reach 599,436). These three regions account for the largest share of the active audience.

What other brands do Nespresso fans also like?

Beyond Nespresso itself, the audience over-indexes on Culture (2.1×), Single-serve coffee container (23.78×), Friendship (2.62×), and Women's clothing (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nespresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.