Coffee Time Audience in United States

Coffee Time logo

Coffee Time has an estimated audience of 1,028,150 people in United States. 59.8% are female, 40.2% are male, average age 38.4. Top regions: California, Kentucky, Oregon. Top brand affinities: Tim Horton, Arabic coffee, Costa Coffee, French press, Hot pot.

The average Coffee Time fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Kentucky, Oregon. Top brand affinities include Tim Horton, Arabic coffee, Costa Coffee, with strongest over-indexing on Tim Horton (19.18× the country average). Demographically, the Coffee Time audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Coffee Time fans

Demographic split for Coffee Time audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.4
Estimated audience size1,028,150

Audience persona

The typical Coffee Time fan in United States is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Tim Horton.

Top regions in United States

Top regions ranked by reach for Coffee Time in United States
RegionReachAffinity
California145,5921.29×
Kentucky135,53010.51×
Oregon98,2238.33×
Texas77,1000.87×
Massachusetts71,7483.54×
Arizona65,4823.12×
Florida38,6430.56×
New York38,4570.67×
North Carolina18,9860.61×
New Jersey18,9120.72×
Illinois16,7640.49×
Pennsylvania15,4330.45×
Ohio13,5180.43×
Washington13,3270.65×
Michigan13,2100.49×
Virginia12,7020.51×
Georgia12,3900.39×
Louisiana10,9620.83×
Colorado10,6040.65×
Indiana8,5080.45×
Tennessee7,2210.35×
Connecticut7,0280.68×
Nevada6,6690.67×
Maryland6,4700.37×
Montana6,4092.25×
Minnesota6,3830.43×
South Carolina5,1470.33×
Missouri4,5970.28×
Alabama4,3730.3×
Wisconsin4,1060.27×
Arkansas3,8590.46×
Oklahoma3,5700.31×
New Mexico3,2680.63×
New Hampshire3,1950.79×
Mississippi2,5830.3×
Kansas2,5070.31×
Rhode Island2,4680.75×
Iowa2,2950.27×
Utah2,2070.24×
Hawaii1,9670.44×
Maine1,9270.52×
Idaho1,7010.33×
West Virginia1,6480.34×
Washington, District of Columbia1,4960.48×
Nebraska1,4860.29×
Delaware1,1740.41×
Alaska1,1610.53×
North Dakota1,0530.5×
South Dakota9990.42×
Vermont9860.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coffee Time audience
BrandAffinityCategory
Tim Horton19.18×Sports
Arabic coffee30.83×Food & Beverages
Costa Coffee46.51×Food & Beverages
French press42.24×Home & Garden
Hot pot24.59×Food & Beverages
Bad Santa26.55×Movies & TV
Do it yourself (DIY)3×Home & Garden
Wattpad8.89×Internet & Social Media
Coffee roasting10.91×Food & Beverages
The Green Mile17.42×Movies & TV
Houston Astros6.51×Sports
Google Maps3.03×Internet & Social Media
Indeed.com3.15×Business & Career
Los Angeles Dodgers5.35×Sports
Espresso5.4×Food & Beverages
Bagel11.11×Food & Beverages
Capital One2.63×Business & Career
Pret a Manger21.29×Food & Beverages
Superman1.69×Movies & TV
Chiwetel Ejiofor18.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coffee Time audience
TraitClusterScore
SustainabilityBALANCE2.37
PatriotismCONSERVATISM2.18
Design AffinityPREMIUM2.13
Luxury OrientationPREMIUM1.82
Sports ActivityPOWER1.77
DIY MentalityTHRILL1.76

Worldwide distribution

Worldwide audience distribution share by country for Coffee Time
CountryShare
United States20.0%
Japan19.2%
Germany5.8%

See Coffee Time audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Coffee Time have in United States?

Coffee Time has an estimated audience of 1,028,150 people in United States, concentrated in California and Kentucky.

What is the gender split and age of Coffee Time fans?

59.8% of Coffee Time fans are female, 40.2% are male, with an average age of 38.4 years.

Which brands do Coffee Time fans like most?

Coffee Time fans show strongest brand affinity for Tim Horton (19.18×), Arabic coffee (30.83×), and Costa Coffee (46.51×) over the country average.

Where do Coffee Time fans live in United States?

Coffee Time fans in United States are most concentrated in California (reach 145,592), Kentucky (reach 135,530), and Oregon (reach 98,223). These three regions account for the largest share of the active audience.

What other brands do Coffee Time fans also like?

Beyond Coffee Time itself, the audience over-indexes on Arabic coffee (30.83×), Costa Coffee (46.51×), French press (42.24×), and Hot pot (24.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.