Coffee Time Audience in United States

Coffee Time has an estimated audience of 1,028,150 people in United States. 59.8% are female, 40.2% are male, average age 38.4. Top regions: California, Kentucky, Oregon. Top brand affinities: Regional styles of Mexican music, Bank account, Natural rubber, Historic site, Collectable.
The average Coffee Time fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Kentucky, Oregon. Top brand affinities include Regional styles of Mexican music, Bank account, Natural rubber, with strongest over-indexing on Regional styles of Mexican music (46.51× the country average). Demographically, the Coffee Time audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Coffee Time fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 38.4 |
| Estimated audience size | 1,028,150 |
Audience persona
The typical Coffee Time fan in United States is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Regional styles of Mexican music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 145,592 | 1.29× |
| Kentucky | 135,530 | 10.51× |
| Oregon | 98,223 | 8.33× |
| Texas | 77,100 | 0.87× |
| Massachusetts | 71,748 | 3.54× |
| Arizona | 65,482 | 3.12× |
| Florida | 38,643 | 0.56× |
| New York | 38,457 | 0.67× |
| North Carolina | 18,986 | 0.61× |
| New Jersey | 18,912 | 0.72× |
| Illinois | 16,764 | 0.49× |
| Pennsylvania | 15,433 | 0.45× |
| Ohio | 13,518 | 0.43× |
| Washington | 13,327 | 0.65× |
| Michigan | 13,210 | 0.49× |
| Virginia | 12,702 | 0.51× |
| Georgia | 12,390 | 0.39× |
| Louisiana | 10,962 | 0.83× |
| Colorado | 10,604 | 0.65× |
| Indiana | 8,508 | 0.45× |
| Tennessee | 7,221 | 0.35× |
| Connecticut | 7,028 | 0.68× |
| Nevada | 6,669 | 0.67× |
| Maryland | 6,470 | 0.37× |
| Montana | 6,409 | 2.25× |
| Minnesota | 6,383 | 0.43× |
| South Carolina | 5,147 | 0.33× |
| Missouri | 4,597 | 0.28× |
| Alabama | 4,373 | 0.3× |
| Wisconsin | 4,106 | 0.27× |
| Arkansas | 3,859 | 0.46× |
| Oklahoma | 3,570 | 0.31× |
| New Mexico | 3,268 | 0.63× |
| New Hampshire | 3,195 | 0.79× |
| Mississippi | 2,583 | 0.3× |
| Kansas | 2,507 | 0.31× |
| Rhode Island | 2,468 | 0.75× |
| Iowa | 2,295 | 0.27× |
| Utah | 2,207 | 0.24× |
| Hawaii | 1,967 | 0.44× |
| Maine | 1,927 | 0.52× |
| Idaho | 1,701 | 0.33× |
| West Virginia | 1,648 | 0.34× |
| Washington, District of Columbia | 1,496 | 0.48× |
| Nebraska | 1,486 | 0.29× |
| Delaware | 1,174 | 0.41× |
| Alaska | 1,161 | 0.53× |
| North Dakota | 1,053 | 0.5× |
| South Dakota | 999 | 0.42× |
| Vermont | 986 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 46.51× | Music & Radio |
| Bank account | 4.83× | Business & Career |
| Natural rubber | 3.75× | Cars & Mobility |
| Historic site | 6.83× | Arts & Culture |
| Collectable | 1.91× | Kids & Family |
| JDSU | 2.37× | Business & Career |
| Fairy godmother | 5.18× | Literature |
| Home staging | 3.15× | Home & Garden |
| Governor of Michigan | 4.22× | Politics & Society |
| Staycation | 1.83× | Home & Garden |
| Vocal harmony | 2.37× | Music & Radio |
| Acoustic music | 2.37× | Music & Radio |
| Voter registration | 2.34× | Politics & Society |
| Hypertext | 2.9× | Technology & Electronics |
| Mothercare | 1.53× | Kids & Family |
| Goop | 2.51× | Internet & Social Media |
| Mathcore | 3.66× | Music & Radio |
| Paul Dano | 2.24× | Movies & TV |
| Electrolyte | 1.93× | Health |
| Cachorro | 2.22× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.37 |
| Patriotism | CONSERVATISM | 2.18 |
| Design Affinity | PREMIUM | 2.13 |
| Luxury Orientation | PREMIUM | 1.82 |
| Sports Activity | POWER | 1.77 |
| DIY Mentality | THRILL | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 19.2% |
| Germany | 5.8% |
See Coffee Time audiences in other countries
More Coffee audiences in United States
- Starbucks (64,041,977)
- Nespresso (6,720,214)
- Caribou Coffee (3,588,940)
- Nescafé (1,283,836)
- Lavazza (1,252,261)
Frequently asked questions
How many fans does Coffee Time have in United States?
Coffee Time has an estimated audience of 1,028,150 people in United States, concentrated in California and Kentucky.
What is the gender split and age of Coffee Time fans?
59.8% of Coffee Time fans are female, 40.2% are male, with an average age of 38.4 years.
Which brands do Coffee Time fans like most?
Coffee Time fans show strongest brand affinity for Regional styles of Mexican music (46.51×), Bank account (4.83×), and Natural rubber (3.75×) over the country average.
Where do Coffee Time fans live in United States?
Coffee Time fans in United States are most concentrated in California (reach 145,592), Kentucky (reach 135,530), and Oregon (reach 98,223). These three regions account for the largest share of the active audience.
What other brands do Coffee Time fans also like?
Beyond Coffee Time itself, the audience over-indexes on Bank account (4.83×), Natural rubber (3.75×), Historic site (6.83×), and Collectable (1.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Coffee Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.