Rascasse Audience Intelligence

Coffee Time Target Market in United States

A data profile of the people who buy, follow and care about Coffee Time in United States — modelled from more than twelve digital signal sources. Coffee Time has an estimated audience of 1,028,951 people in United States.

#7among Coffee in United States#2367among Brand in United States#1296in Food & Beverages

The average Coffee Time fan in United States is 38.4 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Kentucky.

Top brand affinities include Tim Horton, Arabic coffee, Espresso, with strongest over-indexing on Tim Horton (15.59× the country average).

Demographically, the Coffee Time audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee Time fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee Time profile in United States.

Audience size
1M
in United States
Gender
59.8%♀
40.2% male
Age
38.4
average years
Country rank
#23224
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coffee Time

59.8% are female, 40.2% are male, average age 38.4.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Coffee Time audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.4
Estimated audience size1,028,951
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Coffee Time audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Coffee Time audience comes from United States.

Worldwide audience distribution share by country for Coffee Time
CountryShare
United States19.9%
Japan19.2%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee Time audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee Time customers by region in United States
#RegionReachAffinity×
01Oregon~200K14.20×
02Kentucky~100K7.66×
03Montana~20K6.50×
04Massachusetts~60K2.79×
05Arizona~50K2.42×
06California~100K1.26×
07Colorado~20K1.22×
08Louisiana~10K1.03×
09Alaska~2K0.90×
10Vermont~2K0.89×
11South Dakota~2K0.88×
12North Dakota~2K0.88×
13Rhode Island~3K0.86×
14New Hampshire~3K0.84×
15Delaware~2K0.82×
16West Virginia~4K0.81×
17Maine~3K0.81×
18Idaho~4K0.80×
19Hawaii~4K0.80×
20Nebraska~4K0.79×
21New Mexico~4K0.78×
22Mississippi~6K0.77×
23Washington, District of Columbia~2K0.77×
24Texas~70K0.74×
25Arkansas~6K0.73×
26Connecticut~7K0.72×
27Kansas~6K0.72×
28Nevada~7K0.71×
29Iowa~6K0.71×
30New Jersey~20K0.69×
31Utah~6K0.69×
32Oklahoma~8K0.68×
33Alabama~9K0.65×
34New York~40K0.62×
35Washington~10K0.62×
36South Carolina~9K0.60×
37Wisconsin~9K0.60×
38Missouri~10K0.59×
39Indiana~10K0.58×
40Minnesota~9K0.58×
41North Carolina~20K0.57×
42Tennessee~10K0.56×
43Maryland~10K0.56×
44Virginia~10K0.55×
45Michigan~10K0.54×
46Ohio~20K0.50×
47Florida~30K0.49×
48Pennsylvania~20K0.49×
49Illinois~20K0.49×
50Georgia~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Coffee Time, United States
0.48×1.00×14.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee Time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee Time audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages29.55×
02Arabic coffeeFood & Beverages21.89×
03Bad SantaMovies & TV20.28×
04The Green MileMovies & TV20.00×
05JACOBSFood & Beverages20.00×
06Tim HortonSports15.59×
07Chiwetel EjioforMovies & TV12.20×
08Coffee roastingFood & Beverages11.68×
09EspressoFood & Beverages7.29×
10CappuccinoFood & Beverages7.06×
11Fair tradeBusiness & Career6.83×
12Krispy KremeFood & Beverages4.41×
13CaffeineFood & Beverages4.38×
14Dutch Bros. CoffeeFood & Beverages4.04×
15Non-alcoholic beverageFood & Beverages4.03×
16UniqloShopping3.73×
17Online food orderingFood & Beverages3.10×
18InnovationBusiness & Career2.43×
19Local foodFood & Beverages2.32×
20Do it yourself (DIY)Home & Garden1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee Time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee Time audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.80×
SustainabilityBALANCE1.77×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee Time audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.70×
Social Media UsageJOY0.80×
Convenience OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coffee Time's target market in United States?

Coffee Time's target market in United States covers an estimated 1,028,951 people, concentrated in Oregon and California.

02

What is the gender split and age of Coffee Time customers?

59.8% of the Coffee Time audience are female, 40.2% are male, with an average age of 38.4 years.

03

Which brands do Coffee Time fans like most?

Coffee Time fans show strongest brand affinity for Tim Horton (15.59×), Arabic coffee (21.89×), and Espresso (7.29×) over the country average.

04

Where do Coffee Time fans live in United States?

Coffee Time fans in United States are most concentrated in Oregon (reach ~200K), California (reach ~100K), and Kentucky (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee Time fans also like?

Beyond Coffee Time itself, the audience over-indexes on Arabic coffee (21.89×), Espresso (7.29×), The Green Mile (20×), and Coffee roasting (11.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coffee audiences in United States

See Coffee Time audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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