Rascasse Audience Intelligence

Lavazza Target Market in United States

A data profile of the people who buy, follow and care about Lavazza in United States — modelled from more than twelve digital signal sources. Lavazza has an estimated audience of 1,245,460 people in United States.

#5among Coffee in United States#2082among Brand in United States#1174in Food & Beverages

The average Lavazza fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Pilot Flying J, PPG Industries, Elsevier, with strongest over-indexing on Pilot Flying J (35.44× the country average).

Demographically, the Lavazza audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lavazza fan in United States is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pilot Flying J.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lavazza profile in United States.

Audience size
1.2M
in United States
Gender
57.1%♀
42.9% male
Age
38.8
average years
Country rank
#20318
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lavazza

57.1% are female, 42.9% are male, average age 38.8.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Lavazza audience in United States
MetricValue
Female57.1%
Male42.9%
Average age38.8
Estimated audience size1,245,460
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Lavazza audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Lavazza audience comes from United States.

Worldwide audience distribution share by country for Lavazza
CountryShare
Italy16.8%
United States13.7%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lavazza audience in United States is strongest.

Fig. 05

Top regions by affinity

Lavazza customers by region in United States
#RegionReachAffinity×
01Nevada~80K6.80×
02New York~100K2.07×
03Washington, District of Columbia~6K1.50×
04New Jersey~50K1.49×
05Indiana~30K1.43×
06Illinois~60K1.36×
07Colorado~30K1.27×
08Pennsylvania~50K1.23×
09Florida~100K1.19×
10Connecticut~10K1.19×
11California~100K1.07×
12Massachusetts~30K1.07×
13Virginia~30K0.99×
14New Hampshire~5K0.99×
15Delaware~3K0.94×
16Texas~100K0.93×
17Rhode Island~4K0.91×
18Georgia~30K0.89×
19Tennessee~20K0.89×
20Maryland~20K0.89×
21Vermont~2K0.89×
22Michigan~30K0.88×
23Wisconsin~20K0.88×
24Maine~4K0.88×
25Arizona~20K0.87×
26Washington~20K0.87×
27Kansas~9K0.87×
28West Virginia~5K0.87×
29North Carolina~30K0.84×
30South Carolina~20K0.84×
31Alaska~2K0.84×
32Ohio~30K0.82×
33Minnesota~10K0.82×
34Hawaii~4K0.82×
35South Dakota~2K0.82×
36North Dakota~2K0.82×
37Missouri~20K0.81×
38Montana~3K0.80×
39New Mexico~5K0.79×
40Nebraska~5K0.78×
41Oregon~10K0.77×
42Iowa~8K0.77×
43Idaho~5K0.77×
44Oklahoma~10K0.76×
45Arkansas~8K0.76×
46Louisiana~10K0.75×
47Kentucky~10K0.73×
48Utah~8K0.71×
49Alabama~10K0.68×
50Mississippi~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Lavazza, United States
0.65×1.00×6.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lavazza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lavazza audience
#·InterestCategoryAffinity×
01ElsevierLiterature127.01×
02The Gettysburg Museum Of HistoryArts & Culture106.70×
03Sunrise Senior LivingHealth105.66×
04Sands Casino Resort BethlehemPOI101.38×
05Arizona Republican PartyPolitics & Society99.10×
06PPG IndustriesBusiness & Career83.17×
07StudentUniverseTravel & Leisure79.29×
08Giant Food StoresShopping78.28×
09SnocrossSports72.73×
10University of Hawaii at ManoaBusiness & Career65.92×
11Tampa International AirportTravel & Leisure52.41×
12TwilioTechnology & Electronics44.03×
13Arches National ParkTravel & Leisure40.81×
14T. Rowe PriceBusiness & Career36.36×
15Pilot Flying JCars & Mobility35.44×
16The HartfordBusiness & Career32.77×
17HumanaHealth30.18×
18Tulsi GabbardPolitics & Society19.06×
19Harris TeeterShopping15.39×
20Caitlin ClarkSports14.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lavazza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lavazza audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.94×
IndulgenceJOY1.76×
Community OrientationOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lavazza audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.05×
ExtroversionTHRILL1.16×
CreativityOPEN1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lavazza's target market in United States?

Lavazza's target market in United States covers an estimated 1,245,460 people, concentrated in California and New York.

02

What is the gender split and age of Lavazza customers?

57.1% of the Lavazza audience are female, 42.9% are male, with an average age of 38.8 years.

03

Which brands do Lavazza fans like most?

Lavazza fans show strongest brand affinity for Pilot Flying J (35.44×), PPG Industries (83.17×), and Elsevier (127.01×) over the country average.

04

Where do Lavazza fans live in United States?

Lavazza fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lavazza fans also like?

Beyond Lavazza itself, the audience over-indexes on PPG Industries (83.17×), Elsevier (127.01×), Sands Casino Resort Bethlehem (101.38×), and Tampa International Airport (52.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lavazza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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