Lavazza Audience in United States

Lavazza logo

Lavazza has an estimated audience of 1,252,260 people in United States. 57.1% are female, 42.9% are male, average age 38.8. Top regions: California, New York, Texas. Top brand affinities: Pilot Flying J, PPG Industries, Elsevier, Sands Casino Resort Bethlehem, Tampa International Airport.

The average Lavazza fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pilot Flying J, PPG Industries, Elsevier, with strongest over-indexing on Pilot Flying J (35.44× the country average). Demographically, the Lavazza audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Lavazza fans

Demographic split for Lavazza audience in United States
MetricValue
Female57.1%
Male42.9%
Average age38.8
Estimated audience size1,252,260

Audience persona

The typical Lavazza fan in United States is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Pilot Flying J.

Top regions in United States

Top regions ranked by reach for Lavazza in United States
RegionReachAffinity
California158,3631.15×
New York130,3581.86×
Texas104,6600.97×
Florida104,0301.23×
Illinois65,9571.58×
Pennsylvania56,2001.33×
New Jersey46,5671.46×
Nevada39,3573.25×
North Carolina35,7820.95×
Ohio35,2790.91×
Indiana34,4341.51×
Virginia32,7051.07×
Michigan31,1520.95×
Georgia30,9880.8×
Massachusetts27,8701.13×
Tennessee24,2730.97×
Arizona23,4020.92×
Washington23,3920.93×
Colorado23,2761.18×
Maryland19,4810.9×
Wisconsin19,4401.03×
Missouri18,2290.9×
South Carolina16,9120.9×
Minnesota16,1580.9×
Connecticut15,7691.26×
Kentucky12,0630.77×
Alabama11,9200.68×
Oregon11,8350.82×
Louisiana11,5700.72×
Oklahoma11,4150.82×
Kansas9,3450.95×
Utah8,2430.74×
Arkansas8,1560.79×
Iowa8,0480.78×
Washington, District of Columbia6,2241.65×
Mississippi5,7700.56×
New Hampshire4,9841.01×
Nebraska4,9090.78×
New Mexico4,7720.76×
Idaho4,5910.73×
Hawaii4,4470.83×
West Virginia4,1370.71×
Maine4,0640.91×
Rhode Island3,4300.86×
Delaware3,1460.91×
Montana2,4200.7×
South Dakota1,9700.68×
North Dakota1,7730.69×
Alaska1,7690.66×
Vermont1,6600.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lavazza audience
BrandAffinityCategory
Pilot Flying J35.44×Cars & Mobility
PPG Industries83.17×Business & Career
Elsevier127.01×Literature
Sands Casino Resort Bethlehem101.38×
Tampa International Airport52.41×Travel & Leisure
Sunrise Senior Living105.66×Health
Humana30.18×Health
Caitlin Clark14.39×Sports
The Gettysburg Museum Of History106.7×Arts & Culture
Giant Food Stores78.28×Shopping
T. Rowe Price36.36×Business & Career
Harris Teeter15.39×Shopping
Snocross72.73×Sports
Twilio44.03×Technology & Electronics
Arches National Park40.81×Travel & Leisure
Tulsi Gabbard19.06×Politics & Society
StudentUniverse79.29×Travel & Leisure
The Hartford32.77×Business & Career
University of Hawaii at Manoa65.92×Business & Career
Shenandoah National Park42.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lavazza audience
TraitClusterScore
IndulgenceJOY2.57
SustainabilityBALANCE2.16
Design AffinityPREMIUM2.02
Pet OwnershipJOY1.76
Luxury OrientationPREMIUM1.68
LGBTQ+ IdentityOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for Lavazza
CountryShare
Italy15.5%
United States14.1%
Germany9.1%

See Lavazza audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Lavazza have in United States?

Lavazza has an estimated audience of 1,252,260 people in United States, concentrated in California and New York.

What is the gender split and age of Lavazza fans?

57.1% of Lavazza fans are female, 42.9% are male, with an average age of 38.8 years.

Which brands do Lavazza fans like most?

Lavazza fans show strongest brand affinity for Pilot Flying J (35.44×), PPG Industries (83.17×), and Elsevier (127.01×) over the country average.

Where do Lavazza fans live in United States?

Lavazza fans in United States are most concentrated in California (reach 158,363), New York (reach 130,358), and Texas (reach 104,660). These three regions account for the largest share of the active audience.

What other brands do Lavazza fans also like?

Beyond Lavazza itself, the audience over-indexes on PPG Industries (83.17×), Elsevier (127.01×), Sands Casino Resort Bethlehem (101.38×), and Tampa International Airport (52.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lavazza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.