Snocross Audience in United States

Snocross has an estimated audience of 438,584 people in United States. 15.9% are female, 84.1% are male, average age 39.5. Top regions: Minnesota, Wisconsin, Michigan. Top brand affinities: Bebe Rexha, Leatherman, Lavazza, Snowmobile, Hilti.

The average Snocross fan in United States is 39.5 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, Michigan. Top brand affinities include Bebe Rexha, Leatherman, Lavazza, with strongest over-indexing on Bebe Rexha (67.07× the country average). Demographically, the Snocross audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Snocross fans

Demographic split for Snocross audience in United States
MetricValue
Female15.9%
Male84.1%
Average age39.5
Estimated audience size438,584

Audience persona

The typical Snocross fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Bebe Rexha.

Top regions in United States

Top regions ranked by reach for Snocross in United States
RegionReachAffinity
Minnesota55,4628.83×
Wisconsin23,4843.56×
Michigan13,1581.15×
New York11,8740.48×
South Dakota9,6279.5×
North Dakota7,1597.95×
Illinois5,9190.41×
Pennsylvania5,3060.36×
California3,6750.08×
Iowa3,3290.92×
Texas2,8830.08×
Florida2,8220.1×
Connecticut2,7740.63×
Ohio2,4170.18×
Indiana1,8760.23×
Maine1,8251.16×
Colorado1,8030.26×
New Hampshire1,7461.01×
Vermont1,7272.24×
North Carolina1,6680.13×
Massachusetts1,5870.18×
Washington1,5490.18×
Nebraska1,4960.68×
Utah1,3860.35×
Mississippi1,2830.36×
Missouri1,2640.18×
Georgia1,2040.09×
New Jersey1,1620.1×
Arizona1,1520.13×
Alaska1,1451.22×
Idaho1,1410.52×
Louisiana1,1410.2×
Arkansas1,1400.32×
Oklahoma1,1150.23×
Virginia1,1020.1×
Kentucky1,0970.2×
Tennessee1,0960.12×
Montana1,0750.88×
Alabama1,0620.17×
West Virginia1,0590.52×
Hawaii1,0380.55×
South Carolina1,0050.15×
Wyoming1,0001.54×
Kansas9780.28×
New Mexico8500.39×
Nevada8470.2×
Rhode Island8430.6×
Oregon8370.17×
Maryland8220.11×
Delaware7550.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snocross audience
BrandAffinityCategory
Bebe Rexha67.07×Music & Radio
Leatherman54.9×Home & Garden
Lavazza51.85×Food & Beverages
Snowmobile15.45×Cars & Mobility
Hilti42.7×Home & Garden
WD-4026.15×Home & Garden
American Home Shield22.64×Home & Garden
Red Wing Shoes25.17×Fashion & Accessoires
Pulte Homes32.76×Home & Garden
True Value20.44×Shopping
Livemusic4.87×Music & Radio
Klein Tools22.01×Home & Garden
Supermoto15.69×Cars & Mobility
Camila Cabello15.94×Music & Radio
Toll Brothers24.86×Home & Garden
Apple Store6.56×Shopping
Rockwell Automation39.58×Business & Career
Motocross7.34×Sports
D. R. Horton23.4×Home & Garden
World Snooker Championship68.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snocross audience
TraitClusterScore
PatriotismCONSERVATISM1.95
Risk AppetiteTHRILL1.72
Need for SecurityCONSERVATISM1.69
Family OrientationCONSERVATISM1.67
DIY MentalityTHRILL1.41
Sports ActivityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Snocross
CountryShare
United States39.3%
Canada12.7%
Sweden6.8%

See Snocross audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Snocross have in United States?

Snocross has an estimated audience of 438,584 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Snocross fans?

15.9% of Snocross fans are female, 84.1% are male, with an average age of 39.5 years.

Which brands do Snocross fans like most?

Snocross fans show strongest brand affinity for Bebe Rexha (67.07×), Leatherman (54.9×), and Lavazza (51.85×) over the country average.

Where do Snocross fans live in United States?

Snocross fans in United States are most concentrated in Minnesota (reach 55,462), Wisconsin (reach 23,484), and Michigan (reach 13,158). These three regions account for the largest share of the active audience.

What other brands do Snocross fans also like?

Beyond Snocross itself, the audience over-indexes on Leatherman (54.9×), Lavazza (51.85×), Snowmobile (15.45×), and Hilti (42.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snocross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.