Rascasse Audience Intelligence

Snocross Audience in United States

A data profile of the people who buy, follow and care about Snocross in United States — modelled from more than twelve digital signal sources. Snocross has an estimated audience of 438,584 people in United States.

#290among Sport in United States#11923among Topic in United States#3886in Sports

The average Snocross fan in United States is 39.5 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Lavazza, Bebe Rexha, Leatherman, with strongest over-indexing on Lavazza (72.73× the country average).

Demographically, the Snocross audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snocross fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Lavazza.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snocross profile in United States.

Audience size
439K
in United States
Gender
15.9%♀
84.1% male
Age
39.5
average years
Country rank
#39511
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snocross fans

15.9% are female, 84.1% are male, average age 39.5.

Fig. 02

Gender split

15.9%
Female
84.1%
Male
Demographic split for Snocross audience in United States
MetricValue
Female15.9%
Male84.1%
Average age39.5
Estimated audience size438,584
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Snocross audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4919%
50+24%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Snocross audience comes from United States.

Worldwide audience distribution share by country for Snocross
CountryShare
United States39.3%
Canada12.7%
Sweden6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snocross audience in United States is strongest.

Fig. 05

Top regions by affinity

Snocross fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~60K9.39×
02North Dakota~5K5.82×
03South Dakota~6K5.58×
04Wisconsin~20K3.32×
05Vermont~1K1.52×
06Michigan~10K1.18×
07Alaska~1K1.07×
08Maine~2K1.06×
09New Hampshire~2K1.05×
10Iowa~4K0.98×
11Montana~1K0.97×
12Rhode Island~1K0.93×
13Delaware~1K0.93×
14West Virginia~2K0.92×
15Nebraska~2K0.91×
16Hawaii~2K0.91×
17Idaho~2K0.90×
18Washington, District of Columbia~1K0.90×
19Mississippi~3K0.89×
20New Mexico~2K0.89×
21Arkansas~3K0.88×
22Kansas~3K0.87×
23Oklahoma~4K0.86×
24Louisiana~5K0.85×
25Kentucky~5K0.85×
26Nevada~4K0.85×
27South Carolina~6K0.84×
28Alabama~5K0.84×
29Oregon~4K0.84×
30Connecticut~4K0.84×
31Utah~3K0.83×
32Maryland~6K0.82×
33Tennessee~7K0.81×
34Missouri~6K0.81×
35Arizona~7K0.80×
36Virginia~8K0.78×
37Georgia~10K0.77×
38Indiana~6K0.77×
39New Jersey~9K0.76×
40Washington~7K0.75×
41Colorado~5K0.74×
42North Carolina~10K0.73×
43Massachusetts~6K0.73×
44Ohio~9K0.69×
45Illinois~9K0.65×
46New York~20K0.64×
47Pennsylvania~10K0.64×
48Florida~20K0.62×
49Texas~20K0.59×
50California~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Snocross, United States
0.53×1.00×9.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snocross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snocross audience
#·InterestCategoryAffinity×
01World Snooker ChampionshipSports108.43×
02LavazzaFood & Beverages72.73×
03LeathermanHome & Garden56.22×
04Bebe RexhaMusic & Radio55.86×
05JC WhitneyShopping50.45×
06HiltiHome & Garden43.28×
07D. R. HortonHome & Garden32.09×
08Pulte HomesHome & Garden31.67×
09WD-40Home & Garden28.73×
10Red Wing ShoesFashion & Accessoires25.69×
11Paul StanleyMusic & Radio23.38×
12True ValueShopping23.09×
13Klein ToolsHome & Garden22.92×
14SupermotoCars & Mobility18.00×
15SnowmobileCars & Mobility15.79×
16X GamesSports13.79×
17MotorboatCars & Mobility10.42×
18Weather forecastingHome & Garden6.60×
19Extreme sportSports6.52×
20Solar energyHome & Garden5.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snocross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snocross audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.84×
Risk AppetiteTHRILL2.61×
Family OrientationCONSERVATISM2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snocross audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.59×
CreativityOPEN0.62×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snocross have in United States?

Snocross has an estimated audience of 438,584 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Snocross fans?

15.9% of Snocross fans are female, 84.1% are male, with an average age of 39.5 years.

03

Which brands do Snocross fans like most?

Snocross fans show strongest brand affinity for Lavazza (72.73×), Bebe Rexha (55.86×), and Leatherman (56.22×) over the country average.

04

Where do Snocross fans live in United States?

Snocross fans in United States are most concentrated in Minnesota (reach ~60K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Snocross fans also like?

Beyond Snocross itself, the audience over-indexes on Bebe Rexha (55.86×), Leatherman (56.22×), Snowmobile (15.79×), and WD-40 (28.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Snocross audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snocross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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