Rascasse Audience Intelligence

Red Wing Shoes Target Market in United States

A data profile of the people who buy, follow and care about Red Wing Shoes in United States — modelled from more than twelve digital signal sources. Red Wing Shoes has an estimated audience of 1,532,454 people in United States.

#26among Footwear in United States#1816among Brand in United States#771in Fashion & Accessoires

The average Red Wing Shoes fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include ConocoPhillips, Harbor Freight Tools, Gas tungsten arc welding, with strongest over-indexing on ConocoPhillips (22.72× the country average).

Demographically, the Red Wing Shoes audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Wing Shoes fan in United States is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for ConocoPhillips.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Wing Shoes profile in United States.

Audience size
1.5M
in United States
Gender
25.1%♀
74.9% male
Age
40.1
average years
Country rank
#17477
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Red Wing Shoes

25.1% are female, 74.9% are male, average age 40.1.

Fig. 02

Gender split

25.1%
Female
74.9%
Male
Demographic split for Red Wing Shoes audience in United States
MetricValue
Female25.1%
Male74.9%
Average age40.1
Estimated audience size1,532,454
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Red Wing Shoes audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3924%
40-4922%
50+19%
Fig. 04

Worldwide distribution

56.8%

of the worldwide Red Wing Shoes audience comes from United States.

Worldwide audience distribution share by country for Red Wing Shoes
CountryShare
United States56.8%
Japan13.3%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Wing Shoes audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Wing Shoes customers by region in United States
#RegionReachAffinity×
01Minnesota~90K4.05×
02Michigan~100K2.45×
03Hawaii~10K1.71×
04North Dakota~5K1.59×
05Virginia~50K1.36×
06California~200K1.28×
07Wisconsin~30K1.28×
08Illinois~70K1.27×
09Colorado~30K1.24×
10Indiana~30K1.18×
11South Dakota~4K1.13×
12Ohio~50K1.10×
13Arizona~30K1.10×
14Maryland~30K1.10×
15Utah~20K1.09×
16Rhode Island~5K1.05×
17Iowa~10K1.02×
18Texas~100K1.01×
19Nebraska~8K0.99×
20Wyoming~2K0.98×
21Washington~30K0.92×
22Nevada~10K0.91×
23Oklahoma~20K0.90×
24Montana~4K0.90×
25Alaska~3K0.90×
26New Mexico~7K0.86×
27Oregon~10K0.84×
28Tennessee~30K0.83×
29Missouri~20K0.82×
30Delaware~3K0.82×
31New York~70K0.81×
32New Hampshire~5K0.81×
33Massachusetts~20K0.80×
34Idaho~6K0.79×
35Pennsylvania~40K0.78×
36Arkansas~10K0.78×
37Kentucky~10K0.77×
38Kansas~9K0.77×
39Washington, District of Columbia~3K0.75×
40Florida~80K0.73×
41North Carolina~30K0.72×
42Maine~4K0.72×
43Louisiana~10K0.70×
44Georgia~30K0.68×
45New Jersey~30K0.68×
46Alabama~10K0.68×
47Mississippi~8K0.65×
48Connecticut~10K0.63×
49West Virginia~4K0.62×
50South Carolina~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Red Wing Shoes, United States
0.58×1.00×4.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Wing Shoes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Wing Shoes audience
#·InterestCategoryAffinity×
01SnocrossSports25.69×
02ConocoPhillipsBusiness & Career22.72×
03HiltiHome & Garden19.41×
04DremelHome & Garden19.16×
05Klein ToolsHome & Garden14.54×
06Snap-onHome & Garden14.45×
07Arc weldingHome & Garden13.81×
08Gas tungsten arc weldingBusiness & Career12.39×
09Wood (magazine)Business & Career12.35×
10Milwaukee Electric Tool CorporationHome & Garden11.92×
11RyobiCars & Mobility10.22×
12StihlHome & Garden9.56×
13Harbor Freight ToolsHome & Garden8.45×
14The Timberland CompanyFashion & Accessoires8.27×
15Industrial engineeringBusiness & Career7.05×
16Pilot Flying JCars & Mobility6.19×
17Men's FashionFashion & Accessoires5.36×
18CarharttFashion & Accessoires4.79×
19MachiningBusiness & Career4.65×
20AutoZoneCars & Mobility2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Wing Shoes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Wing Shoes audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.34×
DIY MentalityTHRILL1.26×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Wing Shoes audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.94×
SpiritualityBALANCE0.96×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Red Wing Shoes's target market in United States?

Red Wing Shoes's target market in United States covers an estimated 1,532,454 people, concentrated in California and Texas.

02

What is the gender split and age of Red Wing Shoes customers?

25.1% of the Red Wing Shoes audience are female, 74.9% are male, with an average age of 40.1 years.

03

Which brands do Red Wing Shoes fans like most?

Red Wing Shoes fans show strongest brand affinity for ConocoPhillips (22.72×), Harbor Freight Tools (8.45×), and Gas tungsten arc welding (12.39×) over the country average.

04

Where do Red Wing Shoes fans live in United States?

Red Wing Shoes fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Red Wing Shoes fans also like?

Beyond Red Wing Shoes itself, the audience over-indexes on Harbor Freight Tools (8.45×), Gas tungsten arc welding (12.39×), Pilot Flying J (6.19×), and Dremel (19.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Red Wing Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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