Red Wing Shoes Audience in United States

Red Wing Shoes logo

Red Wing Shoes has an estimated audience of 1,541,838 people in United States. 25.1% are female, 74.9% are male, average age 40.1. Top regions: California, Texas, Michigan. Top brand affinities: Shoes (American band), ConocoPhillips, Harbor Freight Tools, Gas tungsten arc welding, Dremel.

The average Red Wing Shoes fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Shoes (American band), ConocoPhillips, Harbor Freight Tools, with strongest over-indexing on Shoes (American band) (35.06× the country average). Demographically, the Red Wing Shoes audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Red Wing Shoes fans

Demographic split for Red Wing Shoes audience in United States
MetricValue
Female25.1%
Male74.9%
Average age40.1
Estimated audience size1,541,838

Audience persona

The typical Red Wing Shoes fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Red Wing Shoes in United States
RegionReachAffinity
California233,2831.38×
Texas135,6661.02×
Michigan108,9532.7×
Minnesota91,6604.15×
Florida81,7130.78×
New York70,6410.82×
Illinois69,2781.35×
Ohio52,3681.1×
Virginia47,7421.27×
Pennsylvania38,9880.75×
Arizona35,0281.11×
North Carolina34,0460.73×
Indiana33,5631.19×
Georgia33,2070.7×
Colorado32,7551.35×
Wisconsin30,7771.33×
Washington29,9490.97×
Maryland28,1941.06×
Tennessee25,7380.83×
New Jersey25,3640.65×
Massachusetts22,7620.75×
Missouri20,7240.83×
Utah15,7641.14×
Oklahoma15,3850.9×
Oregon14,8500.84×
Alabama14,2150.66×
Kentucky13,7270.71×
Nevada13,4220.9×
Louisiana13,2310.67×
South Carolina12,7980.55×
Iowa12,4330.98×
Hawaii12,2941.85×
Kansas9,4970.78×
Arkansas8,9790.71×
Connecticut8,5310.55×
Nebraska7,9761.03×
Mississippi7,2540.57×
New Mexico6,5030.84×
Idaho5,7940.75×
Rhode Island5,0451.03×
North Dakota4,8411.53×
New Hampshire4,2990.71×
South Dakota3,9891.12×
Montana3,7350.87×
Maine3,3440.61×
Washington, District of Columbia3,1940.69×
Delaware2,8550.67×
West Virginia2,7080.38×
Alaska2,6360.8×
Wyoming2,0300.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Wing Shoes audience
BrandAffinityCategory
Shoes (American band)35.06×Music & Radio
ConocoPhillips22.72×Business & Career
Harbor Freight Tools8.45×Home & Garden
Gas tungsten arc welding12.39×Business & Career
Dremel19.16×Home & Garden
Snap-on14.45×Home & Garden
Pilot Flying J6.19×Cars & Mobility
Milwaukee Electric Tool Corporation11.92×Home & Garden
Klein Tools14.54×Home & Garden
Industrial engineering7.05×Business & Career
The Timberland Company8.27×Fashion & Accessoires
Machining4.65×Business & Career
AutoZone2.26×Cars & Mobility
Wood (magazine)12.35×Business & Career
Stihl9.56×Home & Garden
Ryobi10.22×Cars & Mobility
Carhartt4.79×Fashion & Accessoires
Snocross25.69×Sports
Hilti19.41×Home & Garden
Arc welding13.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Wing Shoes audience
TraitClusterScore
Luxury OrientationPREMIUM2.21
SustainabilityBALANCE1.92
Community OrientationOPEN1.77
Quality AwarenessPREMIUM1.55
DIY MentalityTHRILL1.42
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Red Wing Shoes
CountryShare
United States57.0%
Japan13.2%
United Kingdom3.5%

See Red Wing Shoes audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Red Wing Shoes have in United States?

Red Wing Shoes has an estimated audience of 1,541,838 people in United States, concentrated in California and Texas.

What is the gender split and age of Red Wing Shoes fans?

25.1% of Red Wing Shoes fans are female, 74.9% are male, with an average age of 40.1 years.

Which brands do Red Wing Shoes fans like most?

Red Wing Shoes fans show strongest brand affinity for Shoes (American band) (35.06×), ConocoPhillips (22.72×), and Harbor Freight Tools (8.45×) over the country average.

Where do Red Wing Shoes fans live in United States?

Red Wing Shoes fans in United States are most concentrated in California (reach 233,283), Texas (reach 135,666), and Michigan (reach 108,953). These three regions account for the largest share of the active audience.

What other brands do Red Wing Shoes fans also like?

Beyond Red Wing Shoes itself, the audience over-indexes on ConocoPhillips (22.72×), Harbor Freight Tools (8.45×), Gas tungsten arc welding (12.39×), and Dremel (19.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Wing Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.