Rascasse Audience Intelligence

Carhartt Target Market in United States

A data profile of the people who buy, follow and care about Carhartt in United States — modelled from more than twelve digital signal sources. Carhartt has an estimated audience of 13,012,639 people in United States.

#1among Streetwear in United States#270among Brand in United States#138in Fashion & Accessoires

The average Carhartt fan in United States is 31.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Beauty, Streetwear, Shoes, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Carhartt audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carhartt fan in United States is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beauty.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carhartt profile in United States.

Audience size
13M
in United States
Gender
35.5%♀
64.5% male
Age
31.3
average years
Country rank
#2737
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carhartt

35.5% are female, 64.5% are male, average age 31.3.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Carhartt audience in United States
MetricValue
Female35.5%
Male64.5%
Average age31.3
Estimated audience size13,012,639
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Carhartt audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3915%
40-4911%
50+9%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Carhartt audience comes from United States.

Worldwide audience distribution share by country for Carhartt
CountryShare
United States38.1%
Japan10.8%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carhartt audience in United States is strongest.

Fig. 05

Top regions by affinity

Carhartt customers by region in United States
#RegionReachAffinity×
01Maine~80K1.82×
02Michigan~500K1.49×
03Vermont~30K1.41×
04Oregon~200K1.33×
05Mississippi~100K1.33×
06Alaska~40K1.31×
07New Hampshire~60K1.28×
08Kentucky~200K1.23×
09Idaho~80K1.23×
10Tennessee~300K1.22×
11Iowa~100K1.21×
12Wisconsin~200K1.16×
13New York~800K1.14×
14Nebraska~70K1.14×
15Illinois~500K1.13×
16Montana~40K1.11×
17Alabama~200K1.10×
18Utah~100K1.10×
19South Dakota~30K1.10×
20Indiana~300K1.09×
21Minnesota~200K1.09×
22North Dakota~30K1.08×
23Ohio~400K1.04×
24Massachusetts~300K1.03×
25Pennsylvania~400K1.02×
26Washington~300K1.02×
27Delaware~40K1.02×
28West Virginia~60K1.01×
29Missouri~200K0.98×
30Connecticut~100K0.98×
31Arkansas~100K0.98×
32New Mexico~60K0.91×
33North Carolina~300K0.89×
34Virginia~300K0.89×
35Georgia~300K0.86×
36Maryland~200K0.86×
37Kansas~90K0.86×
38Rhode Island~30K0.86×
39South Carolina~200K0.84×
40New Jersey~300K0.78×
41Colorado~200K0.77×
42Oklahoma~100K0.77×
43Louisiana~100K0.74×
44Washington, District of Columbia~30K0.72×
45California~1M0.70×
46Nevada~80K0.62×
47Texas~700K0.60×
48Arizona~100K0.56×
49Hawaii~20K0.42×
50Florida~300K0.37×
Fig. 06

Affinity by region

Affinity by region — Carhartt, United States
0.37×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carhartt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carhartt audience
#·InterestCategoryAffinity×
01Screen printingArts & Culture6.13×
02StussyFashion & Accessoires6.00×
03ASICSFashion & Accessoires4.19×
04Sneaker collectingFashion & Accessoires3.66×
05StreetwearFashion & Accessoires3.30×
06Hair ExtensionsBeauty & Wellness3.05×
07Underground hip hopMusic & Radio2.97×
08NikeFashion & Accessoires2.77×
09Louis VuittonFashion & Accessoires2.74×
10Sneakers (footwear)Fashion & Accessoires2.48×
11NBA playoffsSports2.40×
12NBA FinalsSports2.34×
13ShoesFashion & Accessoires1.90×
14SpotifyInternet & Social Media1.78×
15BeautyBeauty & Wellness1.75×
16Alcoholic beveragesFood & Beverages1.70×
17TikTokInternet & Social Media1.62×
18AutomobilesCars & Mobility1.58×
19Online shoppingShopping1.55×
20SupermanMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carhartt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carhartt audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.06×
Design AffinityPREMIUM1.77×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carhartt audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
Community OrientationOPEN0.70×
Convenience OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carhartt's target market in United States?

Carhartt's target market in United States covers an estimated 13,012,639 people, concentrated in California and New York.

02

What is the gender split and age of Carhartt customers?

35.5% of the Carhartt audience are female, 64.5% are male, with an average age of 31.3 years.

03

Which brands do Carhartt fans like most?

Carhartt fans show strongest brand affinity for Beauty (1.75×), Streetwear (3.3×), and Shoes (1.9×) over the country average.

04

Where do Carhartt fans live in United States?

Carhartt fans in United States are most concentrated in California (reach ~1M), New York (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Carhartt fans also like?

Beyond Carhartt itself, the audience over-indexes on Streetwear (3.3×), Shoes (1.9×), Online shopping (1.55×), and Sneaker collecting (3.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Carhartt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carhartt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →