Carhartt Audience in United States

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Carhartt has an estimated audience of 12,854,134 people in United States. 35.5% are female, 64.5% are male, average age 31.3. Top regions: California, New York, Texas. Top brand affinities: Euphoria, Beauty, Streetwear, Shoes, Online shopping.

The average Carhartt fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Euphoria, Beauty, Streetwear, with strongest over-indexing on Euphoria (1.89× the country average). Demographically, the Carhartt audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Carhartt fans

Demographic split for Carhartt audience in United States
MetricValue
Female35.5%
Male64.5%
Average age31.3
Estimated audience size12,854,134

Audience persona

The typical Carhartt fan in United States is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Carhartt in United States
RegionReachAffinity
California1,144,9160.81×
New York858,9721.2×
Texas699,2000.63×
Illinois520,8301.22×
Michigan490,7111.46×
Pennsylvania455,0131.05×
Ohio391,6400.99×
North Carolina344,7950.89×
Florida331,5700.38×
Georgia319,2890.81×
Washington299,8221.16×
Tennessee294,9491.14×
Virginia281,9080.9×
Massachusetts268,6301.06×
Indiana261,5751.11×
New Jersey253,6090.78×
Wisconsin219,9621.14×
Oregon216,5521.47×
Minnesota212,2711.15×
Missouri201,1760.97×
Kentucky200,1011.24×
Maryland187,8750.85×
Colorado169,3330.84×
Alabama161,5000.9×
Arizona159,5020.61×
South Carolina151,4060.78×
Utah140,5671.22×
Iowa130,3011.23×
Connecticut129,3321×
Oklahoma113,7710.8×
Mississippi109,2061.03×
Louisiana102,7190.62×
Arkansas98,2930.93×
Kansas85,8290.85×
Maine84,5151.84×
Idaho84,2761.31×
Nevada81,9330.66×
Nebraska74,5271.16×
New Hampshire64,7051.28×
New Mexico59,6660.93×
West Virginia56,3070.94×
Montana40,4521.13×
Rhode Island34,7950.85×
Alaska34,0931.24×
Delaware32,4560.92×
Vermont31,6861.4×
South Dakota28,1800.95×
North Dakota27,6371.05×
Washington, District of Columbia27,6250.72×
Hawaii23,3710.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carhartt audience
BrandAffinityCategory
Euphoria1.89×Movies & TV
Beauty1.75×Beauty & Wellness
Streetwear3.3×Fashion & Accessoires
Shoes1.9×Fashion & Accessoires
Online shopping1.55×Shopping
Sneaker collecting3.66×Fashion & Accessoires
Superman1.55×Movies & TV
Alcoholic beverages1.7×Food & Beverages
Supreme4.77×Fashion & Accessoires
Nike2.77×Fashion & Accessoires
Spotify1.78×Internet & Social Media
Sneakers (footwear)2.48×Fashion & Accessoires
TikTok1.62×Internet & Social Media
Automobiles1.58×Cars & Mobility
Screen printing6.13×Arts & Culture
Hair Extensions3.05×Beauty & Wellness
Stussy6×Fashion & Accessoires
Louis Vuitton2.74×Fashion & Accessoires
Underground hip hop2.97×Music & Radio
Twitch2.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carhartt audience
TraitClusterScore
Early Adopter MentalityPOWER2.78
SustainabilityBALANCE2.35
LGBTQ+ IdentityOPEN1.6
Luxury OrientationPREMIUM1.59
DIY MentalityTHRILL1.48
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Carhartt
CountryShare
United States37.7%
Japan10.8%
United Kingdom5.8%

See Carhartt audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Carhartt have in United States?

Carhartt has an estimated audience of 12,854,134 people in United States, concentrated in California and New York.

What is the gender split and age of Carhartt fans?

35.5% of Carhartt fans are female, 64.5% are male, with an average age of 31.3 years.

Which brands do Carhartt fans like most?

Carhartt fans show strongest brand affinity for Euphoria (1.89×), Beauty (1.75×), and Streetwear (3.3×) over the country average.

Where do Carhartt fans live in United States?

Carhartt fans in United States are most concentrated in California (reach 1,144,916), New York (reach 858,972), and Texas (reach 699,200). These three regions account for the largest share of the active audience.

What other brands do Carhartt fans also like?

Beyond Carhartt itself, the audience over-indexes on Beauty (1.75×), Streetwear (3.3×), Shoes (1.9×), and Online shopping (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carhartt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.