Rascasse Audience Intelligence

Stussy Target Market in United States

A data profile of the people who buy, follow and care about Stussy in United States — modelled from more than twelve digital signal sources. Stussy has an estimated audience of 6,719,283 people in United States.

#3among Streetwear in United States#539among Brand in United States#262in Fashion & Accessoires

The average Stussy fan in United States is 28.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Lace wig, Bad Bunny, Red Bull Records, with strongest over-indexing on Lace wig (5.31× the country average).

Demographically, the Stussy audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stussy fan in United States is more male, around 28.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lace wig.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stussy profile in United States.

Audience size
6.7M
in United States
Gender
39.2%♀
60.8% male
Age
28.6
average years
Country rank
#5200
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stussy

39.2% are female, 60.8% are male, average age 28.6.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Stussy audience in United States
MetricValue
Female39.2%
Male60.8%
Average age28.6
Estimated audience size6,719,283
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Stussy audience in United States
Age bracketShare%
16-1947%
20-2926%
30-3914%
40-498%
50+4%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Stussy audience comes from United States.

Worldwide audience distribution share by country for Stussy
CountryShare
Japan22.1%
United States19.3%
China12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stussy audience in United States is strongest.

Fig. 05

Top regions by affinity

Stussy customers by region in United States
#RegionReachAffinity×
01Hawaii~300K10.29×
02New York~1.5M4.06×
03California~2.5M3.38×
04Washington~200K1.76×
05Nevada~100K1.71×
06Oregon~100K1.44×
07New Jersey~200K1.39×
08Utah~70K1.24×
09Massachusetts~100K1.09×
10Arizona~100K1.07×
11Alaska~10K1.03×
12Washington, District of Columbia~20K0.92×
13Illinois~200K0.91×
14Virginia~100K0.89×
15Maryland~100K0.86×
16Connecticut~50K0.82×
17Georgia~200K0.81×
18Colorado~80K0.77×
19Idaho~30K0.76×
20Texas~400K0.73×
21Rhode Island~20K0.72×
22Pennsylvania~200K0.68×
23Vermont~8K0.68×
24Florida~300K0.66×
25New Hampshire~20K0.63×
26Delaware~10K0.62×
27Montana~10K0.62×
28New Mexico~20K0.61×
29Minnesota~60K0.60×
30Michigan~100K0.59×
31Nebraska~20K0.58×
32North Carolina~100K0.57×
33Maine~10K0.56×
34Wisconsin~50K0.54×
35Indiana~60K0.51×
36Oklahoma~40K0.50×
37Kansas~30K0.49×
38North Dakota~7K0.49×
39Tennessee~60K0.48×
40South Dakota~7K0.47×
41Missouri~50K0.46×
42Ohio~90K0.45×
43South Carolina~40K0.43×
44Arkansas~20K0.43×
45Iowa~20K0.43×
46Alabama~40K0.42×
47West Virginia~10K0.42×
48Kentucky~30K0.41×
49Louisiana~30K0.40×
50Mississippi~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Stussy, United States
0.35×1.00×10.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stussy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stussy audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio16.47×
02Lil PeepMusic & Radio11.21×
03Comme des GarçonsFashion & Accessoires8.63×
04Very (online retailer)Website / Newspaper / Magazine8.02×
05My Hero AcademiaLiterature6.82×
06ScreenwritingLiterature6.02×
07Maquillaje ProfesionalBeauty & Wellness5.77×
08TypographyKids & Family5.72×
09Princess PollyFashion & Accessoires5.56×
10Lace wigBeauty & Wellness5.31×
11Bachata (dance)Music & Radio5.09×
12VenmoTechnology & Electronics4.85×
13Bad BunnyMusic & Radio4.67×
14HandmadeHome & Garden4.60×
15PaddleboardingSports4.41×
16Bride and GroomHome & Garden4.27×
17GrapplingSports3.79×
18Western wearFashion & Accessoires3.57×
19VideoMovies & TV1.78×
20CuisineFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stussy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stussy audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Design AffinityPREMIUM1.27×
Urban LifestyleOPEN1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stussy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.31×
Need for SecurityCONSERVATISM0.35×
Community OrientationOPEN0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stussy's target market in United States?

Stussy's target market in United States covers an estimated 6,719,283 people, concentrated in California and New York.

02

What is the gender split and age of Stussy customers?

39.2% of the Stussy audience are female, 60.8% are male, with an average age of 28.6 years.

03

Which brands do Stussy fans like most?

Stussy fans show strongest brand affinity for Lace wig (5.31×), Bad Bunny (4.67×), and Red Bull Records (16.47×) over the country average.

04

Where do Stussy fans live in United States?

Stussy fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~1.5M), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Stussy fans also like?

Beyond Stussy itself, the audience over-indexes on Bad Bunny (4.67×), Red Bull Records (16.47×), Western wear (3.57×), and My Hero Academia (6.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Stussy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stussy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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