Stussy Audience in United States

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Stussy has an estimated audience of 6,665,458 people in United States. 39.2% are female, 60.8% are male, average age 28.6. Top regions: California, New York, Texas. Top brand affinities: Lace wig, Bad Bunny, Western wear, My Hero Academia, Screenwriting.

The average Stussy fan in United States is 28.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lace wig, Bad Bunny, Western wear, with strongest over-indexing on Lace wig (5.31× the country average). Demographically, the Stussy audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Stussy fans

Demographic split for Stussy audience in United States
MetricValue
Female39.2%
Male60.8%
Average age28.6
Estimated audience size6,665,458

Audience persona

The typical Stussy fan in United States is more male, around 28.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lace wig.

Top regions in United States

Top regions ranked by reach for Stussy in United States
RegionReachAffinity
California2,597,4543.54×
New York1,573,8414.23×
Texas445,8770.78×
Florida307,4760.68×
Hawaii269,8429.42×
Washington246,3341.84×
New Jersey243,8221.44×
Illinois214,3160.97×
Georgia172,9580.84×
Pennsylvania156,3030.7×
Virginia150,6590.93×
Arizona149,1261.1×
Massachusetts146,7271.12×
North Carolina119,4600.6×
Nevada113,2371.76×
Oregon110,3201.44×
Michigan108,0130.62×
Maryland99,1550.87×
Ohio95,0720.46×
Colorado82,3320.78×
Utah75,7921.27×
Tennessee65,0380.49×
Indiana64,3140.53×
Minnesota59,2250.62×
Connecticut55,3520.83×
Wisconsin55,0310.55×
Missouri50,2690.47×
South Carolina43,2890.43×
Alabama37,7560.41×
Oklahoma36,9260.5×
Louisiana33,6880.39×
Kentucky33,5080.4×
Kansas25,4440.48×
Idaho24,7670.74×
Iowa22,1840.4×
Arkansas22,0130.4×
New Mexico19,6460.59×
Nebraska18,4750.55×
Washington, District of Columbia18,4510.92×
Mississippi16,6800.3×
New Hampshire15,3830.59×
Rhode Island14,5490.69×
Alaska13,4040.94×
Maine12,6930.53×
West Virginia11,1690.36×
Delaware10,6560.58×
Montana10,6200.57×
Vermont7,1670.61×
South Dakota5,8590.38×
North Dakota5,3080.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stussy audience
BrandAffinityCategory
Lace wig5.31×Beauty & Wellness
Bad Bunny4.67×Music & Radio
Western wear3.57×Fashion & Accessoires
My Hero Academia6.82×Literature
Screenwriting6.02×Literature
Supreme4.76×Fashion & Accessoires
Typography5.72×Kids & Family
Bachata (dance)5.09×Music & Radio
Handmade4.6×Home & Garden
Video1.78×Movies & TV
Comme des Garçons8.63×Fashion & Accessoires
Lil Peep11.21×Music & Radio
Cuisine1.64×Food & Beverages
Princess Polly5.56×Fashion & Accessoires
Maquillaje Profesional5.77×Beauty & Wellness
Paddleboarding4.41×Sports
Grappling3.79×Sports
Very (online retailer)8.02×
Venmo4.85×Technology & Electronics
Bride and Groom4.27×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stussy audience
TraitClusterScore
Early Adopter MentalityPOWER3.07
LGBTQ+ IdentityOPEN2.63
SustainabilityBALANCE2.25
Luxury OrientationPREMIUM1.72
ExtroversionTHRILL1.58
Sports ActivityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Stussy
CountryShare
Japan21.9%
United States19.3%
China12.3%

See Stussy audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Stussy have in United States?

Stussy has an estimated audience of 6,665,458 people in United States, concentrated in California and New York.

What is the gender split and age of Stussy fans?

39.2% of Stussy fans are female, 60.8% are male, with an average age of 28.6 years.

Which brands do Stussy fans like most?

Stussy fans show strongest brand affinity for Lace wig (5.31×), Bad Bunny (4.67×), and Western wear (3.57×) over the country average.

Where do Stussy fans live in United States?

Stussy fans in United States are most concentrated in California (reach 2,597,454), New York (reach 1,573,841), and Texas (reach 445,877). These three regions account for the largest share of the active audience.

What other brands do Stussy fans also like?

Beyond Stussy itself, the audience over-indexes on Bad Bunny (4.67×), Western wear (3.57×), My Hero Academia (6.82×), and Screenwriting (6.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stussy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.