Rascasse Audience Intelligence

Lil Peep Audience in United States

A data profile of the people who buy, follow and care about Lil Peep in United States — modelled from more than twelve digital signal sources. Lil Peep has an estimated audience of 2,260,587 people in United States.

#77among Hip hop in United States#2255among Person in United States#1400in Music & Radio

The average Lil Peep fan in United States is 25.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ghostemane, Cheek (rapper), Taboo (rapper), with strongest over-indexing on Ghostemane (70.49× the country average).

Demographically, the Lil Peep audience skews more male with an average age of 25.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lil Peep fan in United States is more male, around 25.4 years old, with strong Extroversion tendencies and a notable affinity for Ghostemane.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lil Peep profile in United States.

Audience size
2.3M
in United States
Gender
43.5%♀
56.5% male
Age
25.4
average years
Country rank
#12901
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lil Peep fans

43.5% are female, 56.5% are male, average age 25.4.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Lil Peep audience in United States
MetricValue
Female43.5%
Male56.5%
Average age25.4
Estimated audience size2,260,587
Fig. 03

Age distribution

Ø 25.4
average years
Age distribution of the Lil Peep audience in United States
Age bracketShare%
16-1963%
20-2921%
30-398%
40-495%
50+3%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Lil Peep audience comes from United States.

Worldwide audience distribution share by country for Lil Peep
CountryShare
United States34.8%
Brazil12.9%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lil Peep audience in United States is strongest.

Fig. 05

Top regions by affinity

Lil Peep fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.46×
02West Virginia~10K1.41×
03Kentucky~40K1.30×
04Oklahoma~30K1.24×
05Arizona~60K1.23×
06Indiana~50K1.22×
07Missouri~40K1.15×
08Arkansas~20K1.15×
09Alaska~5K1.14×
10Tennessee~50K1.11×
11Texas~200K1.09×
12Ohio~80K1.09×
13Montana~7K1.09×
14South Dakota~6K1.09×
15Wyoming~4K1.09×
16Louisiana~30K1.08×
17Idaho~10K1.08×
18Kansas~20K1.07×
19Alabama~30K1.06×
20Mississippi~20K1.06×
21North Dakota~5K1.06×
22North Carolina~70K1.05×
23Nevada~20K1.04×
24Georgia~70K1.03×
25South Carolina~30K1.03×
26Utah~20K1.02×
27Pennsylvania~80K1.01×
28Colorado~40K1.01×
29Oregon~20K0.97×
30Iowa~20K0.97×
31Michigan~60K0.96×
32Maine~8K0.96×
33Illinois~70K0.95×
34Nebraska~10K0.93×
35California~200K0.92×
36Washington~40K0.92×
37Virginia~50K0.91×
38Maryland~30K0.89×
39Florida~100K0.88×
40Wisconsin~30K0.87×
41Minnesota~30K0.87×
42New Hampshire~8K0.85×
43Connecticut~20K0.83×
44New York~100K0.82×
45Rhode Island~6K0.82×
46Delaware~5K0.81×
47New Jersey~40K0.74×
48Massachusetts~30K0.74×
49Washington, District of Columbia~4K0.63×
50Hawaii~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Lil Peep, United States
0.56×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lil Peep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lil Peep audience
#·InterestCategoryAffinity×
01Lil TracyMusic & Radio75.51×
02GhostemaneMusic & Radio70.49×
03Diggy SimmonsMusic & Radio59.20×
04Cheek (rapper)Music & Radio44.20×
05Everlast (musician)Music & Radio42.55×
06Porta (rapper)Home & Garden40.89×
07JojiMusic & Radio38.24×
08Big LMusic & Radio37.08×
09Abra (rapper)Music & Radio33.80×
10Taboo (rapper)Music & Radio33.69×
11Sway (rapper)Music & Radio33.04×
12Lil DickyMusic & Radio32.41×
13Foxy Brown (rapper)Music & Radio27.63×
14CoolioMusic & Radio22.22×
15Bow Wow (rapper)Music & Radio21.33×
16Lil Nas XMusic & Radio20.74×
17bbno$Music & Radio17.43×
18Travis BarkerMusic & Radio15.02×
19DiddyMusic & Radio9.57×
20Flo RidaMusic & Radio7.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lil Peep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lil Peep audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
Early Adopter MentalityPOWER1.24×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lil Peep audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Design AffinityPREMIUM0.71×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lil Peep have in United States?

Lil Peep has an estimated audience of 2,260,587 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lil Peep fans?

43.5% of Lil Peep fans are female, 56.5% are male, with an average age of 25.4 years.

03

Which brands do Lil Peep fans like most?

Lil Peep fans show strongest brand affinity for Ghostemane (70.49×), Cheek (rapper) (44.2×), and Taboo (rapper) (33.69×) over the country average.

04

Where do Lil Peep fans live in United States?

Lil Peep fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lil Peep fans also like?

Beyond Lil Peep itself, the audience over-indexes on Cheek (rapper) (44.2×), Taboo (rapper) (33.69×), Joji (38.24×), and Diggy Simmons (59.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Lil Peep audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Peep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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