Lil Peep Audience in United States

Lil Peep logo

Lil Peep has an estimated audience of 2,247,039 people in United States. 43.5% are female, 56.5% are male, average age 25.4. Top regions: California, Texas, Florida. Top brand affinities: Ghostemane, Taboo (rapper), Cheek (rapper), Diddy, Joji.

The average Lil Peep fan in United States is 25.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ghostemane, Taboo (rapper), Cheek (rapper), with strongest over-indexing on Ghostemane (70.49× the country average). Demographically, the Lil Peep audience skews more male with an average age of 25.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Lil Peep fans

Demographic split for Lil Peep audience in United States
MetricValue
Female43.5%
Male56.5%
Average age25.4
Estimated audience size2,247,039

Audience persona

The typical Lil Peep fan in United States is more male, around 25.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ghostemane.

Top regions in United States

Top regions ranked by reach for Lil Peep in United States
RegionReachAffinity
California240,0370.97×
Texas219,7031.14×
Florida143,9040.95×
New York108,8870.87×
Pennsylvania79,9341.06×
Illinois74,9731×
Ohio73,0591.06×
North Carolina72,2881.07×
Georgia71,7021.04×
Michigan58,4661×
Arizona57,4921.25×
Tennessee52,0201.15×
Indiana51,0871.24×
Virginia50,4380.92×
Washington43,8340.97×
New Jersey43,4530.76×
Missouri41,5401.15×
Colorado37,1821.05×
Kentucky36,9211.31×
South Carolina35,4531.05×
Maryland34,4860.89×
Massachusetts33,7870.76×
Louisiana32,1431.11×
Oklahoma31,4081.26×
Alabama31,3331×
Wisconsin29,7090.88×
Minnesota28,3010.88×
Oregon26,2561.02×
Nevada23,5451.08×
Arkansas20,8751.13×
Utah20,6321.03×
Mississippi19,4811.05×
Kansas18,9901.07×
Connecticut18,7000.83×
Iowa17,6650.95×
New Mexico16,2351.44×
West Virginia14,8391.42×
Idaho11,9421.06×
Nebraska10,2340.91×
Maine7,5940.94×
New Hampshire7,1720.81×
Montana6,5701.05×
Rhode Island5,6660.79×
South Dakota5,4451.05×
Hawaii4,8700.5×
Alaska4,5910.96×
North Dakota4,5880.99×
Delaware4,5250.73×
Washington, District of Columbia4,0050.59×
Wyoming3,4471.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lil Peep audience
BrandAffinityCategory
Ghostemane70.49×Music & Radio
Taboo (rapper)33.69×Music & Radio
Cheek (rapper)44.2×Music & Radio
Diddy9.57×Music & Radio
Joji38.24×Music & Radio
Diggy Simmons59.2×Music & Radio
Lil Tracy75.51×Music & Radio
André 300032.65×Music & Radio
Lil Nas X20.74×Music & Radio
Abra (rapper)33.8×Music & Radio
Bow Wow (rapper)21.33×Music & Radio
Everlast (musician)42.55×Music & Radio
Lil Dicky32.41×Music & Radio
Coolio22.22×Music & Radio
bbno$17.43×Music & Radio
Sway (rapper)33.04×Music & Radio
Foxy Brown (rapper)27.63×Music & Radio
Papoose (rapper)26.9×Music & Radio
Big L37.08×Music & Radio
Big Pun26.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lil Peep audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.36
ExtroversionTHRILL1.73
TraditionCONSERVATISM1.35
Social Media UsageJOY1.32
SustainabilityBALANCE1.3
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Lil Peep
CountryShare
United States34.9%
Brazil13.1%
Mexico5.3%

See Lil Peep audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Lil Peep have in United States?

Lil Peep has an estimated audience of 2,247,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Lil Peep fans?

43.5% of Lil Peep fans are female, 56.5% are male, with an average age of 25.4 years.

Which brands do Lil Peep fans like most?

Lil Peep fans show strongest brand affinity for Ghostemane (70.49×), Taboo (rapper) (33.69×), and Cheek (rapper) (44.2×) over the country average.

Where do Lil Peep fans live in United States?

Lil Peep fans in United States are most concentrated in California (reach 240,037), Texas (reach 219,703), and Florida (reach 143,904). These three regions account for the largest share of the active audience.

What other brands do Lil Peep fans also like?

Beyond Lil Peep itself, the audience over-indexes on Taboo (rapper) (33.69×), Cheek (rapper) (44.2×), Diddy (9.57×), and Joji (38.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Peep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.