Diddy Audience in United States
Diddy has an estimated audience of 20,318,666 people in United States. 55.6% are female, 44.4% are male, average age 37.5. Top brand affinities: Elsword, No Escape (1994 film), Home construction, Alaskan Husky, Whataburger.
Top brand affinities include Elsword, No Escape (1994 film), Home construction, with strongest over-indexing on Elsword (21.07× the country average). Demographically, the Diddy audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Diddy fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.5 |
| Estimated audience size | 20,318,666 |
Audience persona
The typical Diddy fan in United States is more female, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 21.07× | Games |
| No Escape (1994 film) | 14.39× | Movies & TV |
| Home construction | 1.6× | Home & Garden |
| Alaskan Husky | 17.02× | Pets & Animals |
| Whataburger | 1.6× | Food & Beverages |
| Litter box | 1.6× | Pets & Animals |
| Gomer Pyle, U.S.M.C. | 19.14× | Movies & TV |
| Nia Jax | 6.82× | Sports |
| Google Photos | 1.74× | Technology & Electronics |
| 3D printing | 1.7× | Technology & Electronics |
| FOX 10 Phoenix | 15.88× | Movies & TV |
| Kendra Scott | 1.84× | Fashion & Accessoires |
| Harlow | 7.35× | Travel & Leisure |
| Bank account | 1.55× | Business & Career |
| Buying a House | 4.27× | Home & Garden |
| Mortgage insurance | 2.3× | Business & Career |
| Noodle (Gorillaz) | 1.77× | Music & Radio |
| Graham Greene | 2.99× | Literature |
| Pro-Ject | 2× | Music & Radio |
| Jarabacoa | 15.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
| Early Adopter Mentality | POWER | 1.23 |
| Family Orientation | CONSERVATISM | 1.14 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.5% |
| United Kingdom | 7.6% |
| Canada | 6.2% |
See Diddy audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
- Drake (12,592,423)
How to read this data
Audience size is the estimated number of people in United States who actively search for Diddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.