Rascasse Audience Intelligence

Diddy Audience in United States

A data profile of the people who buy, follow and care about Diddy in United States — modelled from more than twelve digital signal sources. Diddy has an estimated audience of 15,073,434 people in United States.

#3among Hip hop in United States#75among Person in United States#147in Music & Radio

The average Diddy fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ja Rule, Fat Joe, Faith Evans, with strongest over-indexing on Ja Rule (79.56× the country average).

Demographically, the Diddy audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diddy fan in United States is balanced, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Ja Rule.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diddy profile in United States.

Audience size
15.1M
in United States
Gender
52.3%♀
47.7% male
Age
37.1
average years
Country rank
#2324
Person in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diddy fans

52.3% are female, 47.7% are male, average age 37.1.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Diddy audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.1
Estimated audience size15,073,434
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Diddy audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3925%
40-4922%
50+11%
Fig. 04

Worldwide distribution

54.8%

of the worldwide Diddy audience comes from United States.

Worldwide audience distribution share by country for Diddy
CountryShare
United States54.8%
United Kingdom6.6%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diddy audience in United States is strongest.

Fig. 05

Top regions by affinity

Diddy fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~900K1.45×
02New Jersey~700K1.37×
03New York~1.5M1.33×
04Maryland~500K1.33×
05North Carolina~800K1.29×
06Delaware~70K1.24×
07South Carolina~400K1.21×
08Connecticut~200K1.21×
09Virginia~600K1.20×
10Alabama~300K1.19×
11Pennsylvania~800K1.18×
12Texas~2M1.16×
13Louisiana~300K1.15×
14Kentucky~300K1.15×
15Mississippi~200K1.14×
16Ohio~700K1.13×
17Washington, District of Columbia~70K1.13×
18Florida~1.5M1.12×
19Michigan~600K1.10×
20California~2.5M1.07×
21Indiana~400K1.06×
22Nevada~200K1.04×
23Rhode Island~70K1.04×
24Illinois~700K1.02×
25Massachusetts~400K1.01×
26Arkansas~200K1.01×
27Missouri~300K0.99×
28Oklahoma~200K0.99×
29Tennessee~400K0.96×
30Arizona~400K0.95×
31Washington~400K0.92×
32New Mexico~90K0.92×
33West Virginia~90K0.91×
34Kansas~100K0.89×
35Wisconsin~300K0.87×
36Minnesota~200K0.85×
37Nebraska~80K0.84×
38Hawaii~70K0.84×
39North Dakota~30K0.83×
40Colorado~300K0.82×
41Alaska~40K0.82×
42Iowa~100K0.81×
43South Dakota~40K0.81×
44Oregon~200K0.80×
45New Hampshire~60K0.79×
46Maine~60K0.77×
47Utah~100K0.76×
48Montana~40K0.70×
49Idaho~70K0.69×
50Vermont~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Diddy, United States
0.63×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diddy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diddy audience
#·InterestCategoryAffinity×
01Ja RuleMusic & Radio79.56×
02Fat JoeMusic & Radio38.32×
03Faith EvansMusic & Radio36.40×
04Vanilla IceMusic & Radio29.73×
05Master PMusic & Radio26.27×
06Missy ElliottMusic & Radio25.20×
07AkonMusic & Radio24.99×
08Tyrese GibsonMusic & Radio23.85×
09Erin AndrewsSports20.65×
10LudacrisMusic & Radio19.56×
11NellyMusic & Radio19.44×
12Christina MilianMusic & Radio18.96×
13Toni BraxtonMusic & Radio18.41×
14T.I.Music & Radio18.15×
15Ray JMusic & Radio17.44×
16Jennifer HudsonMusic & Radio14.59×
17Chris MartinMusic & Radio14.33×
18Bernie MacMovies & TV14.29×
19Jaden SmithMovies & TV13.95×
20Janet JacksonMusic & Radio10.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diddy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diddy audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.44×
Urban LifestyleOPEN1.43×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diddy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Pet OwnershipJOY0.77×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diddy have in United States?

Diddy has an estimated audience of 15,073,434 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diddy fans?

52.3% of Diddy fans are female, 47.7% are male, with an average age of 37.1 years.

03

Which brands do Diddy fans like most?

Diddy fans show strongest brand affinity for Ja Rule (79.56×), Fat Joe (38.32×), and Faith Evans (36.4×) over the country average.

04

Where do Diddy fans live in United States?

Diddy fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Diddy fans also like?

Beyond Diddy itself, the audience over-indexes on Fat Joe (38.32×), Faith Evans (36.4×), Vanilla Ice (29.73×), and Jaden Smith (13.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

Related rankings

See Diddy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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