Diddy Audience in United States
Diddy has an estimated audience of 20,318,666 people in United States. 55.6% are female, 44.4% are male, average age 37.5. Top brand affinities: Ja Rule, Bernie Mac, Missy Elliott, August Alsina, Jaden Smith.
Top brand affinities include Ja Rule, Bernie Mac, Missy Elliott, with strongest over-indexing on Ja Rule (75.76× the country average). Demographically, the Diddy audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Diddy fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.5 |
| Estimated audience size | 20,318,666 |
Audience persona
The typical Diddy fan in United States is more female, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Ja Rule.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ja Rule | 75.76× | Music & Radio |
| Bernie Mac | 22.29× | Movies & TV |
| Missy Elliott | 28.46× | Music & Radio |
| August Alsina | 43.95× | Music & Radio |
| Jaden Smith | 19.22× | Movies & TV |
| Autism Awareness | 10.18× | Health |
| Nipsey Hussle | 22.03× | Music & Radio |
| Toni Braxton | 20.59× | Music & Radio |
| Kia Sportage | 21.07× | Cars & Mobility |
| Diabetes mellitus awareness | 6.66× | Health |
| Tyrese Gibson | 22.84× | Music & Radio |
| Fat Joe | 25.53× | Music & Radio |
| Faith Evans | 26.1× | Music & Radio |
| Ludacris | 19.1× | Music & Radio |
| Nelly | 16.53× | Music & Radio |
| Akon | 22.96× | Music & Radio |
| Singer-songwriter | 3.41× | Music & Radio |
| Vanilla Ice | 20.02× | Music & Radio |
| T-Pain | 17.63× | Music & Radio |
| Microblogging | 7.04× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
| Early Adopter Mentality | POWER | 1.23 |
| Family Orientation | CONSERVATISM | 1.14 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.5% |
| United Kingdom | 7.6% |
| Canada | 6.2% |
See Diddy audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
- Drake (12,592,423)
How to read this data
Audience size is the estimated number of people in United States who actively search for Diddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.