Macklemore Audience in United States

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Macklemore has an estimated audience of 850,604 people in United States. 67.9% are female, 32.1% are male, average age 26.1. Top regions: California, Texas, New York. Top brand affinities: Pete Carroll, Nathan Fillion, André 3000, Sepak takraw, Anne Burrell.

The average Macklemore fan in United States is 26.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pete Carroll, Nathan Fillion, André 3000, with strongest over-indexing on Pete Carroll (17.39× the country average). Demographically, the Macklemore audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Macklemore fans

Demographic split for Macklemore audience in United States
MetricValue
Female67.9%
Male32.1%
Average age26.1
Estimated audience size850,604

Audience persona

The typical Macklemore fan in United States is more female, around 26.1 years old, with strong Extroversion tendencies and a notable affinity for Pete Carroll.

Top regions in United States

Top regions ranked by reach for Macklemore in United States
RegionReachAffinity
California102,4661.1×
Texas65,5400.9×
New York54,8441.15×
Washington51,8083.04×
Florida44,2630.77×
Illinois29,6671.05×
Pennsylvania28,5791×
Michigan25,1411.13×
Ohio25,1020.96×
North Carolina22,2840.87×
Georgia22,1040.84×
New Jersey19,5750.9×
Massachusetts18,9421.13×
Virginia18,8380.91×
Arizona16,4440.95×
Tennessee16,1740.95×
Colorado15,1771.13×
Oregon14,7881.52×
Indiana14,4890.93×
Minnesota14,0831.16×
Maryland13,5140.92×
Missouri13,3920.98×
Wisconsin12,2760.96×
Kentucky9,2020.86×
South Carolina9,0700.71×
Nevada8,6161.05×
Connecticut8,4550.99×
Oklahoma8,4090.89×
Alabama8,4050.71×
Louisiana8,3870.76×
Utah8,3711.1×
Iowa6,7350.96×
Kansas5,9040.88×
Arkansas5,2680.75×
Idaho5,0941.19×
Mississippi4,0740.58×
Nebraska4,0650.95×
New Mexico3,5420.83×
New Hampshire3,3120.99×
Washington, District of Columbia3,2491.27×
Maine3,1061.02×
West Virginia3,0590.77×
Hawaii2,9190.8×
Montana2,6921.14×
Rhode Island2,4910.92×
South Dakota2,3451.19×
Alaska1,8571.02×
Delaware1,5890.68×
North Dakota1,5450.88×
Vermont1,5311.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macklemore audience
BrandAffinityCategory
Pete Carroll17.39×Sports
Nathan Fillion13.26×Movies & TV
André 300028.01×Music & Radio
Sepak takraw115.79×Sports
Anne Burrell5.92×Food & Beverages
Friends2.13×Movies & TV
JoJo Siwa7.6×Movies & TV
James Caan11.03×Movies & TV
Euphoria1.59×Movies & TV
Meghan Trainor7.61×Music & Radio
Superman1.51×Movies & TV
Matt Jones35.93×Sports
Alyson Stoner11.3×Movies & TV
Aaron Paul10.62×Movies & TV
Ian Somerhalder9.51×Movies & TV
Sharon Osbourne6.45×Movies & TV
Flo Rida4.89×Music & Radio
Seattle3.18×Travel & Leisure
Atmosphere (music group)11.06×Music & Radio
Fox News Channel1.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macklemore audience
TraitClusterScore
ExtroversionTHRILL2.53
TraditionCONSERVATISM2.3
SustainabilityBALANCE2.18
LGBTQ+ IdentityOPEN2.11
Early Adopter MentalityPOWER1.4
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Macklemore
CountryShare
United States41.0%
Germany9.3%
Canada5.4%

See Macklemore audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Macklemore have in United States?

Macklemore has an estimated audience of 850,604 people in United States, concentrated in California and Texas.

What is the gender split and age of Macklemore fans?

67.9% of Macklemore fans are female, 32.1% are male, with an average age of 26.1 years.

Which brands do Macklemore fans like most?

Macklemore fans show strongest brand affinity for Pete Carroll (17.39×), Nathan Fillion (13.26×), and André 3000 (28.01×) over the country average.

Where do Macklemore fans live in United States?

Macklemore fans in United States are most concentrated in California (reach 102,466), Texas (reach 65,540), and New York (reach 54,844). These three regions account for the largest share of the active audience.

What other brands do Macklemore fans also like?

Beyond Macklemore itself, the audience over-indexes on Nathan Fillion (13.26×), André 3000 (28.01×), Sepak takraw (115.79×), and Anne Burrell (5.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macklemore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.