Rascasse Audience Intelligence

Macklemore Audience in United States

Macklemore has an estimated audience of 798K people in United States.

#183among Hip hop in United States#6099among people in United States#3389in Music & Radio

The average Macklemore fan in United States is 26.9 years old, more female, and lives primarily in California.

By number of fans, Macklemore ranks #81 among the 1357 objects in Hip hop in United States — 0.6× the group median.

Its fans are 5.4 years younger than the group average of 32.3.

Women make up 67.9% of the fan base, 18.9 percentage points more than the group average.

Compared with the other 1356 objects in Hip hop, Macklemore fans stand out for their interest in Sepak takraw, Matt Jones and André 3000.

Most fans live in California, Washington, New York.

Top affinities include Sepak takraw, Matt Jones, André 3000, with strongest over-indexing on Sepak takraw (115.79× the country average).

Demographically, the Macklemore audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Extroversion, Community Orientation.

The typical Macklemore fan in United States is more female, around 26.9 years old, with strong Extroversion tendencies and a notable affinity for Sepak takraw.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
798K
in United States
Gender
67.9%♀
32.1% male
Age
26.9
average years
Country rank
#27497
among all objects in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Macklemore fans

67.9% are female, 32.1% are male, average age 26.9.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Macklemore audience in United States
MetricValue
Female67.9%
Male32.1%
Average age26.9
Estimated audience size798K
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Macklemore audience in United States
Age bracketShare%
16-2460%
25-3421%
35-4410%
45-546%
55+3%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Macklemore audience comes from United States.

Worldwide audience distribution share by country for Macklemore
CountryShare
United States40.7%
Germany7.6%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Macklemore fans by region: top regions in United States
#RegionReachAffinity×
01Washington~50K2.88×
02South Dakota~4K1.94×
03Oregon~10K1.43×
04Idaho~5K1.23×
05Montana~3K1.20×
06Minnesota~20K1.17×
07Washington, District of Columbia~2K1.17×
08Colorado~20K1.11×
09Utah~9K1.10×
10Alaska~2K1.10×
11Michigan~30K1.06×
12Massachusetts~20K1.06×
13North Dakota~2K1.05×
14Vermont~2K1.05×
15Maine~3K1.03×
16Nebraska~5K1.02×
17New York~50K1.00×
18Iowa~8K1.00×
19New Hampshire~3K0.99×
20Connecticut~8K0.98×
21Nevada~8K0.98×
22California~90K0.97×
23Pennsylvania~30K0.96×
24Illinois~30K0.96×
25Wisconsin~10K0.96×
26Missouri~10K0.95×
27Rhode Island~2K0.95×
28Tennessee~20K0.94×
29Ohio~30K0.92×
30Indiana~10K0.92×
31Arizona~20K0.91×
32Kansas~6K0.91×
33Oklahoma~8K0.90×
34Kentucky~9K0.87×
35New Mexico~4K0.87×
36Virginia~20K0.86×
37Maryland~10K0.86×
38Texas~50K0.84×
39North Carolina~20K0.84×
40West Virginia~4K0.84×
41Hawaii~3K0.84×
42New Jersey~20K0.83×
43Georgia~20K0.82×
44Arkansas~6K0.79×
45Louisiana~9K0.77×
46Delaware~2K0.77×
47Alabama~9K0.75×
48Florida~40K0.73×
49South Carolina~10K0.73×
50Mississippi~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Macklemore, United States
0.66×1.00×2.88×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Macklemore audience vs. the country average
#·InterestCategoryAffinity×
01Sepak takrawSports115.79×
02Matt JonesSports35.93×
03André 3000Music & Radio28.01×
04HieroglyphicsMusic & Radio18.20×
05Autumn!Music & Radio18.20×
06Lil DickyMusic & Radio17.45×
07Pete CarrollSports17.39×
08Nathan FillionMovies & TV13.26×
09Alyson StonerMovies & TV11.30×
10Atmosphere (music group)Music & Radio11.06×
11James CaanMovies & TV11.03×
12Aaron PaulMovies & TV10.62×
13Ian SomerhalderMovies & TV9.51×
14Meghan TrainorMusic & Radio7.61×
15JoJo SiwaMovies & TV7.60×
16Sharon OsbourneMovies & TV6.45×
17Flo RidaMusic & Radio4.89×
18Britney SpearsMusic & Radio3.18×
19SeattleTravel & Leisure3.18×
20SupermanMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Macklemore audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Macklemore audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.15×
Community OrientationOPEN1.54×
Risk AppetiteTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Macklemore audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.85×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Macklemore over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/macklemore-5539” · Methodology