Rascasse Audience Intelligence

Macklemore Audience in United States

A data profile of the people who buy, follow and care about Macklemore in United States — modelled from more than twelve digital signal sources. Macklemore has an estimated audience of 798,431 people in United States.

#189among Hip hop in United States#6358among Person in United States#3663in Music & Radio

The average Macklemore fan in United States is 26.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Pete Carroll, Nathan Fillion, Sepak takraw, with strongest over-indexing on Pete Carroll (17.39× the country average).

Demographically, the Macklemore audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macklemore fan in United States is more female, around 26.1 years old, with strong Extroversion tendencies and a notable affinity for Pete Carroll.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macklemore profile in United States.

Audience size
798K
in United States
Gender
67.9%♀
32.1% male
Age
26.1
average years
Country rank
#27493
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Macklemore fans

67.9% are female, 32.1% are male, average age 26.1.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Macklemore audience in United States
MetricValue
Female67.9%
Male32.1%
Average age26.1
Estimated audience size798,431
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Macklemore audience in United States
Age bracketShare%
16-1960%
20-2921%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Macklemore audience comes from United States.

Worldwide audience distribution share by country for Macklemore
CountryShare
United States40.6%
Germany7.6%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macklemore audience in United States is strongest.

Fig. 05

Top regions by affinity

Macklemore fans by region: top regions in United States
#RegionReachAffinity×
01Washington~50K2.88×
02South Dakota~4K1.94×
03Oregon~10K1.43×
04Idaho~5K1.23×
05Montana~3K1.20×
06Minnesota~10K1.17×
07Washington, District of Columbia~3K1.17×
08Colorado~10K1.11×
09Utah~8K1.10×
10Alaska~2K1.10×
11Michigan~20K1.06×
12Massachusetts~20K1.06×
13North Dakota~2K1.05×
14Vermont~2K1.05×
15Maine~3K1.03×
16Nebraska~4K1.02×
17New York~50K1.00×
18Iowa~7K1.00×
19New Hampshire~3K0.99×
20Connecticut~8K0.98×
21Nevada~8K0.98×
22California~90K0.97×
23Pennsylvania~30K0.96×
24Illinois~30K0.96×
25Wisconsin~10K0.96×
26Missouri~10K0.95×
27Rhode Island~3K0.95×
28Tennessee~20K0.94×
29Ohio~20K0.92×
30Indiana~10K0.92×
31Arizona~20K0.91×
32Kansas~6K0.91×
33Oklahoma~8K0.90×
34Kentucky~9K0.87×
35New Mexico~4K0.87×
36Virginia~20K0.86×
37Maryland~10K0.86×
38Texas~60K0.84×
39North Carolina~20K0.84×
40West Virginia~3K0.84×
41Hawaii~3K0.84×
42New Jersey~20K0.83×
43Georgia~20K0.82×
44Arkansas~6K0.79×
45Louisiana~8K0.77×
46Delaware~2K0.77×
47Alabama~9K0.75×
48Florida~40K0.73×
49South Carolina~9K0.73×
50Mississippi~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Macklemore, United States
0.66×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macklemore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macklemore audience
#·InterestCategoryAffinity×
01Sepak takrawSports115.79×
02Matt JonesSports35.93×
03André 3000Music & Radio28.01×
04Lil DickyMusic & Radio17.45×
05Pete CarrollSports17.39×
06Nathan FillionMovies & TV13.26×
07Alyson StonerMovies & TV11.30×
08Atmosphere (music group)Music & Radio11.06×
09James CaanMovies & TV11.03×
10Aaron PaulMovies & TV10.62×
11Ian SomerhalderMovies & TV9.51×
12Meghan TrainorMusic & Radio7.61×
13JoJo SiwaMovies & TV7.60×
14Elizabeth BanksMovies & TV7.28×
15Sharon OsbourneMovies & TV6.45×
16Flo RidaMusic & Radio4.89×
17Britney SpearsMusic & Radio3.18×
18SeattleTravel & Leisure3.18×
19Instant messagingInternet & Social Media1.96×
20SupermanMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macklemore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macklemore audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.15×
Community OrientationOPEN1.54×
Risk AppetiteTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macklemore audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.85×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Macklemore have in United States?

Macklemore has an estimated audience of 798,431 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Macklemore fans?

67.9% of Macklemore fans are female, 32.1% are male, with an average age of 26.1 years.

03

Which brands do Macklemore fans like most?

Macklemore fans show strongest brand affinity for Pete Carroll (17.39×), Nathan Fillion (13.26×), and Sepak takraw (115.79×) over the country average.

04

Where do Macklemore fans live in United States?

Macklemore fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Washington (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Macklemore fans also like?

Beyond Macklemore itself, the audience over-indexes on Nathan Fillion (13.26×), Sepak takraw (115.79×), James Caan (11.03×), and Britney Spears (3.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Macklemore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Macklemore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →