A data profile of the people who buy, follow and care about Screen printing in United States — modelled from more than twelve digital signal sources. Screen printing has an estimated audience of 6,908,288 people in United States.
The average Screen printing fan in United States is 37.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Carhartt, Superman, Planet Fitness, with strongest over-indexing on Carhartt (6.13× the country average).
Demographically, the Screen printing audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Screen printing fan in United States is more female, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Carhartt.
The key figures that characterise the Screen printing profile in United States.
58.9% are female, 41.1% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 37.3 |
| Estimated audience size | 6,908,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
Where the Screen printing audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~100K | 1.49× | |
| 02 | California | ~1M | 1.39× | |
| 03 | Washington | ~200K | 1.38× | |
| 04 | Utah | ~80K | 1.32× | |
| 05 | Arkansas | ~70K | 1.17× | |
| 06 | Idaho | ~40K | 1.15× | |
| 07 | North Carolina | ~200K | 1.14× | |
| 08 | Rhode Island | ~30K | 1.14× | |
| 09 | New Mexico | ~40K | 1.13× | |
| 10 | Texas | ~600K | 1.08× | |
| 11 | Georgia | ~200K | 1.06× | |
| 12 | Arizona | ~100K | 1.06× | |
| 13 | Louisiana | ~90K | 1.06× | |
| 14 | Oklahoma | ~80K | 1.06× | |
| 15 | Montana | ~20K | 1.05× | |
| 16 | Michigan | ~200K | 1.04× | |
| 17 | Alabama | ~100K | 1.04× | |
| 18 | Kansas | ~60K | 1.04× | |
| 19 | Vermont | ~10K | 1.03× | |
| 20 | Nebraska | ~40K | 1.02× | |
| 21 | Kentucky | ~90K | 1.01× | |
| 22 | Mississippi | ~60K | 1.01× | |
| 23 | Maine | ~20K | 1.00× | |
| 24 | Colorado | ~100K | 0.99× | |
| 25 | Illinois | ~200K | 0.98× | |
| 26 | Missouri | ~100K | 0.98× | |
| 27 | Wisconsin | ~100K | 0.98× | |
| 28 | Iowa | ~60K | 0.98× | |
| 29 | Minnesota | ~100K | 0.97× | |
| 30 | New York | ~400K | 0.95× | |
| 31 | Nevada | ~60K | 0.95× | |
| 32 | Tennessee | ~100K | 0.94× | |
| 33 | Massachusetts | ~100K | 0.94× | |
| 34 | South Dakota | ~20K | 0.94× | |
| 35 | Pennsylvania | ~200K | 0.93× | |
| 36 | South Carolina | ~100K | 0.93× | |
| 37 | New Hampshire | ~30K | 0.92× | |
| 38 | Indiana | ~100K | 0.90× | |
| 39 | Hawaii | ~30K | 0.90× | |
| 40 | Delaware | ~20K | 0.90× | |
| 41 | Ohio | ~200K | 0.88× | |
| 42 | North Dakota | ~10K | 0.88× | |
| 43 | New Jersey | ~200K | 0.87× | |
| 44 | Florida | ~400K | 0.86× | |
| 45 | Connecticut | ~60K | 0.86× | |
| 46 | Alaska | ~10K | 0.86× | |
| 47 | Virginia | ~100K | 0.82× | |
| 48 | Washington, District of Columbia | ~20K | 0.81× | |
| 49 | West Virginia | ~30K | 0.80× | |
| 50 | Maryland | ~90K | 0.78× |
The strongest cross-interests of the Screen printing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Print on demand | Home & Garden | 7.96× | ||
| 02 | Canvas print | Home & Garden | 7.53× | ||
| 03 | Carhartt | Fashion & Accessoires | 6.13× | ||
| 04 | Chandelier | Home & Garden | 6.02× | ||
| 05 | Puma | Fashion & Accessoires | 3.61× | ||
| 06 | Balenciaga | Fashion & Accessoires | 3.25× | ||
| 07 | Diaper bag | Kids & Family | 3.08× | ||
| 08 | Streetwear | Fashion & Accessoires | 2.67× | ||
| 09 | Vintage clothing | Fashion & Accessoires | 2.52× | ||
| 10 | Natural skin care | Beauty & Wellness | 2.52× | ||
| 11 | Innovation | Business & Career | 2.19× | ||
| 12 | Planet Fitness | Sports | 2.14× | ||
| 13 | Louis Vuitton | Fashion & Accessoires | 2.12× | ||
| 14 | Nike | Fashion & Accessoires | 2.06× | ||
| 15 | Adidas | Fashion & Accessoires | 2.02× | ||
| 16 | Contemporary art | Arts & Culture | 1.96× | ||
| 17 | Metaphysics | Business & Career | 1.82× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 19 | Hobby Lobby | Home & Garden | 1.69× | ||
| 20 | Superman | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.92× | |
| Design Affinity | PREMIUM | 1.59× | |
| Patriotism | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Tradition | CONSERVATISM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.84× |
Screen printing has an estimated audience of 6,908,288 people in United States, concentrated in California and Texas.
58.9% of Screen printing fans are female, 41.1% are male, with an average age of 37.3 years.
Screen printing fans show strongest brand affinity for Carhartt (6.13×), Superman (1.57×), and Planet Fitness (2.14×) over the country average.
Screen printing fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Screen printing itself, the audience over-indexes on Superman (1.57×), Planet Fitness (2.14×), Streetwear (2.67×), and Do it yourself (DIY) (1.72×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Screen printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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