Canvas print Audience in United States

Canvas print logo

Canvas print has an estimated audience of 4,356,781 people in United States. 61.1% are female, 38.9% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Printmaking, Photo-book, Arts and Crafts movement, Engraving, Easy Canvas Prints.

The average Canvas print fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Printmaking, Photo-book, Arts and Crafts movement, with strongest over-indexing on Printmaking (6.97× the country average). Demographically, the Canvas print audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Canvas print fans

Demographic split for Canvas print audience in United States
MetricValue
Female61.1%
Male38.9%
Average age44.6
Estimated audience size4,356,781

Audience persona

The typical Canvas print fan in United States is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Printmaking.

Top regions in United States

Top regions ranked by reach for Canvas print in United States
RegionReachAffinity
California407,2760.85×
Texas351,8330.94×
Florida275,3450.93×
New York190,3650.78×
Georgia156,9461.17×
Pennsylvania149,9771.02×
North Carolina144,4981.1×
Ohio142,8901.06×
Illinois122,8010.85×
Michigan117,8171.03×
Virginia106,9631.01×
Tennessee101,1521.16×
New Jersey95,1820.86×
Indiana90,9491.14×
Washington80,1850.92×
Missouri79,7941.14×
Alabama78,3221.29×
South Carolina76,4891.17×
Massachusetts75,4280.88×
Arizona73,1250.82×
Maryland69,2120.92×
Louisiana66,6051.19×
Kentucky63,7411.17×
Colorado63,1850.92×
Minnesota62,3021×
Wisconsin61,8850.94×
Oklahoma55,3361.14×
Utah44,0961.13×
Oregon42,5910.85×
Arkansas42,2761.18×
Mississippi41,7981.16×
Iowa40,2121.12×
Kansas36,8391.07×
Connecticut36,5830.84×
Nevada33,9400.81×
Idaho25,5191.17×
Nebraska22,5381.03×
West Virginia22,2871.1×
New Mexico16,6650.76×
Maine16,5691.06×
New Hampshire15,4220.9×
Hawaii13,9810.75×
Montana13,9171.15×
South Dakota13,0311.29×
North Dakota11,8141.32×
Rhode Island11,0650.8×
Delaware10,0050.83×
Washington, District of Columbia8,7990.67×
Alaska6,7680.73×
Wyoming6,6701.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canvas print audience
BrandAffinityCategory
Printmaking6.97×Arts & Culture
Photo-book11.54×Kids & Family
Arts and Crafts movement8.91×Arts & Culture
Engraving4.47×Home & Garden
Easy Canvas Prints29.78×Shopping
Poster6.16×Arts & Culture
Screen printing7.53×Arts & Culture
Calligraphy8.89×Arts & Culture
Laser engraving10.9×Home & Garden
Hobby Lobby2.17×Home & Garden
Watercolor painting3.91×Arts & Culture
Painting1.86×Arts & Culture
Creative Ideas5.22×Home & Garden
Toni Collette9.51×Movies & TV
Art Deco5.78×Arts & Culture
Canvas3.81×Fashion & Accessoires
Wall decal15.73×Home & Garden
Nebraska Basketball8.88×Sports
Scrapbooking4.29×Kids & Family
The Minimalists20.65×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canvas print audience
TraitClusterScore
Design AffinityPREMIUM3.75
Urban LifestyleOPEN1.58
Quality AwarenessPREMIUM1.31
DIY MentalityTHRILL1.29
Family OrientationCONSERVATISM1.28
CreativityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Canvas print
CountryShare
United States35.8%
United Kingdom9.5%
Germany4.5%

See Canvas print audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Canvas print have in United States?

Canvas print has an estimated audience of 4,356,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Canvas print fans?

61.1% of Canvas print fans are female, 38.9% are male, with an average age of 44.6 years.

Which brands do Canvas print fans like most?

Canvas print fans show strongest brand affinity for Printmaking (6.97×), Photo-book (11.54×), and Arts and Crafts movement (8.91×) over the country average.

Where do Canvas print fans live in United States?

Canvas print fans in United States are most concentrated in California (reach 407,276), Texas (reach 351,833), and Florida (reach 275,345). These three regions account for the largest share of the active audience.

What other brands do Canvas print fans also like?

Beyond Canvas print itself, the audience over-indexes on Photo-book (11.54×), Arts and Crafts movement (8.91×), Engraving (4.47×), and Easy Canvas Prints (29.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canvas print. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.