Rascasse Audience Intelligence

Nebraska Basketball Audience in United States

A data profile of the people who buy, follow and care about Nebraska Basketball in United States — modelled from more than twelve digital signal sources. Nebraska Basketball has an estimated audience of 2,350,978 people in United States.

#133among Basketball in United States#221among Team in United States#1121in Sports

The average Nebraska Basketball fan in United States is 27.8 years old, more female, and lives primarily in Nebraska.

The audience is concentrated in Nebraska, Iowa, Illinois.

Top brand affinities include Nebraska Cornhuskers football, Nebraska Cornhuskers baseball, Nebraska Cornhuskers women's volleyball, with strongest over-indexing on Nebraska Cornhuskers football (117.2× the country average).

Demographically, the Nebraska Basketball audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nebraska Basketball fan in United States is more female, around 27.8 years old, with strong Sports Activity tendencies and a notable affinity for Nebraska Cornhuskers football.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nebraska Basketball profile in United States.

Audience size
2.4M
in United States
Gender
55.8%♀
44.2% male
Age
27.8
average years
Country rank
#12505
Team in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nebraska Basketball fans

55.8% are female, 44.2% are male, average age 27.8.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Nebraska Basketball audience in United States
MetricValue
Female55.8%
Male44.2%
Average age27.8
Estimated audience size2,350,978
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Nebraska Basketball audience in United States
Age bracketShare%
16-1962%
20-2913%
30-399%
40-4910%
50+7%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Nebraska Basketball audience comes from United States.

Worldwide audience distribution share by country for Nebraska Basketball
CountryShare
United States96.4%
Canada1.5%
Japan0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nebraska Basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Nebraska Basketball fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~400K31.08×
02Iowa~70K3.62×
03South Dakota~20K2.77×
04Kansas~30K1.64×
05Wyoming~4K0.99×
06Missouri~30K0.72×
07Colorado~20K0.65×
08Indiana~20K0.52×
09Arizona~20K0.48×
10Wisconsin~20K0.47×
11North Dakota~2K0.45×
12Minnesota~20K0.44×
13Illinois~30K0.43×
14Montana~3K0.43×
15Michigan~20K0.38×
16Nevada~8K0.33×
17Kentucky~10K0.32×
18Oklahoma~8K0.32×
19Arkansas~6K0.31×
20Mississippi~6K0.29×
21Alaska~1K0.27×
22Alabama~9K0.26×
23Idaho~3K0.25×
24Hawaii~2K0.24×
25Ohio~20K0.23×
26New Mexico~3K0.23×
27Tennessee~10K0.22×
28Rhode Island~2K0.22×
29Delaware~1K0.22×
30Louisiana~6K0.21×
31West Virginia~2K0.21×
32Washington, District of Columbia~2K0.21×
33North Carolina~10K0.19×
34South Carolina~7K0.19×
35Utah~4K0.19×
36New Hampshire~2K0.19×
37Maine~2K0.19×
38Florida~30K0.18×
39Connecticut~4K0.18×
40Maryland~7K0.17×
41Texas~30K0.16×
42Virginia~10K0.16×
43Oregon~4K0.16×
44Washington~7K0.15×
45Pennsylvania~10K0.14×
46Georgia~10K0.14×
47New Jersey~9K0.14×
48Massachusetts~6K0.13×
49New York~20K0.12×
50California~30K0.11×
Fig. 06

Affinity by region

Affinity by region — Nebraska Basketball, United States
0.11×1.00×31.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nebraska Basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nebraska Basketball audience
#·InterestCategoryAffinity×
01Nebraska Cornhuskers baseballSports270.10×
02Nebraska Cornhuskers women's volleyballSports169.69×
03GunBoundGames157.88×
04Nebraska Cornhuskers footballSports117.20×
05Nebraska CornhuskersSports91.99×
06Man vs FoodMovies & TV52.25×
07University of Nebraska–LincolnBusiness & Career42.32×
08ViasatTechnology & Electronics38.26×
09Tennessee Lady Volunteers basketballSports25.82×
10Nicholas HoultMovies & TV20.00×
11Internet caféInternet & Social Media18.05×
12Omaha, NebraskaTravel & Leisure8.28×
13Auburn Tigers footballSports8.22×
14NebraskaTravel & Leisure6.39×
15South DakotaTravel & Leisure5.68×
16Chicago BearsSports4.11×
17Detroit LionsSports3.94×
18Green Bay PackersSports3.73×
19NFLSports1.94×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nebraska Basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nebraska Basketball audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.36×
SustainabilityBALANCE1.31×
Pet OwnershipJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nebraska Basketball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Convenience OrientationPREMIUM0.66×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nebraska Basketball have in United States?

Nebraska Basketball has an estimated audience of 2,350,978 people in United States, concentrated in Nebraska and Iowa.

02

What is the gender split and age of Nebraska Basketball fans?

55.8% of Nebraska Basketball fans are female, 44.2% are male, with an average age of 27.8 years.

03

Which brands do Nebraska Basketball fans like most?

Nebraska Basketball fans show strongest brand affinity for Nebraska Cornhuskers football (117.2×), Nebraska Cornhuskers baseball (270.1×), and Nebraska Cornhuskers women's volleyball (169.69×) over the country average.

04

Where do Nebraska Basketball fans live in United States?

Nebraska Basketball fans in United States are most concentrated in Nebraska (reach ~400K), Iowa (reach ~70K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nebraska Basketball fans also like?

Beyond Nebraska Basketball itself, the audience over-indexes on Nebraska Cornhuskers baseball (270.1×), Nebraska Cornhuskers women's volleyball (169.69×), Nebraska Cornhuskers (91.99×), and University of Nebraska–Lincoln (42.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Nebraska Basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nebraska Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →