Nebraska Basketball Audience in United States

Nebraska Basketball logo

Nebraska Basketball has an estimated audience of 2,395,306 people in United States. 55.8% are female, 44.2% are male, average age 27.8. Top regions: Nebraska, Iowa, Texas. Top brand affinities: Nebraska Cornhuskers football, Nebraska Cornhuskers baseball, Nebraska Cornhuskers women's volleyball, Nebraska Cornhuskers, University of Nebraska–Lincoln.

The average Nebraska Basketball fan in United States is 27.8 years old, more female, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Iowa, Texas. Top brand affinities include Nebraska Cornhuskers football, Nebraska Cornhuskers baseball, Nebraska Cornhuskers women's volleyball, with strongest over-indexing on Nebraska Cornhuskers football (117.2× the country average). Demographically, the Nebraska Basketball audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Nebraska Basketball fans

Demographic split for Nebraska Basketball audience in United States
MetricValue
Female55.8%
Male44.2%
Average age27.8
Estimated audience size2,395,306

Audience persona

The typical Nebraska Basketball fan in United States is more female, around 27.8 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Nebraska Basketball in United States
RegionReachAffinity
Nebraska392,78932.7×
Iowa60,4993.07×
Texas35,7880.17×
California34,2160.13×
Florida32,2590.2×
Illinois30,2510.38×
Arizona29,0090.59×
Indiana25,4420.58×
Kansas22,0301.17×
Wisconsin21,9960.61×
Colorado21,4670.57×
Missouri20,9080.54×
Michigan20,5240.33×
New York18,8270.14×
Ohio17,4010.24×
North Carolina16,1590.22×
Pennsylvania13,0350.16×
Minnesota12,7780.37×
Georgia12,5590.17×
Tennessee11,3580.24×
Alabama11,3210.34×
New Jersey11,0520.18×
Virginia9,9310.17×
Kentucky9,5360.32×
Nevada9,0470.39×
Maryland8,9500.22×
South Dakota8,8991.61×
Louisiana7,8270.25×
South Carolina7,6180.21×
Mississippi7,0920.36×
Massachusetts6,3000.13×
Washington5,5670.12×
Oklahoma5,4040.2×
Arkansas5,0660.26×
Connecticut4,4270.18×
Oregon3,7630.14×
Utah2,9310.14×
Wyoming2,6270.74×
Montana2,6210.39×
Hawaii2,5020.24×
West Virginia1,9920.18×
North Dakota1,8130.37×
Idaho1,7960.15×
New Mexico1,7530.15×
Rhode Island1,3400.18×
Washington, District of Columbia1,3330.19×
Delaware1,1370.17×
New Hampshire9410.1×
Maine8910.1×
Alaska8010.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nebraska Basketball audience
BrandAffinityCategory
Nebraska Cornhuskers football117.2×Sports
Nebraska Cornhuskers baseball270.1×Sports
Nebraska Cornhuskers women's volleyball169.69×Sports
Nebraska Cornhuskers91.99×Sports
University of Nebraska–Lincoln42.32×Business & Career
Nicholas Hoult20×Movies & TV
Man vs Food52.25×Movies & TV
Viasat38.26×Technology & Electronics
GunBound157.88×Games
NC State Wolfpack football15.54×Sports
Chicago Bears4.11×Sports
Auburn Tigers football8.22×Sports
NFL1.94×Sports
South Dakota5.68×Travel & Leisure
Nebraska6.39×Travel & Leisure
Omaha, Nebraska8.28×Travel & Leisure
Tennessee Lady Volunteers basketball25.82×Sports
Movies1.51×Movies & TV
Internet café18.05×Internet & Social Media
Green Bay Packers3.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nebraska Basketball audience
TraitClusterScore
Family OrientationCONSERVATISM3.57
LGBTQ+ IdentityOPEN3.47
TravellingTHRILL1.57
Price SensitivityPREMIUM1.26
Risk AppetiteTHRILL1.23
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Nebraska Basketball
CountryShare
United States96.5%
Canada1.5%
Japan0.4%

See Nebraska Basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Nebraska Basketball have in United States?

Nebraska Basketball has an estimated audience of 2,395,306 people in United States, concentrated in Nebraska and Iowa.

What is the gender split and age of Nebraska Basketball fans?

55.8% of Nebraska Basketball fans are female, 44.2% are male, with an average age of 27.8 years.

Which brands do Nebraska Basketball fans like most?

Nebraska Basketball fans show strongest brand affinity for Nebraska Cornhuskers football (117.2×), Nebraska Cornhuskers baseball (270.1×), and Nebraska Cornhuskers women's volleyball (169.69×) over the country average.

Where do Nebraska Basketball fans live in United States?

Nebraska Basketball fans in United States are most concentrated in Nebraska (reach 392,789), Iowa (reach 60,499), and Texas (reach 35,788). These three regions account for the largest share of the active audience.

What other brands do Nebraska Basketball fans also like?

Beyond Nebraska Basketball itself, the audience over-indexes on Nebraska Cornhuskers baseball (270.1×), Nebraska Cornhuskers women's volleyball (169.69×), Nebraska Cornhuskers (91.99×), and University of Nebraska–Lincoln (42.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nebraska Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.