Nebraska Cornhuskers Audience in United States

Nebraska Cornhuskers has an estimated audience of 1,074,556 people in United States. 45.3% are female, 54.7% are male, average age 39.4. Top regions: Nebraska, Texas, Iowa. Top brand affinities: Ulysses S. Grant, UK garage, Nebraska Cornhuskers football, Jesse Plemons, Natural rubber.
The average Nebraska Cornhuskers fan in United States is 39.4 years old, balanced, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Texas, Iowa. Top brand affinities include Ulysses S. Grant, UK garage, Nebraska Cornhuskers football, with strongest over-indexing on Ulysses S. Grant (21.43× the country average). Demographically, the Nebraska Cornhuskers audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Nebraska Cornhuskers fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 39.4 |
| Estimated audience size | 1,074,556 |
Audience persona
The typical Nebraska Cornhuskers fan in United States is balanced, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Ulysses S. Grant.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Nebraska | 141,245 | 26.21× |
| Texas | 28,106 | 0.3× |
| Iowa | 25,747 | 2.91× |
| California | 22,067 | 0.19× |
| Colorado | 17,444 | 1.03× |
| Florida | 15,965 | 0.22× |
| Missouri | 13,450 | 0.78× |
| Arizona | 12,298 | 0.56× |
| Kansas | 11,942 | 1.41× |
| Illinois | 10,306 | 0.29× |
| South Dakota | 9,632 | 3.88× |
| Minnesota | 9,365 | 0.61× |
| New York | 9,312 | 0.16× |
| Ohio | 8,539 | 0.26× |
| Georgia | 7,011 | 0.21× |
| Pennsylvania | 6,549 | 0.18× |
| North Carolina | 6,182 | 0.19× |
| Tennessee | 5,888 | 0.27× |
| Virginia | 5,758 | 0.22× |
| Indiana | 5,563 | 0.28× |
| Washington | 5,474 | 0.25× |
| Wisconsin | 5,381 | 0.33× |
| Arkansas | 5,259 | 0.59× |
| Michigan | 5,234 | 0.19× |
| Oklahoma | 5,186 | 0.43× |
| South Carolina | 4,790 | 0.3× |
| Nevada | 3,844 | 0.37× |
| New Jersey | 3,720 | 0.14× |
| Wyoming | 3,653 | 2.29× |
| Massachusetts | 3,414 | 0.16× |
| Alabama | 3,411 | 0.23× |
| Oregon | 3,339 | 0.27× |
| Kentucky | 2,734 | 0.2× |
| Louisiana | 2,554 | 0.18× |
| Maryland | 2,528 | 0.14× |
| Mississippi | 2,373 | 0.27× |
| Utah | 2,364 | 0.25× |
| Montana | 2,260 | 0.76× |
| Idaho | 1,980 | 0.37× |
| North Dakota | 1,862 | 0.84× |
| New Mexico | 1,771 | 0.33× |
| Connecticut | 1,595 | 0.15× |
| Hawaii | 1,182 | 0.26× |
| West Virginia | 866 | 0.17× |
| Maine | 820 | 0.21× |
| New Hampshire | 731 | 0.17× |
| Alaska | 679 | 0.3× |
| Washington, District of Columbia | 647 | 0.2× |
| Rhode Island | 640 | 0.19× |
| Delaware | 382 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ulysses S. Grant | 21.43× | Politics & Society |
| UK garage | 5.03× | Music & Radio |
| Nebraska Cornhuskers football | 3.04× | Sports |
| Jesse Plemons | 2.84× | Movies & TV |
| Natural rubber | 1.53× | Cars & Mobility |
| Pillow | 1.52× | Home & Garden |
| Sailor | 3.42× | Travel & Leisure |
| Unique Gifts | 1.53× | Shopping |
| Jaws | 3.51× | Movies & TV |
| Historic site | 2.62× | Arts & Culture |
| Nebraska | 1.64× | Travel & Leisure |
| Noodle (Gorillaz) | 2.09× | Music & Radio |
| Nipsey Hussle | 3.23× | Music & Radio |
| JDSU | 1.66× | Business & Career |
| Charlamagne Tha God | 5.1× | Movies & TV |
| Urban horticulture | 1.79× | Home & Garden |
| Kerang | 3.46× | Travel & Leisure |
| Queens College, City University of New York | 3.55× | Business & Career |
| Chandrakasem Rajabhat University | 11.43× | Business & Career |
| South Asian cuisine | 4.13× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.23 |
| Price Sensitivity | PREMIUM | 1.11 |
| Community Orientation | OPEN | 1.08 |
| Travelling | THRILL | 1.07 |
| Pet Ownership | JOY | 1.01 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.3% |
| Germany | 1.6% |
| United Kingdom | 1.6% |
See Nebraska Cornhuskers audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Nebraska Cornhuskers have in United States?
Nebraska Cornhuskers has an estimated audience of 1,074,556 people in United States, concentrated in Nebraska and Texas.
What is the gender split and age of Nebraska Cornhuskers fans?
45.3% of Nebraska Cornhuskers fans are female, 54.7% are male, with an average age of 39.4 years.
Which brands do Nebraska Cornhuskers fans like most?
Nebraska Cornhuskers fans show strongest brand affinity for Ulysses S. Grant (21.43×), UK garage (5.03×), and Nebraska Cornhuskers football (3.04×) over the country average.
Where do Nebraska Cornhuskers fans live in United States?
Nebraska Cornhuskers fans in United States are most concentrated in Nebraska (reach 141,245), Texas (reach 28,106), and Iowa (reach 25,747). These three regions account for the largest share of the active audience.
What other brands do Nebraska Cornhuskers fans also like?
Beyond Nebraska Cornhuskers itself, the audience over-indexes on UK garage (5.03×), Nebraska Cornhuskers football (3.04×), Jesse Plemons (2.84×), and Natural rubber (1.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nebraska Cornhuskers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.