Nebraska Cornhuskers Audience in United States

Nebraska Cornhuskers has an estimated audience of 1,074,556 people in United States. 45.3% are female, 54.7% are male, average age 39.4. Top regions: Nebraska, Texas, Iowa. Top brand affinities: Nebraska Basketball, Florida Lottery, Nebraska Cornhuskers football, Oregon Ducks football, Beach volleyball.

The average Nebraska Cornhuskers fan in United States is 39.4 years old, balanced, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Texas, Iowa. Top brand affinities include Nebraska Basketball, Florida Lottery, Nebraska Cornhuskers football, with strongest over-indexing on Nebraska Basketball (69.11× the country average). Demographically, the Nebraska Cornhuskers audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Nebraska Cornhuskers fans

Demographic split for Nebraska Cornhuskers audience in United States
MetricValue
Female45.3%
Male54.7%
Average age39.4
Estimated audience size1,074,556

Audience persona

The typical Nebraska Cornhuskers fan in United States is balanced, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska Basketball.

Top regions in United States

Top regions ranked by reach for Nebraska Cornhuskers in United States
RegionReachAffinity
Nebraska141,24526.21×
Texas28,1060.3×
Iowa25,7472.91×
California22,0670.19×
Colorado17,4441.03×
Florida15,9650.22×
Missouri13,4500.78×
Arizona12,2980.56×
Kansas11,9421.41×
Illinois10,3060.29×
South Dakota9,6323.88×
Minnesota9,3650.61×
New York9,3120.16×
Ohio8,5390.26×
Georgia7,0110.21×
Pennsylvania6,5490.18×
North Carolina6,1820.19×
Tennessee5,8880.27×
Virginia5,7580.22×
Indiana5,5630.28×
Washington5,4740.25×
Wisconsin5,3810.33×
Arkansas5,2590.59×
Michigan5,2340.19×
Oklahoma5,1860.43×
South Carolina4,7900.3×
Nevada3,8440.37×
New Jersey3,7200.14×
Wyoming3,6532.29×
Massachusetts3,4140.16×
Alabama3,4110.23×
Oregon3,3390.27×
Kentucky2,7340.2×
Louisiana2,5540.18×
Maryland2,5280.14×
Mississippi2,3730.27×
Utah2,3640.25×
Montana2,2600.76×
Idaho1,9800.37×
North Dakota1,8620.84×
New Mexico1,7710.33×
Connecticut1,5950.15×
Hawaii1,1820.26×
West Virginia8660.17×
Maine8200.21×
New Hampshire7310.17×
Alaska6790.3×
Washington, District of Columbia6470.2×
Rhode Island6400.19×
Delaware3820.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nebraska Cornhuskers audience
BrandAffinityCategory
Nebraska Basketball69.11×Sports
Florida Lottery20×Games
Nebraska Cornhuskers football29.37×Sports
Oregon Ducks football26.3×Sports
Beach volleyball21.43×Sports
Ohio State Buckeyes football14.81×Sports
Planet Fitness4.04×Sports
Astro (Malaysian satellite television)20×Movies & TV
Tennessee Volunteers football9.28×Sports
Diaper bag5.43×Kids & Family
Moto Guzzi21.27×Cars & Mobility
Texas Longhorns football9.55×Sports
Miami Hurricanes football9.74×Sports
Bass guitar3.25×Music & Radio
Auburn Tigers football7.32×Sports
Ohio State University6.35×Business & Career
Clarinet5.6×Music & Radio
Bad Santa17.22×Movies & TV
Powerball2.5×Games
NBA Finals2.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nebraska Cornhuskers audience
TraitClusterScore
Family OrientationCONSERVATISM1.23
Price SensitivityPREMIUM1.11
Community OrientationOPEN1.08
TravellingTHRILL1.07
Pet OwnershipJOY1.01
Social Media UsageJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for Nebraska Cornhuskers
CountryShare
United States89.3%
Germany1.6%
United Kingdom1.6%

See Nebraska Cornhuskers audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Nebraska Cornhuskers have in United States?

Nebraska Cornhuskers has an estimated audience of 1,074,556 people in United States, concentrated in Nebraska and Texas.

What is the gender split and age of Nebraska Cornhuskers fans?

45.3% of Nebraska Cornhuskers fans are female, 54.7% are male, with an average age of 39.4 years.

Which brands do Nebraska Cornhuskers fans like most?

Nebraska Cornhuskers fans show strongest brand affinity for Nebraska Basketball (69.11×), Florida Lottery (20×), and Nebraska Cornhuskers football (29.37×) over the country average.

Where do Nebraska Cornhuskers fans live in United States?

Nebraska Cornhuskers fans in United States are most concentrated in Nebraska (reach 141,245), Texas (reach 28,106), and Iowa (reach 25,747). These three regions account for the largest share of the active audience.

What other brands do Nebraska Cornhuskers fans also like?

Beyond Nebraska Cornhuskers itself, the audience over-indexes on Florida Lottery (20×), Nebraska Cornhuskers football (29.37×), Oregon Ducks football (26.3×), and Beach volleyball (21.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nebraska Cornhuskers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.