Northwestern University Audience in United States
Northwestern University has an estimated audience of 3,831,755 people in United States. 51.0% are female, 49.0% are male, average age 39.3. Top regions: Illinois, California, Texas. Top brand affinities: Georgetown University, Colgate University, Drake University, Indiana Hoosiers football, Yale University.
The average Northwestern University fan in United States is 39.3 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Georgetown University, Colgate University, Drake University, with strongest over-indexing on Georgetown University (13.1× the country average). Demographically, the Northwestern University audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Northwestern University fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.3 |
| Estimated audience size | 3,831,755 |
Audience persona
The typical Northwestern University fan in United States is balanced, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Georgetown University.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 1,098,651 | 8.61× |
| California | 450,984 | 1.07× |
| Texas | 299,747 | 0.91× |
| New York | 221,991 | 1.04× |
| Florida | 170,826 | 0.66× |
| Pennsylvania | 119,374 | 0.93× |
| Michigan | 111,891 | 1.12× |
| Georgia | 105,137 | 0.89× |
| New Jersey | 104,652 | 1.07× |
| Ohio | 96,620 | 0.82× |
| Washington | 96,351 | 1.25× |
| North Carolina | 94,891 | 0.82× |
| Massachusetts | 93,860 | 1.24× |
| Virginia | 93,275 | 1× |
| Indiana | 81,148 | 1.16× |
| Maryland | 76,429 | 1.16× |
| Wisconsin | 73,768 | 1.28× |
| Minnesota | 73,104 | 1.33× |
| Missouri | 63,450 | 1.03× |
| Arizona | 54,599 | 0.7× |
| Tennessee | 53,927 | 0.7× |
| Colorado | 50,745 | 0.84× |
| Louisiana | 49,550 | 1× |
| Oregon | 48,349 | 1.1× |
| Connecticut | 43,649 | 1.14× |
| South Carolina | 37,677 | 0.65× |
| Iowa | 31,507 | 1× |
| Kentucky | 30,126 | 0.63× |
| Alabama | 29,885 | 0.56× |
| Oklahoma | 29,531 | 0.69× |
| Kansas | 23,916 | 0.79× |
| Nevada | 20,898 | 0.56× |
| Arkansas | 20,151 | 0.64× |
| Mississippi | 19,804 | 0.63× |
| Utah | 19,254 | 0.56× |
| Nebraska | 17,532 | 0.91× |
| Washington, District of Columbia | 15,844 | 1.38× |
| Hawaii | 14,506 | 0.88× |
| Idaho | 11,446 | 0.6× |
| New Mexico | 10,620 | 0.55× |
| New Hampshire | 9,493 | 0.63× |
| Rhode Island | 9,333 | 0.77× |
| Maine | 9,297 | 0.68× |
| West Virginia | 8,137 | 0.46× |
| Delaware | 8,033 | 0.76× |
| Montana | 7,078 | 0.67× |
| South Dakota | 6,464 | 0.73× |
| Vermont | 5,386 | 0.8× |
| North Dakota | 4,673 | 0.59× |
| Alaska | 4,439 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Georgetown University | 13.1× | Business & Career |
| Colgate University | 16.31× | Business & Career |
| Drake University | 14.34× | Business & Career |
| Indiana Hoosiers football | 5.86× | Sports |
| Yale University | 14.88× | Business & Career |
| Vanderbilt University | 10.2× | Business & Career |
| Carnegie Mellon University | 16.89× | Business & Career |
| Princeton University | 13.88× | Business & Career |
| Movies | 1.51× | Movies & TV |
| University of Chicago | 18.94× | Business & Career |
| Duke University | 10.99× | Business & Career |
| Georgia Institute of Technology | 22.02× | Business & Career |
| Johns Hopkins University | 12.05× | Business & Career |
| University of Michigan | 7.39× | Business & Career |
| Imperial College London | 25.6× | Business & Career |
| Nottingham Trent University | 32.69× | Business & Career |
| Columbia University | 8.12× | Business & Career |
| Middlebury College | 30.23× | Business & Career |
| University of Illinois at Urbana–Champaign | 14.24× | Business & Career |
| University of Edinburgh | 29.01× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.43 |
| Early Adopter Mentality | POWER | 1.3 |
| Family Orientation | CONSERVATISM | 1.28 |
| Design Affinity | PREMIUM | 1.17 |
| Indulgence | JOY | 1.14 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.5% |
| China | 8.9% |
| United Kingdom | 3.9% |
See Northwestern University audiences in other countries
- Northwestern University — Germany
- Northwestern University — United Kingdom
- Northwestern University — France
- Northwestern University — Italy
- Northwestern University — Spain
- Northwestern University — Brazil
- Northwestern University — Japan
- Northwestern University — South Korea
- Northwestern University — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Northwestern University have in United States?
Northwestern University has an estimated audience of 3,831,755 people in United States, concentrated in Illinois and California.
What is the gender split and age of Northwestern University fans?
51.0% of Northwestern University fans are female, 49.0% are male, with an average age of 39.3 years.
Which brands do Northwestern University fans like most?
Northwestern University fans show strongest brand affinity for Georgetown University (13.1×), Colgate University (16.31×), and Drake University (14.34×) over the country average.
Where do Northwestern University fans live in United States?
Northwestern University fans in United States are most concentrated in Illinois (reach 1,098,651), California (reach 450,984), and Texas (reach 299,747). These three regions account for the largest share of the active audience.
What other brands do Northwestern University fans also like?
Beyond Northwestern University itself, the audience over-indexes on Colgate University (16.31×), Drake University (14.34×), Indiana Hoosiers football (5.86×), and Yale University (14.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Northwestern University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.