Rascasse Audience Intelligence

Northwestern University Audience in United States

A data profile of the people who buy, follow and care about Northwestern University in United States — modelled from more than twelve digital signal sources. Northwestern University has an estimated audience of 3,831,755 people in United States.

#27among University in United States#601among POI in United States#740in Business & Career

The average Northwestern University fan in United States is 39.3 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Washington.

Top brand affinities include San Bernardino Valley College, Georgetown University, Colgate University, with strongest over-indexing on San Bernardino Valley College (21.53× the country average).

Demographically, the Northwestern University audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northwestern University fan in United States is balanced, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for San Bernardino Valley College.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northwestern University profile in United States.

Audience size
3.8M
in United States
Gender
51.0%♀
49.0% male
Age
39.3
average years
Country rank
#8321
POI in United States
Fig. 01

Search interest · 12-month trend

-92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northwestern University fans

51.0% are female, 49.0% are male, average age 39.3.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Northwestern University audience in United States
MetricValue
Female51.0%
Male49.0%
Average age39.3
Estimated audience size3,831,755
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Northwestern University audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

63.4%

of the worldwide Northwestern University audience comes from United States.

Worldwide audience distribution share by country for Northwestern University
CountryShare
United States63.4%
China8.9%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northwestern University audience in United States is strongest.

Fig. 05

Top regions by affinity

Northwestern University fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~900K7.38×
02Washington~300K3.94×
03Oregon~60K1.32×
04Minnesota~70K1.20×
05Delaware~10K1.20×
06Washington, District of Columbia~10K1.14×
07Wisconsin~60K1.11×
08Indiana~80K1.08×
09Massachusetts~80K1.06×
10Michigan~100K1.05×
11Nebraska~20K1.01×
12Missouri~60K1.00×
13Maryland~70K0.99×
14Louisiana~50K0.99×
15Connecticut~40K0.99×
16Iowa~30K0.96×
17Hawaii~20K0.94×
18California~400K0.92×
19New Jersey~90K0.89×
20Virginia~80K0.89×
21New York~200K0.87×
22Montana~9K0.87×
23South Dakota~8K0.87×
24Pennsylvania~100K0.86×
25Vermont~6K0.85×
26Kansas~20K0.83×
27Texas~300K0.81×
28Colorado~50K0.81×
29Idaho~10K0.78×
30Rhode Island~9K0.77×
31Alaska~6K0.77×
32North Dakota~6K0.76×
33Ohio~90K0.75×
34Maine~10K0.74×
35Georgia~90K0.73×
36Oklahoma~30K0.72×
37North Carolina~80K0.71×
38New Hampshire~10K0.71×
39Arizona~50K0.70×
40Arkansas~20K0.67×
41Tennessee~50K0.66×
42Mississippi~20K0.66×
43Kentucky~30K0.63×
44New Mexico~10K0.63×
45West Virginia~10K0.62×
46South Carolina~30K0.60×
47Utah~20K0.60×
48Nevada~20K0.58×
49Florida~100K0.57×
50Alabama~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Northwestern University, United States
0.57×1.00×7.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northwestern University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northwestern University audience
#·InterestCategoryAffinity×
01Nottingham Trent UniversityBusiness & Career32.69×
02Middlebury CollegeBusiness & Career30.23×
03Imperial College LondonBusiness & Career25.60×
04Georgia Institute of TechnologyBusiness & Career22.02×
05San Bernardino Valley CollegeBusiness & Career21.53×
06University of ChicagoBusiness & Career18.94×
07Carnegie Mellon UniversityBusiness & Career16.89×
08Colgate UniversityBusiness & Career16.31×
09Yale UniversityBusiness & Career14.88×
10Drake UniversityBusiness & Career14.34×
11Princeton UniversityBusiness & Career13.88×
12Georgetown UniversityBusiness & Career13.10×
13Johns Hopkins UniversityBusiness & Career12.05×
14Duke UniversityBusiness & Career10.99×
15Vanderbilt UniversityBusiness & Career10.20×
16Columbia UniversityBusiness & Career8.12×
17University of MichiganBusiness & Career7.39×
18Indiana Hoosiers footballSports5.86×
19Mitch McConnellPolitics & Society2.04×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northwestern University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northwestern University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.49×
Early Adopter MentalityPOWER1.38×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northwestern University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
DIY MentalityTHRILL1.00×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northwestern University have in United States?

Northwestern University has an estimated audience of 3,831,755 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Northwestern University fans?

51.0% of Northwestern University fans are female, 49.0% are male, with an average age of 39.3 years.

03

Which brands do Northwestern University fans like most?

Northwestern University fans show strongest brand affinity for San Bernardino Valley College (21.53×), Georgetown University (13.1×), and Colgate University (16.31×) over the country average.

04

Where do Northwestern University fans live in United States?

Northwestern University fans in United States are most concentrated in Illinois (reach ~900K), California (reach ~400K), and Washington (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Northwestern University fans also like?

Beyond Northwestern University itself, the audience over-indexes on Georgetown University (13.1×), Colgate University (16.31×), Drake University (14.34×), and Indiana Hoosiers football (5.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Northwestern University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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