University of Michigan Audience in United States

University of Michigan logo

University of Michigan has an estimated audience of 5,902,209 people in United States. 41.4% are female, 58.6% are male, average age 40.3. Top regions: Michigan, California, New York. Top brand affinities: Detroit Tigers, Jim Harbaugh, Movies, Detroit Lions, Michigan Lottery.

The average University of Michigan fan in United States is 40.3 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, New York. Top brand affinities include Detroit Tigers, Jim Harbaugh, Movies, with strongest over-indexing on Detroit Tigers (5.1× the country average). Demographically, the University of Michigan audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Michigan fans

Demographic split for University of Michigan audience in United States
MetricValue
Female41.4%
Male58.6%
Average age40.3
Estimated audience size5,902,209

Audience persona

The typical University of Michigan fan in United States is more male, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for University of Michigan in United States
RegionReachAffinity
Michigan1,551,58710.05×
California611,6030.94×
New York418,0541.27×
Texas381,2490.75×
Illinois374,1321.9×
Florida294,1260.74×
Ohio233,9711.29×
New Jersey191,7071.28×
Pennsylvania180,8200.91×
Massachusetts162,1881.39×
Virginia149,1381.04×
Georgia143,0320.79×
North Carolina132,2640.74×
Indiana131,2021.22×
Washington124,1791.05×
Maryland119,0561.17×
Minnesota100,3411.19×
Wisconsin89,7041.01×
Arizona83,6660.69×
Tennessee81,4840.69×
Connecticut75,8951.28×
Colorado71,1380.76×
Missouri65,8950.69×
Oregon49,1660.73×
South Carolina49,0150.55×
Kentucky45,4190.61×
Alabama43,6850.53×
Louisiana38,4310.5×
Iowa35,5290.73×
Nevada32,0150.56×
Oklahoma29,6850.45×
Kansas27,1830.58×
Washington, District of Columbia27,0211.52×
Utah25,8760.49×
Arkansas25,0010.51×
Mississippi22,9240.47×
New Hampshire18,5240.8×
Hawaii18,5090.73×
Nebraska16,9510.57×
Idaho16,1680.55×
Rhode Island16,1630.86×
New Mexico15,7250.53×
West Virginia15,4790.56×
Maine14,8490.7×
Delaware11,9990.74×
Montana9,4040.57×
Vermont8,9600.86×
North Dakota8,6890.72×
South Dakota8,5660.63×
Alaska7,9310.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Michigan audience
BrandAffinityCategory
Detroit Tigers5.1×Sports
Jim Harbaugh11.7×Sports
Movies1.51×Movies & TV
Detroit Lions3.53×Sports
Michigan Lottery4.85×Games
Adam Schefter10.78×Sports
Detroit Pistons4.23×Sports
Michigan State Spartans football7.81×Sports
Michigan2.6×Travel & Leisure
Aaron Rodgers3.12×Sports
Eastern Time Zone1.95×Politics & Society
Rugby league2.25×Sports
Michigan Wolverines11.1×Sports
Green Bay Packers2.79×Sports
Chicago Bears2.63×Sports
Michigan State University6.8×Business & Career
ESPN1.97×Movies & TV
CBS Sports2.39×Movies & TV
MLB1.67×Sports
Team sport1.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Michigan audience
TraitClusterScore
SustainabilityBALANCE1.13
ExtroversionTHRILL1.13
Sports ActivityPOWER1.11
Career OrientationPOWER1.11
IndulgenceJOY1.05
Early Adopter MentalityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for University of Michigan
CountryShare
United States73.0%
China5.2%
India2.1%

See University of Michigan audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Michigan have in United States?

University of Michigan has an estimated audience of 5,902,209 people in United States, concentrated in Michigan and California.

What is the gender split and age of University of Michigan fans?

41.4% of University of Michigan fans are female, 58.6% are male, with an average age of 40.3 years.

Which brands do University of Michigan fans like most?

University of Michigan fans show strongest brand affinity for Detroit Tigers (5.1×), Jim Harbaugh (11.7×), and Movies (1.51×) over the country average.

Where do University of Michigan fans live in United States?

University of Michigan fans in United States are most concentrated in Michigan (reach 1,551,587), California (reach 611,603), and New York (reach 418,054). These three regions account for the largest share of the active audience.

What other brands do University of Michigan fans also like?

Beyond University of Michigan itself, the audience over-indexes on Jim Harbaugh (11.7×), Movies (1.51×), Detroit Lions (3.53×), and Michigan Lottery (4.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.