Rascasse Audience Intelligence

University of Michigan Audience in United States

A data profile of the people who buy, follow and care about University of Michigan in United States — modelled from more than twelve digital signal sources. University of Michigan has an estimated audience of 5,902,209 people in United States.

#6among University in United States#389among POI in United States#538in Business & Career

The average University of Michigan fan in United States is 40.3 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Detroit Tigers, Jim Harbaugh, Movies, with strongest over-indexing on Detroit Tigers (5.1× the country average).

Demographically, the University of Michigan audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Michigan fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Detroit Tigers.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Michigan profile in United States.

Audience size
5.9M
in United States
Gender
41.4%♀
58.6% male
Age
40.3
average years
Country rank
#5780
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Michigan fans

41.4% are female, 58.6% are male, average age 40.3.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for University of Michigan audience in United States
MetricValue
Female41.4%
Male58.6%
Average age40.3
Estimated audience size5,902,209
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the University of Michigan audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

72.9%

of the worldwide University of Michigan audience comes from United States.

Worldwide audience distribution share by country for University of Michigan
CountryShare
United States72.9%
China5.2%
India2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~1.5M10.41×
02Illinois~400K1.81×
03Washington, District of Columbia~30K1.46×
04Massachusetts~200K1.30×
05Ohio~200K1.26×
06Indiana~100K1.25×
07Connecticut~70K1.22×
08New Jersey~200K1.19×
09New York~400K1.15×
10Maryland~100K1.12×
11Minnesota~90K1.11×
12Virginia~200K1.06×
13Wisconsin~90K1.01×
14Washington~100K0.97×
15Vermont~9K0.91×
16California~600K0.89×
17Pennsylvania~200K0.88×
18Rhode Island~20K0.85×
19North Dakota~10K0.83×
20New Hampshire~20K0.81×
21Hawaii~20K0.79×
22Delaware~10K0.78×
23Colorado~70K0.77×
24Iowa~40K0.76×
25Texas~400K0.75×
26Georgia~100K0.75×
27South Dakota~10K0.74×
28Maine~20K0.73×
29Alaska~9K0.73×
30North Carolina~100K0.71×
31Missouri~70K0.71×
32Oregon~50K0.70×
33Florida~300K0.69×
34Arizona~80K0.68×
35Tennessee~80K0.68×
36Kentucky~50K0.67×
37Montana~10K0.67×
38Nebraska~20K0.64×
39Kansas~30K0.63×
40Idaho~20K0.60×
41Nevada~30K0.59×
42New Mexico~20K0.59×
43West Virginia~20K0.58×
44South Carolina~50K0.56×
45Arkansas~30K0.56×
46Alabama~50K0.55×
47Utah~30K0.55×
48Mississippi~30K0.53×
49Louisiana~40K0.52×
50Oklahoma~30K0.50×
Fig. 06

Affinity by region

Affinity by region — University of Michigan, United States
0.50×1.00×10.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Michigan audience
#·InterestCategoryAffinity×
01Jim HarbaughSports11.70×
02Michigan WolverinesSports11.10×
03Adam SchefterSports10.78×
04Michigan State Spartans footballSports7.81×
05Michigan State UniversityBusiness & Career6.80×
06Utah Utes footballSports6.45×
07Detroit TigersSports5.10×
08Michigan LotteryGames4.85×
09Detroit PistonsSports4.23×
10Detroit LionsSports3.53×
11Aaron RodgersSports3.12×
12Green Bay PackersSports2.79×
13Chicago BearsSports2.63×
14MichiganTravel & Leisure2.60×
15CBS SportsMovies & TV2.39×
16Rugby leagueSports2.25×
17ESPNMovies & TV1.97×
18Eastern Time ZonePolitics & Society1.95×
19MLBSports1.67×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Michigan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
Convenience OrientationPREMIUM1.14×
Family OrientationCONSERVATISM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Michigan audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
MindfulnessBALANCE0.86×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Michigan have in United States?

University of Michigan has an estimated audience of 5,902,209 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of University of Michigan fans?

41.4% of University of Michigan fans are female, 58.6% are male, with an average age of 40.3 years.

03

Which brands do University of Michigan fans like most?

University of Michigan fans show strongest brand affinity for Detroit Tigers (5.1×), Jim Harbaugh (11.7×), and Movies (1.51×) over the country average.

04

Where do University of Michigan fans live in United States?

University of Michigan fans in United States are most concentrated in Michigan (reach ~1.5M), California (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do University of Michigan fans also like?

Beyond University of Michigan itself, the audience over-indexes on Jim Harbaugh (11.7×), Movies (1.51×), Detroit Pistons (4.23×), and Michigan Lottery (4.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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