Rascasse Audience Intelligence

Michigan Wolverines Audience in United States

A data profile of the people who buy, follow and care about Michigan Wolverines in United States — modelled from more than twelve digital signal sources. Michigan Wolverines has an estimated audience of 1,829,647 people in United States.

#253among Team in United States#1365in Sports

The average Michigan Wolverines fan in United States is 38.6 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Florida.

Top brand affinities include Detroit Tigers, Michigan State University, Detroit Red Wings, with strongest over-indexing on Detroit Tigers (11.26× the country average).

Demographically, the Michigan Wolverines audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan Wolverines fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Detroit Tigers.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan Wolverines profile in United States.

Audience size
1.8M
in United States
Gender
33.0%♀
67.0% male
Age
38.6
average years
Country rank
#15267
Team in United States
Fig. 01

Search interest · 12-month trend

+102%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan Wolverines fans

33.0% are female, 67.0% are male, average age 38.6.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Michigan Wolverines audience in United States
MetricValue
Female33.0%
Male67.0%
Average age38.6
Estimated audience size1,829,647
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Michigan Wolverines audience in United States
Age bracketShare%
16-1927%
20-2915%
30-3916%
40-4920%
50+23%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Michigan Wolverines audience comes from United States.

Worldwide audience distribution share by country for Michigan Wolverines
CountryShare
United States82.6%
Japan2.5%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan Wolverines audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan Wolverines fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~500K11.59×
02Ohio~200K3.16×
03Indiana~50K1.44×
04Rhode Island~7K1.26×
05South Carolina~30K1.17×
06Alabama~30K1.13×
07Tennessee~40K1.12×
08Illinois~60K1.05×
09Wisconsin~30K1.01×
10Arizona~40K1.00×
11Nebraska~9K1.00×
12Florida~100K0.97×
13Iowa~10K0.95×
14South Dakota~4K0.93×
15North Dakota~3K0.91×
16West Virginia~8K0.90×
17Montana~4K0.88×
18Alaska~3K0.86×
19Georgia~50K0.84×
20Colorado~20K0.84×
21Kentucky~20K0.84×
22Arkansas~10K0.81×
23New Mexico~7K0.76×
24Washington, District of Columbia~4K0.75×
25North Carolina~40K0.74×
26Minnesota~20K0.72×
27Nevada~10K0.72×
28Vermont~2K0.72×
29Pennsylvania~40K0.71×
30Oklahoma~10K0.71×
31Mississippi~10K0.71×
32New Hampshire~5K0.67×
33Virginia~30K0.66×
34Delaware~3K0.66×
35Idaho~6K0.65×
36Hawaii~5K0.65×
37Maine~4K0.65×
38Oregon~10K0.64×
39Kansas~9K0.64×
40Missouri~20K0.63×
41Texas~90K0.60×
42Connecticut~10K0.59×
43Utah~10K0.59×
44Maryland~20K0.56×
45New York~50K0.54×
46Washington~20K0.54×
47New Jersey~20K0.53×
48Louisiana~10K0.53×
49Massachusetts~20K0.51×
50California~90K0.45×
Fig. 06

Affinity by region

Affinity by region — Michigan Wolverines, United States
0.45×1.00×11.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan Wolverines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan Wolverines audience
#·InterestCategoryAffinity×
01Michigan State UniversityBusiness & Career22.66×
02Michigan Wolverines footballSports18.52×
03Detroit Red WingsSports17.69×
04Detroit TigersSports11.26×
05University of MichiganBusiness & Career11.10×
06Texas Longhorns footballSports6.14×
07Kate SpadeFashion & Accessoires5.42×
08Dominican RepublicTravel & Leisure5.34×
09Michigan LotteryGames5.27×
10Ohio State UniversityBusiness & Career5.27×
11Duke Blue Devils men's basketballSports5.14×
12Detroit LionsSports4.88×
13Ryder CupSports4.81×
14Detroit PistonsSports4.67×
15Masters TournamentSports3.95×
16CBS SportsMovies & TV3.19×
17Hair coloringBeauty & Wellness3.11×
18PGA TourSports2.56×
19MSNNews2.09×
20GolfSports1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan Wolverines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan Wolverines audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Career OrientationPOWER1.39×
Convenience OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan Wolverines audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.75×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan Wolverines have in United States?

Michigan Wolverines has an estimated audience of 1,829,647 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Michigan Wolverines fans?

33.0% of Michigan Wolverines fans are female, 67.0% are male, with an average age of 38.6 years.

03

Which brands do Michigan Wolverines fans like most?

Michigan Wolverines fans show strongest brand affinity for Detroit Tigers (11.26×), Michigan State University (22.66×), and Detroit Red Wings (17.69×) over the country average.

04

Where do Michigan Wolverines fans live in United States?

Michigan Wolverines fans in United States are most concentrated in Michigan (reach ~500K), Ohio (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan Wolverines fans also like?

Beyond Michigan Wolverines itself, the audience over-indexes on Michigan State University (22.66×), Detroit Red Wings (17.69×), Michigan Wolverines football (18.52×), and University of Michigan (11.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Michigan Wolverines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Wolverines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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