Michigan Wolverines Audience in United States

Michigan Wolverines has an estimated audience of 1,810,385 people in United States. 33.0% are female, 67.0% are male, average age 38.6. Top regions: Michigan, Ohio, Florida. Top brand affinities: Michigan State University, Detroit Tigers, Detroit Red Wings, Detroit Lions, Luxury Travel.

The average Michigan Wolverines fan in United States is 38.6 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Florida. Top brand affinities include Michigan State University, Detroit Tigers, Detroit Red Wings, with strongest over-indexing on Michigan State University (24.49× the country average). Demographically, the Michigan Wolverines audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Michigan Wolverines fans

Demographic split for Michigan Wolverines audience in United States
MetricValue
Female33.0%
Male67.0%
Average age38.6
Estimated audience size1,810,385

Audience persona

The typical Michigan Wolverines fan in United States is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Michigan State University.

Top regions in United States

Top regions ranked by reach for Michigan Wolverines in United States
RegionReachAffinity
Michigan569,30112.03×
Ohio183,2803.29×
Florida123,0361×
Texas94,3520.61×
California90,7590.46×
Illinois63,1711.05×
New York51,8400.51×
Georgia48,3700.87×
Indiana45,7581.38×
Arizona42,4301.15×
Pennsylvania41,9260.69×
Tennessee40,2331.11×
North Carolina36,0210.66×
South Carolina34,4111.26×
Alabama33,9291.34×
Virginia28,8660.65×
Wisconsin26,4900.97×
New Jersey24,1580.52×
Colorado22,6610.79×
Washington19,4100.53×
Minnesota18,6830.72×
Kentucky17,4920.77×
Massachusetts16,3170.46×
Maryland16,2710.52×
Missouri15,9870.55×
Oregon13,6740.66×
Iowa13,0080.87×
Nevada12,4680.71×
Oklahoma12,3530.61×
Arkansas11,6840.78×
Louisiana10,0430.43×
Mississippi9,5180.64×
Connecticut8,8260.49×
Rhode Island8,0681.4×
Utah7,9610.49×
Kansas7,6490.54×
Nebraska7,0760.78×
West Virginia6,4560.77×
New Mexico5,7830.64×
Idaho4,7270.52×
Hawaii4,2280.54×
Montana3,7440.75×
New Hampshire3,4120.48×
Washington, District of Columbia3,3710.62×
South Dakota3,1640.76×
Maine2,9810.46×
North Dakota2,8350.76×
Delaware1,8580.37×
Wyoming1,7140.64×
Vermont1,2760.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan Wolverines audience
BrandAffinityCategory
Michigan State University24.49×Business & Career
Detroit Tigers8.62×Sports
Detroit Red Wings16.92×Sports
Detroit Lions5.89×Sports
Luxury Travel10.22×Travel & Leisure
Indianapolis Motor Speedway10.41×Sports
Nebraska Cornhuskers football9.47×Sports
Planet Fitness2.9×Sports
Prepackaged meal11.38×Food & Beverages
Texas Longhorns football8.86×Sports
Blended whiskey8.42×Food & Beverages
Kate Spade6.42×Fashion & Accessoires
Cross-country skiing10.12×Sports
Roulette9.64×Games
Boston Marathon9.81×Sports
College basketball3.42×Sports
Tennessee Volunteers football6.23×Sports
Duke Blue Devils men's basketball5.84×Sports
Dominican Republic4.73×Travel & Leisure
Day trading7.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan Wolverines audience
TraitClusterScore
Luxury OrientationPREMIUM2.48
Risk AppetiteTHRILL1.61
PatriotismCONSERVATISM1.1
Social Media UsageJOY1.06
Community OrientationOPEN1.01
Career OrientationPOWER0.98

Worldwide distribution

Worldwide audience distribution share by country for Michigan Wolverines
CountryShare
United States82.9%
Japan2.5%
Canada2.1%

See Michigan Wolverines audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Michigan Wolverines have in United States?

Michigan Wolverines has an estimated audience of 1,810,385 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Michigan Wolverines fans?

33.0% of Michigan Wolverines fans are female, 67.0% are male, with an average age of 38.6 years.

Which brands do Michigan Wolverines fans like most?

Michigan Wolverines fans show strongest brand affinity for Michigan State University (24.49×), Detroit Tigers (8.62×), and Detroit Red Wings (16.92×) over the country average.

Where do Michigan Wolverines fans live in United States?

Michigan Wolverines fans in United States are most concentrated in Michigan (reach 569,301), Ohio (reach 183,280), and Florida (reach 123,036). These three regions account for the largest share of the active audience.

What other brands do Michigan Wolverines fans also like?

Beyond Michigan Wolverines itself, the audience over-indexes on Detroit Tigers (8.62×), Detroit Red Wings (16.92×), Detroit Lions (5.89×), and Luxury Travel (10.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan Wolverines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.