Dominican Republic Audience in United States

Dominican Republic logo

Dominican Republic has an estimated audience of 15,495,594 people in United States. 52.2% are female, 47.8% are male, average age 39.4. Top regions: Florida, New York, California. Top brand affinities: Instant messaging, United States, Fitness and wellness, Personal finance, Family.

The average Dominican Republic fan in United States is 39.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Instant messaging, United States, Fitness and wellness, with strongest over-indexing on Instant messaging (3.32× the country average). Demographically, the Dominican Republic audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Dominican Republic fans

Demographic split for Dominican Republic audience in United States
MetricValue
Female52.2%
Male47.8%
Average age39.4
Estimated audience size15,495,594

Audience persona

The typical Dominican Republic fan in United States is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Instant messaging.

Top regions in United States

Top regions ranked by reach for Dominican Republic in United States
RegionReachAffinity
Florida1,591,1081.52×
New York1,589,1181.84×
California1,378,3340.81×
Texas1,323,9510.99×
New Jersey684,8521.74×
Georgia656,6091.38×
Pennsylvania654,7911.25×
North Carolina556,6021.19×
Illinois518,8181.01×
Massachusetts470,1161.54×
Virginia467,0541.24×
Ohio446,2240.93×
Michigan375,2640.93×
Maryland347,9321.31×
Tennessee305,7090.98×
Indiana276,0340.98×
Washington267,3040.86×
South Carolina256,6451.1×
Arizona244,5180.77×
Missouri230,5610.92×
Minnesota226,3861.02×
Connecticut222,7691.43×
Wisconsin215,4260.92×
Colorado214,5080.88×
Alabama207,2190.96×
Louisiana185,0120.93×
Kentucky165,7590.85×
Oklahoma142,4160.83×
Oregon135,9210.77×
Utah131,9560.95×
Nevada123,0950.82×
Iowa118,9340.93×
Mississippi112,2750.88×
Arkansas105,7280.83×
Kansas101,3090.83×
Nebraska74,7850.96×
Rhode Island71,2881.45×
Idaho59,3450.76×
New Hampshire59,3150.97×
Washington, District of Columbia58,8111.26×
West Virginia47,2710.66×
New Mexico46,6200.6×
Maine45,4490.82×
Delaware44,0281.03×
Hawaii38,9200.58×
South Dakota31,9410.89×
North Dakota29,7310.93×
Montana29,6730.69×
Alaska26,5160.8×
Vermont22,4850.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dominican Republic audience
BrandAffinityCategory
Instant messaging3.32×Internet & Social Media
United States1.78×Travel & Leisure
Fitness and wellness1.57×Sports
Personal finance1.69×Business & Career
Family1.53×Kids & Family
Real Madrid C.F.2.68×Sports
Toronto-Dominion Bank4.17×Business & Career
Sales promotion1.8×Shopping
Culture1.51×Literature
Santo Domingo7.47×Travel & Leisure
Liga MX4.39×Sports
Broadcast engineering5.18×Business & Career
Telemundo3.78×Movies & TV
Univision4.17×Movies & TV
Club América5.1×Sports
Colombia3.49×Travel & Leisure
Puerto Rico3.08×Travel & Leisure
Macy's1.78×Shopping
Bad Bunny2.75×Music & Radio
Reggaeton2.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dominican Republic audience
TraitClusterScore
IndulgenceJOY1.31
LGBTQ+ IdentityOPEN1.26
SpiritualityBALANCE1.19
Design AffinityPREMIUM1.19
ExtroversionTHRILL1.18
SustainabilityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Dominican Republic
CountryShare
United States29.5%
Mexico7.9%
Colombia6.5%

See Dominican Republic audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Dominican Republic have in United States?

Dominican Republic has an estimated audience of 15,495,594 people in United States, concentrated in Florida and New York.

What is the gender split and age of Dominican Republic fans?

52.2% of Dominican Republic fans are female, 47.8% are male, with an average age of 39.4 years.

Which brands do Dominican Republic fans like most?

Dominican Republic fans show strongest brand affinity for Instant messaging (3.32×), United States (1.78×), and Fitness and wellness (1.57×) over the country average.

Where do Dominican Republic fans live in United States?

Dominican Republic fans in United States are most concentrated in Florida (reach 1,591,108), New York (reach 1,589,118), and California (reach 1,378,334). These three regions account for the largest share of the active audience.

What other brands do Dominican Republic fans also like?

Beyond Dominican Republic itself, the audience over-indexes on United States (1.78×), Fitness and wellness (1.57×), Personal finance (1.69×), and Family (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dominican Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.