Rascasse Audience Intelligence

Mexico Audience in United States

A data profile of the people who buy, follow and care about Mexico in United States — modelled from more than twelve digital signal sources. Mexico has an estimated audience of 48,716,374 people in United States.

#2among Country in United States#10among POI in United States#27in Travel & Leisure

The average Mexico fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Bad Bunny, with strongest over-indexing on FIFA World Cup 2026 (1.74× the country average).

Demographically, the Mexico audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mexico fan in United States is balanced, around 37.7 years old, with strong Tradition tendencies and a notable affinity for FIFA World Cup 2026.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexico profile in United States.

Audience size
48.7M
in United States
Gender
52.1%♀
47.9% male
Age
37.7
average years
Country rank
#416
POI in United States
Fig. 01

Search interest · 12-month trend

+115%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexico fans

52.1% are female, 47.9% are male, average age 37.7.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Mexico audience in United States
MetricValue
Female52.1%
Male47.9%
Average age37.7
Estimated audience size48,716,374
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Mexico audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Mexico audience comes from United States.

Worldwide audience distribution share by country for Mexico
CountryShare
United States31.7%
Mexico10.6%
Spain7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexico audience in United States is strongest.

Fig. 05

Top regions by affinity

Mexico fans by region: top regions in United States
#RegionReachAffinity×
01California~11M2.14×
02Texas~8M1.94×
03Arizona~2M1.78×
04Nevada~800K1.78×
05New Mexico~400K1.61×
06Illinois~2.5M1.51×
07Washington~1.5M1.33×
08Oregon~700K1.28×
09Colorado~1M1.24×
10Utah~500K1.23×
11Georgia~1.5M1.15×
12Kansas~400K1.11×
13New York~3M1.09×
14Oklahoma~600K1.09×
15Idaho~300K1.08×
16North Carolina~1.5M1.07×
17Washington, District of Columbia~200K1.07×
18Nebraska~300K1.06×
19Florida~3.5M1.05×
20New Jersey~1.5M1.04×
21Maryland~800K0.97×
22Wisconsin~700K0.97×
23Missouri~800K0.96×
24Virginia~1M0.95×
25Indiana~800K0.94×
26Minnesota~700K0.94×
27Arkansas~400K0.93×
28Alaska~100K0.93×
29Alabama~600K0.91×
30Michigan~1M0.89×
31Iowa~400K0.89×
32Tennessee~900K0.87×
33Delaware~100K0.86×
34South Carolina~600K0.85×
35Connecticut~400K0.83×
36Louisiana~500K0.79×
37Kentucky~500K0.78×
38Hawaii~200K0.76×
39North Dakota~80K0.76×
40Wyoming~50K0.76×
41Massachusetts~700K0.75×
42Mississippi~300K0.73×
43South Dakota~80K0.72×
44Pennsylvania~1M0.71×
45Montana~90K0.69×
46Ohio~1M0.64×
47Rhode Island~100K0.64×
48Maine~100K0.59×
49New Hampshire~100K0.54×
50West Virginia~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Mexico, United States
0.53×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mexico audience
#·InterestCategoryAffinity×
01Regional styles of Mexican musicMusic & Radio5.67×
02Norteño (music)Music & Radio5.06×
03El SalvadorTravel & Leisure4.29×
04MonterreyTravel & Leisure4.09×
05Mexico CityTravel & Leisure4.04×
06OaxacaTravel & Leisure3.96×
07HondurasTravel & Leisure3.85×
08Liga MXSports3.76×
09Bad BunnyMusic & Radio3.60×
10GuatemalaTravel & Leisure3.58×
11UruguayTravel & Leisure2.95×
12Spanish languagePolitics & Society2.70×
13ArgentinaTravel & Leisure2.20×
14Latin music (genre)Music & Radio2.18×
15SpainTravel & Leisure2.13×
16FIFA World CupSports2.05×
17ReggaetonMusic & Radio2.02×
18Instant messagingInternet & Social Media1.90×
19FIFA World Cup 2026Sports1.74×
20SoccerSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mexico audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.38×
ExtroversionTHRILL1.15×
Social Media UsageJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mexico audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
Early Adopter MentalityPOWER0.87×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mexico have in United States?

Mexico has an estimated audience of 48,716,374 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mexico fans?

52.1% of Mexico fans are female, 47.9% are male, with an average age of 37.7 years.

03

Which brands do Mexico fans like most?

Mexico fans show strongest brand affinity for FIFA World Cup 2026 (1.74×), FIFA World Cup (2.05×), and Bad Bunny (3.6×) over the country average.

04

Where do Mexico fans live in United States?

Mexico fans in United States are most concentrated in California (reach ~11M), Texas (reach ~8M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mexico fans also like?

Beyond Mexico itself, the audience over-indexes on FIFA World Cup (2.05×), Bad Bunny (3.6×), Regional styles of Mexican music (5.67×), and Guatemala (3.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Mexico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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