Mexico Audience in United States

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Mexico has an estimated audience of 48,716,374 people in United States. 52.1% are female, 47.9% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Bad Bunny, Regional styles of Mexican music, Guatemala, FIFA World Cup, Mexico City.

The average Mexico fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bad Bunny, Regional styles of Mexican music, Guatemala, with strongest over-indexing on Bad Bunny (3.6× the country average). Demographically, the Mexico audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Mexico fans

Demographic split for Mexico audience in United States
MetricValue
Female52.1%
Male47.9%
Average age37.7
Estimated audience size48,716,374

Audience persona

The typical Mexico fan in United States is balanced, around 37.7 years old, with strong Social Media Usage tendencies and a notable affinity for Bad Bunny.

Top regions in United States

Top regions ranked by reach for Mexico in United States
RegionReachAffinity
California11,470,4002.14×
Texas8,423,5452.01×
Florida3,785,7851.15×
New York3,123,1621.15×
Illinois2,480,7441.53×
Arizona1,884,8181.89×
Georgia1,776,8541.18×
North Carolina1,623,4911.11×
Washington1,339,8471.37×
New Jersey1,286,0871.04×
Virginia1,170,8970.99×
Michigan1,167,9690.92×
Pennsylvania1,122,5900.68×
Ohio968,8330.65×
Colorado959,8741.25×
Tennessee900,6720.92×
Nevada897,5031.9×
Maryland828,7610.99×
Indiana824,4170.93×
Oregon727,5511.3×
Massachusetts725,3360.76×
Missouri680,2810.87×
Wisconsin677,4560.92×
Minnesota660,8760.95×
Alabama649,5600.95×
South Carolina615,4290.84×
Oklahoma586,8581.08×
Utah546,0951.25×
Louisiana495,5830.79×
Kentucky450,7720.74×
Kansas408,0591.06×
Connecticut400,1080.82×
New Mexico384,4131.57×
Arkansas363,6740.91×
Iowa340,6190.85×
Mississippi293,3870.73×
Nebraska250,8011.03×
Idaho248,2911.02×
Washington, District of Columbia162,8411.11×
Hawaii156,7740.75×
West Virginia114,1070.5×
New Hampshire98,5230.51×
Delaware97,6570.73×
Alaska95,2850.91×
Rhode Island92,1790.59×
Maine89,6900.51×
Montana84,1280.62×
South Dakota72,8640.65×
North Dakota68,1680.68×
Wyoming52,1300.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mexico audience
BrandAffinityCategory
Bad Bunny3.6×Music & Radio
Regional styles of Mexican music5.67×Music & Radio
Guatemala3.58×Travel & Leisure
FIFA World Cup2.05×Sports
Mexico City4.04×Travel & Leisure
Instant messaging1.9×Internet & Social Media
Spanish language2.7×Politics & Society
Soccer1.58×Sports
Liga MX3.76×Sports
Norteño (music)5.06×Music & Radio
El Salvador4.29×Travel & Leisure
Oaxaca3.96×Travel & Leisure
Monterrey4.09×Travel & Leisure
Honduras3.85×Travel & Leisure
Reggaeton2.02×Music & Radio
Uruguay2.95×Travel & Leisure
Latin music (genre)2.18×Music & Radio
Argentina2.2×Travel & Leisure
Spain2.13×Travel & Leisure
South America1.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mexico audience
TraitClusterScore
Social Media UsageJOY1.08
ExtroversionTHRILL1.08
Price SensitivityPREMIUM1.05
Sports ActivityPOWER0.95
Luxury OrientationPREMIUM0.95
Quality AwarenessPREMIUM0.94

Worldwide distribution

Worldwide audience distribution share by country for Mexico
CountryShare
United States31.8%
Mexico10.6%
Spain7.1%

See Mexico audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Mexico have in United States?

Mexico has an estimated audience of 48,716,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Mexico fans?

52.1% of Mexico fans are female, 47.9% are male, with an average age of 37.7 years.

Which brands do Mexico fans like most?

Mexico fans show strongest brand affinity for Bad Bunny (3.6×), Regional styles of Mexican music (5.67×), and Guatemala (3.58×) over the country average.

Where do Mexico fans live in United States?

Mexico fans in United States are most concentrated in California (reach 11,470,400), Texas (reach 8,423,545), and Florida (reach 3,785,785). These three regions account for the largest share of the active audience.

What other brands do Mexico fans also like?

Beyond Mexico itself, the audience over-indexes on Regional styles of Mexican music (5.67×), Guatemala (3.58×), FIFA World Cup (2.05×), and Mexico City (4.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.