Rascasse Audience Intelligence

El Salvador Audience in United States

A data profile of the people who buy, follow and care about El Salvador in United States — modelled from more than twelve digital signal sources. El Salvador has an estimated audience of 9,252,794 people in United States.

#45among Country in United States#241among POI in United States#338in Travel & Leisure

The average El Salvador fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cruz Azul, Mexico, Las Vegas, with strongest over-indexing on Cruz Azul (12.16× the country average).

Demographically, the El Salvador audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Salvador fan in United States is more male, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Cruz Azul.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Salvador profile in United States.

Audience size
9.3M
in United States
Gender
44.7%♀
55.3% male
Age
39.3
average years
Country rank
#3877
POI in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of El Salvador fans

44.7% are female, 55.3% are male, average age 39.3.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for El Salvador audience in United States
MetricValue
Female44.7%
Male55.3%
Average age39.3
Estimated audience size9,252,794
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the El Salvador audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4922%
50+18%
Fig. 04

Worldwide distribution

26.2%

of the worldwide El Salvador audience comes from United States.

Worldwide audience distribution share by country for El Salvador
CountryShare
United States26.2%
Mexico15.0%
Colombia9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Salvador audience in United States is strongest.

Fig. 05

Top regions by affinity

El Salvador fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~400K2.71×
02Virginia~500K2.26×
03Washington, District of Columbia~60K2.22×
04California~2M1.80×
05Texas~1.5M1.63×
06New Jersey~300K1.49×
07New York~700K1.45×
08Nevada~100K1.39×
09Massachusetts~200K1.34×
10North Carolina~400K1.28×
11Kansas~90K1.26×
12Georgia~300K1.20×
13Arkansas~90K1.19×
14Florida~700K1.18×
15Rhode Island~30K1.12×
16Utah~90K1.09×
17Nebraska~50K1.08×
18Connecticut~100K1.04×
19Washington~200K1.02×
20Colorado~100K0.98×
21Oregon~100K0.90×
22Tennessee~200K0.85×
23Illinois~300K0.84×
24Delaware~20K0.84×
25Arizona~200K0.83×
26Minnesota~100K0.83×
27Louisiana~100K0.82×
28South Dakota~20K0.82×
29Indiana~100K0.81×
30Iowa~60K0.81×
31South Carolina~100K0.80×
32Oklahoma~80K0.79×
33New Mexico~40K0.78×
34Pennsylvania~200K0.75×
35Missouri~100K0.74×
36Idaho~30K0.74×
37Alaska~10K0.74×
38New Hampshire~30K0.72×
39Hawaii~30K0.71×
40Kentucky~80K0.69×
41Ohio~200K0.67×
42Montana~20K0.66×
43Alabama~80K0.65×
44West Virginia~30K0.65×
45Maine~20K0.64×
46Wisconsin~90K0.62×
47Michigan~100K0.61×
48North Dakota~10K0.61×
49Vermont~10K0.60×
50Mississippi~50K0.59×
Fig. 06

Affinity by region

Affinity by region — El Salvador, United States
0.59×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Salvador audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Salvador audience
#·InterestCategoryAffinity×
01Cruz AzulSports12.16×
02Atlético MadridSports9.78×
03CumbiaMusic & Radio9.72×
04MariachiMusic & Radio9.58×
05Benny BlancoMusic & Radio9.26×
06Pollo CamperoFood & Beverages9.14×
07VolarisTravel & Leisure8.24×
08Club AméricaSports8.05×
09La LigaSports6.23×
10Liga MXSports6.11×
11DreamHealth5.81×
12WhataburgerFood & Beverages5.61×
13Las VegasTravel & Leisure4.46×
14MexicoTravel & Leisure4.29×
15WhatsAppInternet & Social Media3.76×
16Spanish languagePolitics & Society3.74×
17FIFA World CupSports2.62×
18Google MapsInternet & Social Media2.38×
19NatureHome & Garden1.99×
20Mobile phonesTechnology & Electronics1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Salvador audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by El Salvador audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
IndulgenceJOY1.52×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by El Salvador audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
IndividualismJOY0.76×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does El Salvador have in United States?

El Salvador has an estimated audience of 9,252,794 people in United States, concentrated in California and Texas.

02

What is the gender split and age of El Salvador fans?

44.7% of El Salvador fans are female, 55.3% are male, with an average age of 39.3 years.

03

Which brands do El Salvador fans like most?

El Salvador fans show strongest brand affinity for Cruz Azul (12.16×), Mexico (4.29×), and Las Vegas (4.46×) over the country average.

04

Where do El Salvador fans live in United States?

El Salvador fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do El Salvador fans also like?

Beyond El Salvador itself, the audience over-indexes on Mexico (4.29×), Las Vegas (4.46×), Whataburger (5.61×), and Mariachi (9.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for El Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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