Dream Audience in United States

Dream logo

Dream has an estimated audience of 12,804,712 people in United States. 65.0% are female, 35.0% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: just jared, Carlos Alcaraz, Taco Cabana, Las Palmas, Navy Pier.

The average Dream fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include just jared, Carlos Alcaraz, Taco Cabana, with strongest over-indexing on just jared (45.81× the country average). Demographically, the Dream audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Mind

Demographics of Dream fans

Demographic split for Dream audience in United States
MetricValue
Female65.0%
Male35.0%
Average age39.6
Estimated audience size12,804,712

Audience persona

The typical Dream fan in United States is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for just jared.

Top regions in United States

Top regions ranked by reach for Dream in United States
RegionReachAffinity
California1,708,4631.21×
Texas1,311,7431.19×
Florida984,5901.14×
New York814,5231.14×
Georgia466,5231.18×
Pennsylvania449,2291.04×
Illinois443,2261.04×
North Carolina428,7231.11×
Ohio385,3930.98×
Michigan366,5231.09×
New Jersey347,3051.07×
Virginia332,0891.06×
Washington297,5361.16×
Tennessee286,0501.11×
Arizona280,2731.07×
Massachusetts254,6291.01×
Indiana244,1711.04×
Maryland234,5201.07×
Missouri215,4901.04×
Alabama194,3041.09×
Colorado188,5630.93×
South Carolina184,9670.96×
Minnesota176,0010.96×
Wisconsin173,1880.9×
Louisiana170,4921.03×
Oklahoma163,2651.15×
Oregon162,3741.11×
Kentucky160,8971×
Nevada123,7701×
Utah123,1911.07×
Arkansas103,1220.98×
Mississippi99,7880.95×
Iowa96,7350.92×
Kansas95,5730.95×
Connecticut94,6570.74×
New Mexico77,0621.2×
Idaho62,3370.97×
Hawaii57,6451.05×
West Virginia56,7570.95×
Nebraska56,0300.87×
New Hampshire44,6960.89×
Maine40,7000.89×
Washington, District of Columbia36,4410.95×
Rhode Island36,3880.89×
Montana31,0230.87×
Delaware29,5890.84×
Alaska26,5220.97×
South Dakota24,2270.82×
North Dakota23,5100.89×
Vermont18,4650.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dream audience
BrandAffinityCategory
just jared45.81×Internet & Social Media
Carlos Alcaraz11.04×Sports
Taco Cabana23.06×Food & Beverages
Las Palmas31.21×Travel & Leisure
Navy Pier14.18×Travel & Leisure
Guelaguetza31.26×Arts & Culture
El Pollo Loco11.41×Food & Beverages
Wingstop4.15×Food & Beverages
University of Texas at El Paso24.2×Business & Career
Original Tommy's28.83×Food & Beverages
JWoww23.01×Movies & TV
L.A. Live23.9×Travel & Leisure
Yogurtland18.1×Food & Beverages
Oscar De La Hoya20.56×Sports
Vinny Guadagnino29.76×Movies & TV
Chicago Public Schools30.97×Business & Career
Hpnotiq35.56×Food & Beverages
The Sweetest Thing17.11×Movies & TV
Russell Tovey34.22×Movies & TV
Mob Wives25.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dream audience
TraitClusterScore
ExtroversionTHRILL1.27
Price SensitivityPREMIUM1.15
TravellingTHRILL1.14
MindfulnessBALANCE1.13
Social Media UsageJOY1.13
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Dream
CountryShare
United States20.3%
Japan9.4%
Italy5.0%

See Dream audiences in other countries

More Mind audiences in United States

Frequently asked questions

How many fans does Dream have in United States?

Dream has an estimated audience of 12,804,712 people in United States, concentrated in California and Texas.

What is the gender split and age of Dream fans?

65.0% of Dream fans are female, 35.0% are male, with an average age of 39.6 years.

Which brands do Dream fans like most?

Dream fans show strongest brand affinity for just jared (45.81×), Carlos Alcaraz (11.04×), and Taco Cabana (23.06×) over the country average.

Where do Dream fans live in United States?

Dream fans in United States are most concentrated in California (reach 1,708,463), Texas (reach 1,311,743), and Florida (reach 984,590). These three regions account for the largest share of the active audience.

What other brands do Dream fans also like?

Beyond Dream itself, the audience over-indexes on Carlos Alcaraz (11.04×), Taco Cabana (23.06×), Las Palmas (31.21×), and Navy Pier (14.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.