Rascasse Audience Intelligence

Dream Audience in United States

A data profile of the people who buy, follow and care about Dream in United States — modelled from more than twelve digital signal sources. Dream has an estimated audience of 12,804,712 people in United States.

#1849among Topic in United States#117in Health

The average Dream fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include just jared, Taco Cabana, Las Palmas, with strongest over-indexing on just jared (45.81× the country average).

Demographically, the Dream audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dream fan in United States is more female, around 39.6 years old, with strong Tradition tendencies and a notable affinity for just jared.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dream profile in United States.

Audience size
12.8M
in United States
Gender
65.0%♀
35.0% male
Age
39.6
average years
Country rank
#2780
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dream fans

65.0% are female, 35.0% are male, average age 39.6.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Dream audience in United States
MetricValue
Female65.0%
Male35.0%
Average age39.6
Estimated audience size12,804,712
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Dream audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Dream audience comes from United States.

Worldwide audience distribution share by country for Dream
CountryShare
United States20.2%
Japan9.4%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dream audience in United States is strongest.

Fig. 05

Top regions by affinity

Dream fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~80K1.19×
02Georgia~500K1.18×
03California~1.5M1.17×
04Texas~1M1.13×
05Oklahoma~200K1.13×
06Washington~300K1.12×
07North Carolina~400K1.10×
08Alabama~200K1.10×
09Florida~900K1.08×
10New York~800K1.08×
11Tennessee~300K1.08×
12Alaska~30K1.08×
13Oregon~200K1.07×
14Utah~100K1.07×
15Louisiana~200K1.06×
16Michigan~400K1.05×
17Maryland~200K1.05×
18Hawaii~60K1.05×
19Arizona~300K1.04×
20New Jersey~300K1.03×
21Virginia~300K1.03×
22Indiana~200K1.03×
23Pennsylvania~400K1.02×
24Missouri~200K1.02×
25Idaho~60K1.01×
26Illinois~400K1.00×
27Kentucky~200K1.00×
28Arkansas~100K1.00×
29Nevada~100K0.99×
30West Virginia~60K0.99×
31North Dakota~30K0.99×
32Mississippi~100K0.98×
33Massachusetts~200K0.97×
34South Carolina~200K0.96×
35Ohio~400K0.95×
36Kansas~100K0.95×
37Nebraska~60K0.95×
38Minnesota~200K0.94×
39Iowa~100K0.94×
40Maine~40K0.93×
41Rhode Island~40K0.93×
42Wisconsin~200K0.91×
43New Hampshire~50K0.91×
44Montana~30K0.91×
45Delaware~30K0.90×
46South Dakota~30K0.90×
47Colorado~200K0.89×
48Washington, District of Columbia~30K0.89×
49Vermont~20K0.88×
50Connecticut~90K0.73×
Fig. 06

Affinity by region

Affinity by region — Dream, United States
0.73×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dream audience
#·InterestCategoryAffinity×
01just jaredInternet & Social Media45.81×
02HpnotiqFood & Beverages35.56×
03GuelaguetzaArts & Culture31.26×
04Las PalmasTravel & Leisure31.21×
05Chicago Public SchoolsBusiness & Career30.97×
06ATP Challenger TourSports30.84×
07Vinny GuadagninoMovies & TV29.76×
08Original Tommy'sFood & Beverages28.83×
09University of Texas at El PasoBusiness & Career24.20×
10L.A. LiveTravel & Leisure23.90×
11Taco CabanaFood & Beverages23.06×
12JWowwMovies & TV23.01×
13Oscar De La HoyaSports20.56×
14YogurtlandFood & Beverages18.10×
15The Sweetest ThingMovies & TV17.11×
16Navy PierTravel & Leisure14.18×
17Round Table PizzaFood & Beverages11.67×
18El Pollo LocoFood & Beverages11.41×
19Carlos AlcarazSports11.04×
20WingstopFood & Beverages4.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dream audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.44×
MindfulnessBALANCE1.31×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dream audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Risk AppetiteTHRILL0.98×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dream have in United States?

Dream has an estimated audience of 12,804,712 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dream fans?

65.0% of Dream fans are female, 35.0% are male, with an average age of 39.6 years.

03

Which brands do Dream fans like most?

Dream fans show strongest brand affinity for just jared (45.81×), Taco Cabana (23.06×), and Las Palmas (31.21×) over the country average.

04

Where do Dream fans live in United States?

Dream fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Dream fans also like?

Beyond Dream itself, the audience over-indexes on Taco Cabana (23.06×), Las Palmas (31.21×), Navy Pier (14.18×), and Carlos Alcaraz (11.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Dream audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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