A data profile of the people who buy, follow and care about Oscar De La Hoya in United States — modelled from more than twelve digital signal sources. Oscar De La Hoya has an estimated audience of 1,374,647 people in United States.
The average Oscar De La Hoya fan in United States is 40.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include The Sniper (2009 film), Adventure Island (water park), Navy Pier, with strongest over-indexing on The Sniper (2009 film) (736.22× the country average).
Demographically, the Oscar De La Hoya audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Oscar De La Hoya fan in United States is more male, around 40.3 years old, with strong Social Media Usage tendencies and a notable affinity for The Sniper (2009 film).
The key figures that characterise the Oscar De La Hoya profile in United States.
41.9% are female, 58.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 40.3 |
| Estimated audience size | 1,374,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 27% | |
| 50+ | 15% |
of the worldwide Oscar De La Hoya audience comes from United States.
| Country | Share |
|---|---|
| United States | 47.7% |
| Philippines | 5.1% |
| Mexico | 4.2% |
Where the Oscar De La Hoya audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~30K | 2.42× | |
| 02 | California | ~400K | 2.39× | |
| 03 | New Mexico | ~10K | 2.01× | |
| 04 | Texas | ~200K | 1.97× | |
| 05 | Arizona | ~60K | 1.97× | |
| 06 | Illinois | ~60K | 1.31× | |
| 07 | Florida | ~100K | 1.21× | |
| 08 | New Jersey | ~40K | 1.15× | |
| 09 | Hawaii | ~7K | 1.12× | |
| 10 | New York | ~90K | 1.08× | |
| 11 | Colorado | ~20K | 1.08× | |
| 12 | Oklahoma | ~20K | 1.08× | |
| 13 | Louisiana | ~20K | 1.01× | |
| 14 | Connecticut | ~10K | 1.01× | |
| 15 | Georgia | ~40K | 1.00× | |
| 16 | Kansas | ~10K | 1.00× | |
| 17 | Nebraska | ~7K | 1.00× | |
| 18 | Maryland | ~20K | 0.99× | |
| 19 | Oregon | ~20K | 0.99× | |
| 20 | Delaware | ~4K | 0.97× | |
| 21 | Washington | ~30K | 0.95× | |
| 22 | Rhode Island | ~4K | 0.94× | |
| 23 | North Carolina | ~40K | 0.93× | |
| 24 | Idaho | ~7K | 0.92× | |
| 25 | Pennsylvania | ~40K | 0.91× | |
| 26 | Arkansas | ~10K | 0.90× | |
| 27 | Utah | ~10K | 0.88× | |
| 28 | Virginia | ~30K | 0.87× | |
| 29 | Michigan | ~30K | 0.86× | |
| 30 | Indiana | ~20K | 0.86× | |
| 31 | Mississippi | ~10K | 0.86× | |
| 32 | Washington, District of Columbia | ~4K | 0.86× | |
| 33 | Alabama | ~20K | 0.82× | |
| 34 | Alaska | ~2K | 0.82× | |
| 35 | Ohio | ~40K | 0.81× | |
| 36 | Kentucky | ~10K | 0.81× | |
| 37 | Wyoming | ~2K | 0.81× | |
| 38 | Tennessee | ~20K | 0.80× | |
| 39 | Massachusetts | ~20K | 0.79× | |
| 40 | Missouri | ~20K | 0.79× | |
| 41 | Wisconsin | ~20K | 0.79× | |
| 42 | South Carolina | ~20K | 0.78× | |
| 43 | North Dakota | ~2K | 0.78× | |
| 44 | Iowa | ~9K | 0.76× | |
| 45 | West Virginia | ~5K | 0.74× | |
| 46 | South Dakota | ~2K | 0.74× | |
| 47 | Montana | ~3K | 0.72× | |
| 48 | Minnesota | ~10K | 0.70× | |
| 49 | New Hampshire | ~4K | 0.66× | |
| 50 | Maine | ~3K | 0.60× |
The strongest cross-interests of the Oscar De La Hoya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Sniper (2009 film) | Movies & TV | 736.22× | ||
| 02 | Adventure Island (water park) | Travel & Leisure | 270.83× | ||
| 03 | ATP Challenger Tour | Sports | 74.97× | ||
| 04 | Vinny Guadagnino | Movies & TV | 72.33× | ||
| 05 | Guelaguetza | Arts & Culture | 70.93× | ||
| 06 | Finding Your Roots | Movies & TV | 69.46× | ||
| 07 | Las Palmas | Travel & Leisure | 67.45× | ||
| 08 | Mob Wives | Movies & TV | 67.19× | ||
| 09 | Original Tommy's | Food & Beverages | 61.75× | ||
| 10 | San Diego County Fair | Event | 60.91× | ||
| 11 | L.A. Live | Travel & Leisure | 59.91× | ||
| 12 | Taco Cabana | Food & Beverages | 52.31× | ||
| 13 | University of Texas at El Paso | Business & Career | 51.62× | ||
| 14 | The Sweetest Thing | Movies & TV | 47.46× | ||
| 15 | Venom (band) | Music & Radio | 40.58× | ||
| 16 | Navy Pier | Travel & Leisure | 39.49× | ||
| 17 | Round Table Pizza | Food & Beverages | 32.51× | ||
| 18 | El Pollo Loco | Food & Beverages | 28.95× | ||
| 19 | Carlos Alcaraz | Sports | 27.34× | ||
| 20 | Dream | Health | 15.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.34× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.90× | |
| Sustainability | BALANCE | 0.93× |
Oscar De La Hoya has an estimated audience of 1,374,647 people in United States, concentrated in California and Texas.
41.9% of Oscar De La Hoya fans are female, 58.1% are male, with an average age of 40.3 years.
Oscar De La Hoya fans show strongest brand affinity for The Sniper (2009 film) (736.22×), Adventure Island (water park) (270.83×), and Navy Pier (39.49×) over the country average.
Oscar De La Hoya fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Oscar De La Hoya itself, the audience over-indexes on Adventure Island (water park) (270.83×), Navy Pier (39.49×), Carlos Alcaraz (27.34×), and Venom (band) (40.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Oscar De La Hoya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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