Rascasse Audience Intelligence

Oscar De La Hoya Audience in United States

A data profile of the people who buy, follow and care about Oscar De La Hoya in United States — modelled from more than twelve digital signal sources. Oscar De La Hoya has an estimated audience of 1,374,647 people in United States.

The average Oscar De La Hoya fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Sniper (2009 film), Adventure Island (water park), Navy Pier, with strongest over-indexing on The Sniper (2009 film) (736.22× the country average).

Demographically, the Oscar De La Hoya audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oscar De La Hoya fan in United States is more male, around 40.3 years old, with strong Social Media Usage tendencies and a notable affinity for The Sniper (2009 film).

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oscar De La Hoya profile in United States.

Audience size
1.4M
in United States
Gender
41.9%
58.1% male
Age
40.3
average years
Country rank
#18936
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oscar De La Hoya fans

41.9% are female, 58.1% are male, average age 40.3.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Oscar De La Hoya audience in United States
MetricValue
Female41.9%
Male58.1%
Average age40.3
Estimated audience size1,374,647
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Oscar De La Hoya audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3926%
40-4927%
50+15%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Oscar De La Hoya audience comes from United States.

Worldwide audience distribution share by country for Oscar De La Hoya
CountryShare
United States47.7%
Philippines5.1%
Mexico4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oscar De La Hoya audience in United States is strongest.

Fig. 05

Top regions by affinity

Oscar De La Hoya fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K2.42×
02California~400K2.39×
03New Mexico~10K2.01×
04Texas~200K1.97×
05Arizona~60K1.97×
06Illinois~60K1.31×
07Florida~100K1.21×
08New Jersey~40K1.15×
09Hawaii~7K1.12×
10New York~90K1.08×
11Colorado~20K1.08×
12Oklahoma~20K1.08×
13Louisiana~20K1.01×
14Connecticut~10K1.01×
15Georgia~40K1.00×
16Kansas~10K1.00×
17Nebraska~7K1.00×
18Maryland~20K0.99×
19Oregon~20K0.99×
20Delaware~4K0.97×
21Washington~30K0.95×
22Rhode Island~4K0.94×
23North Carolina~40K0.93×
24Idaho~7K0.92×
25Pennsylvania~40K0.91×
26Arkansas~10K0.90×
27Utah~10K0.88×
28Virginia~30K0.87×
29Michigan~30K0.86×
30Indiana~20K0.86×
31Mississippi~10K0.86×
32Washington, District of Columbia~4K0.86×
33Alabama~20K0.82×
34Alaska~2K0.82×
35Ohio~40K0.81×
36Kentucky~10K0.81×
37Wyoming~2K0.81×
38Tennessee~20K0.80×
39Massachusetts~20K0.79×
40Missouri~20K0.79×
41Wisconsin~20K0.79×
42South Carolina~20K0.78×
43North Dakota~2K0.78×
44Iowa~9K0.76×
45West Virginia~5K0.74×
46South Dakota~2K0.74×
47Montana~3K0.72×
48Minnesota~10K0.70×
49New Hampshire~4K0.66×
50Maine~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Oscar De La Hoya, United States
0.60×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oscar De La Hoya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oscar De La Hoya audience
#·InterestCategoryAffinity×
01The Sniper (2009 film)Movies & TV736.22×
02Adventure Island (water park)Travel & Leisure270.83×
03ATP Challenger TourSports74.97×
04Vinny GuadagninoMovies & TV72.33×
05GuelaguetzaArts & Culture70.93×
06Finding Your RootsMovies & TV69.46×
07Las PalmasTravel & Leisure67.45×
08Mob WivesMovies & TV67.19×
09Original Tommy'sFood & Beverages61.75×
10San Diego County FairEvent60.91×
11L.A. LiveTravel & Leisure59.91×
12Taco CabanaFood & Beverages52.31×
13University of Texas at El PasoBusiness & Career51.62×
14The Sweetest ThingMovies & TV47.46×
15Venom (band)Music & Radio40.58×
16Navy PierTravel & Leisure39.49×
17Round Table PizzaFood & Beverages32.51×
18El Pollo LocoFood & Beverages28.95×
19Carlos AlcarazSports27.34×
20DreamHealth15.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oscar De La Hoya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Oscar De La Hoya audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.34×
Price SensitivityPREMIUM1.19×
Risk AppetiteTHRILL1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Oscar De La Hoya audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Pet OwnershipJOY0.90×
SustainabilityBALANCE0.93×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Oscar De La Hoya have in United States?

Oscar De La Hoya has an estimated audience of 1,374,647 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oscar De La Hoya fans?

41.9% of Oscar De La Hoya fans are female, 58.1% are male, with an average age of 40.3 years.

03

Which brands do Oscar De La Hoya fans like most?

Oscar De La Hoya fans show strongest brand affinity for The Sniper (2009 film) (736.22×), Adventure Island (water park) (270.83×), and Navy Pier (39.49×) over the country average.

04

Where do Oscar De La Hoya fans live in United States?

Oscar De La Hoya fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Oscar De La Hoya fans also like?

Beyond Oscar De La Hoya itself, the audience over-indexes on Adventure Island (water park) (270.83×), Navy Pier (39.49×), Carlos Alcaraz (27.34×), and Venom (band) (40.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar De La Hoya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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