Oscar De La Hoya Audience in United States

Oscar De La Hoya logo

Oscar De La Hoya has an estimated audience of 1,421,784 people in United States. 41.9% are female, 58.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: The Sniper (2009 film), Adventure Island (water park), Navy Pier, Carlos Alcaraz, Venom (band).

The average Oscar De La Hoya fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Sniper (2009 film), Adventure Island (water park), Navy Pier, with strongest over-indexing on The Sniper (2009 film) (736.22× the country average). Demographically, the Oscar De La Hoya audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Oscar De La Hoya fans

Demographic split for Oscar De La Hoya audience in United States
MetricValue
Female41.9%
Male58.1%
Average age40.3
Estimated audience size1,421,784

Audience persona

The typical Oscar De La Hoya fan in United States is more male, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for The Sniper (2009 film).

Top regions in United States

Top regions ranked by reach for Oscar De La Hoya in United States
RegionReachAffinity
California398,0882.55×
Texas261,7092.14×
Florida122,4061.27×
New York93,2301.17×
Illinois65,5871.38×
Arizona61,5632.12×
Georgia45,6441.04×
Pennsylvania42,4000.89×
New Jersey41,3091.14×
North Carolina39,5990.93×
Ohio35,3860.81×
Nevada33,9292.47×
Michigan32,4480.87×
Virginia31,1930.9×
Washington27,4760.96×
Colorado25,5571.14×
Maryland24,0940.99×
Tennessee22,4940.79×
Indiana22,2460.86×
Massachusetts22,1540.79×
Louisiana18,0780.99×
Missouri17,5330.77×
Oklahoma16,9121.07×
Oregon16,6901.02×
South Carolina16,3060.76×
Wisconsin16,2980.76×
Alabama15,8460.8×
New Mexico14,7222.06×
Minnesota14,5460.71×
Connecticut14,2431×
Kentucky13,2970.75×
Utah11,5340.91×
Kansas11,4801.02×
Arkansas9,9430.85×
Mississippi9,0630.77×
Iowa8,3050.71×
Nebraska6,6140.93×
Idaho6,4820.91×
Hawaii6,3871.05×
West Virginia4,1670.63×
Rhode Island4,1110.91×
Washington, District of Columbia3,5030.82×
Delaware3,4040.87×
New Hampshire3,1560.56×
Maine2,5860.51×
Montana2,5180.64×
Alaska2,1210.7×
South Dakota1,9880.6×
North Dakota1,8920.65×
Wyoming1,4390.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oscar De La Hoya audience
BrandAffinityCategory
The Sniper (2009 film)736.22×Movies & TV
Adventure Island (water park)270.83×Travel & Leisure
Navy Pier39.49×Travel & Leisure
Carlos Alcaraz27.34×Sports
Venom (band)40.58×Music & Radio
Taco Cabana52.31×Food & Beverages
Las Palmas67.45×Travel & Leisure
El Pollo Loco28.95×Food & Beverages
Guelaguetza70.93×Arts & Culture
The Sweetest Thing47.46×Movies & TV
Round Table Pizza32.51×Food & Beverages
L.A. Live59.91×Travel & Leisure
Mob Wives67.19×Movies & TV
San Diego County Fair60.91×
Vinny Guadagnino72.33×Movies & TV
University of Texas at El Paso51.62×Business & Career
Dream15.92×Health
Original Tommy's61.75×Food & Beverages
Finding Your Roots69.46×Movies & TV
Freixenet73.84×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oscar De La Hoya audience
TraitClusterScore
IndulgenceJOY1.75
LGBTQ+ IdentityOPEN1.6
Urban LifestyleOPEN1.35
ExtroversionTHRILL1.33
Convenience OrientationPREMIUM1.3
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Oscar De La Hoya
CountryShare
United States48.6%
Philippines5.1%
Mexico3.9%

See Oscar De La Hoya audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Oscar De La Hoya have in United States?

Oscar De La Hoya has an estimated audience of 1,421,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Oscar De La Hoya fans?

41.9% of Oscar De La Hoya fans are female, 58.1% are male, with an average age of 40.3 years.

Which brands do Oscar De La Hoya fans like most?

Oscar De La Hoya fans show strongest brand affinity for The Sniper (2009 film) (736.22×), Adventure Island (water park) (270.83×), and Navy Pier (39.49×) over the country average.

Where do Oscar De La Hoya fans live in United States?

Oscar De La Hoya fans in United States are most concentrated in California (reach 398,088), Texas (reach 261,709), and Florida (reach 122,406). These three regions account for the largest share of the active audience.

What other brands do Oscar De La Hoya fans also like?

Beyond Oscar De La Hoya itself, the audience over-indexes on Adventure Island (water park) (270.83×), Navy Pier (39.49×), Carlos Alcaraz (27.34×), and Venom (band) (40.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar De La Hoya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.