Conor McGregor Audience in United States

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Conor McGregor has an estimated audience of 5,704,699 people in United States. 31.1% are female, 68.9% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Tony Ferguson, Welterweight (MMA), Andrew Tate, Jon Jones, Ultimate Fighting Championship.

The average Conor McGregor fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tony Ferguson, Welterweight (MMA), Andrew Tate, with strongest over-indexing on Tony Ferguson (33.59× the country average). Demographically, the Conor McGregor audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Conor McGregor fans

Demographic split for Conor McGregor audience in United States
MetricValue
Female31.1%
Male68.9%
Average age29.2
Estimated audience size5,704,699

Audience persona

The typical Conor McGregor fan in United States is more male, around 29.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Tony Ferguson.

Top regions in United States

Top regions ranked by reach for Conor McGregor in United States
RegionReachAffinity
California621,0280.99×
Texas498,3141.02×
Florida377,5450.98×
New York339,2771.06×
Pennsylvania210,1821.09×
Illinois204,4231.08×
Ohio185,9141.06×
North Carolina159,3820.93×
Michigan154,3031.03×
New Jersey150,7931.04×
Georgia150,4340.86×
Arizona138,3301.19×
Virginia131,0980.94×
Massachusetts121,9721.09×
Washington121,8821.07×
Tennessee119,2101.04×
Indiana103,7571×
Missouri97,0981.06×
Colorado92,5721.03×
Alabama81,1271.02×
South Carolina79,5340.93×
Wisconsin78,9430.92×
Maryland78,0940.8×
Minnesota77,9640.95×
Kentucky77,6981.09×
Oregon71,1611.09×
Louisiana70,0130.95×
Oklahoma69,6291.1×
Nevada69,1041.25×
Utah61,9701.21×
Connecticut59,0391.03×
Iowa45,8050.97×
Arkansas44,4040.94×
Kansas41,3140.92×
Mississippi39,6440.84×
Idaho31,4081.1×
West Virginia30,2251.14×
New Mexico27,5560.96×
Nebraska26,7690.94×
Hawaii24,9081.02×
New Hampshire22,3661×
Maine19,2370.94×
Rhode Island17,6660.97×
Montana17,1831.09×
Washington, District of Columbia14,0970.82×
South Dakota12,9490.98×
Alaska12,5131.03×
Delaware11,6500.74×
North Dakota11,5890.99×
Vermont8,2310.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conor McGregor audience
BrandAffinityCategory
Tony Ferguson33.59×Sports
Welterweight (MMA)12.68×Sports
Andrew Tate7.41×Internet & Social Media
Jon Jones10.87×Sports
Ultimate Fighting Championship3.36×Sports
Ben Askren11.93×Sports
Crunch Fitness5.86×Sports
Heavyweight (MMA)7.47×Sports
Combat sport3.42×Sports
NFL1.64×Sports
Lightweight (MMA)7.82×Sports
Superman1.52×Movies & TV
Mixed martial arts2.85×Sports
Judo4.88×Sports
Wrestling3.1×Sports
NBA1.68×Sports
Khabib Nurmagomedov12.42×Sports
Grappling4.06×Sports
Dustin Poirier11.53×Sports
Quinton Jackson10.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conor McGregor audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
Risk AppetiteTHRILL1.95
PatriotismCONSERVATISM1.58
Early Adopter MentalityPOWER1.54
LGBTQ+ IdentityOPEN1.36
Sports ActivityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Conor McGregor
CountryShare
United States30.8%
United Kingdom8.2%
Germany4.2%

See Conor McGregor audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Conor McGregor have in United States?

Conor McGregor has an estimated audience of 5,704,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Conor McGregor fans?

31.1% of Conor McGregor fans are female, 68.9% are male, with an average age of 29.2 years.

Which brands do Conor McGregor fans like most?

Conor McGregor fans show strongest brand affinity for Tony Ferguson (33.59×), Welterweight (MMA) (12.68×), and Andrew Tate (7.41×) over the country average.

Where do Conor McGregor fans live in United States?

Conor McGregor fans in United States are most concentrated in California (reach 621,028), Texas (reach 498,314), and Florida (reach 377,545). These three regions account for the largest share of the active audience.

What other brands do Conor McGregor fans also like?

Beyond Conor McGregor itself, the audience over-indexes on Welterweight (MMA) (12.68×), Andrew Tate (7.41×), Jon Jones (10.87×), and Ultimate Fighting Championship (3.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conor McGregor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.